Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner

3.88 (4 reviews)
Udemy
platform
English
language
Management
category
1,073
students
1 hour
content
May 2022
last update
FREE
regular price

What you will learn

Mission of digital products and services

Examples of digital products and services and its management

Role of PO/PM and P/S Management

Digital Product & Service Management: Role, Mission & Key Functionality

Product manager VS Product owner roles at management

Basic product management process

Practical Examples from Retail Banking

Product owner role examples from retail banking and digital business (mortgage and consumer lending)

Interactive part

Description

Welcome to course: Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner


Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.


Course Content:

  • Mission of Digital Products and Services

  • Examples of Digital Products and Services and its management

  • Role of PO/PM and P/S Management

  • Basic Product Management Process

  • Practical Examples from Retail Banking

  • Interactive Part


Basic Product Management process:

  • Finding the problem you want to solve

  • Questioning the problem

  • Testing possible solutions

  • Defining a solution

  • Defining of a clear product vision

  • Getting of a cross-functional buy-in

  • Building of a Minimum Viable Product

  • Guiding of execution


Considered Areas:

  • Product owner role examples from retail banking and digital business

  • Product manager VS Product owner roles

  • Product owner mission

  • Defining the vision

  • Managing the product backlog

  • Prioritizing needs

  • Digital Channels building

  • Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

  • Examples from leading worldwide banks


Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.


Linked topics:

  • Business Fundamentals

  • Agile

  • SCRUM

  • Project Management

  • Marketing & Business Strategy

  • Online and Digital Business

  • Leadership

  • Digital transformations / Strategy

  • Product Management

  • Strategic Planning & Execution

  • Stakeholder Communication

  • Solution Ideation & Implementation

  • Continuous Process Improvement

  • Budget & Resource Management

  • Technical Leadership & Development

  • Regulatory Compliance

  • Business Process Development

Screenshots

Digital Product & Service Management - Screenshot_01Digital Product & Service Management - Screenshot_02Digital Product & Service Management - Screenshot_03Digital Product & Service Management - Screenshot_04

Content

Introduction

1. Introduction
2. Authors

Product and Service Management

Mission of Digital Products and Services
Examples of Digital Products and Services and its management
Role of PO/PM and P/S Management
Basic Product Management Process
Practical Examples from Retail Banking Business

Interactive Part and Next Steps

Interactive Part
Next Steps

Charts

Price

Digital Product & Service Management - Price chart

Rating

Digital Product & Service Management - Ratings chart

Enrollment distribution

Digital Product & Service Management - Distribution chart
4679638
udemy ID
5/9/2022
course created date
5/14/2022
course indexed date
Bot
course submited by