Master Course :Product Strategy Creation & Product Marketing

Product Strategy Creation, Product Marketing, Product Development, Sales Funnel, Product design, Product management

4.25 (74 reviews)
Udemy
platform
English
language
Product Marketing
category
instructor
13,489
students
1 hour
content
Mar 2024
last update
$27.99
regular price

What you will learn

Learning about what product strategy and product marketing are and why they're important

Understand the roadmap, planning, and operations for product strategy

Analyze to the creating funnels, initiatives, designs, and characteristics for product marketing

Learning the framework for product strategy and product marketing strategies in business

Learn how to become a product strategy consultant and product marketing specialist

Description

Master course in product strategy creation and product marketing

Why is product strategy so important?

Strategy is everywhere. We're product managers, but what does that mean?

A strategy is just deciding what we want to do and how to do it. Typically, it involves analyzing the situation, hypothesizing what will happen, setting some goals, investigating options, deciding what to do, and documenting it.

You should consider input from several sources when coming up with a product strategy, including customers, sales teams, and competitive analyses. To develop your ideas, they can all provide facts and insights.

Other factors will influence your product strategy. I think it's most important that it aligns with the overall company strategy. As well as fitting in with any other plans and strategies. Using a specific sales channel or marketing a certain region, for example.

Finally, it needs to work within a business's capacity and capability constraints, like how much money or resources it has. You have to put in a lot of effort and time to get this done.

Product marketing: what is it? What's so important about it?

We're too often focused on the most tactical aspects of marketing today: promotions, contacts, reach, social media marketing, etc. By connecting customer needs and product capabilities, Product Marketing makes sure a product succeeds and grows. Product Marketing is valuable because it understands markets, customers, and what they want.

I'm going to teach these 5 topics in this master's course

1. What product strategy and product marketing are and why they're important

2. Roadmap, planning, and operations for product strategy

3. Creating funnels, initiatives, designs, and characteristics for product marketing

4. A framework for product strategy and product marketing strategies in business

5. How to become a product strategy consultant and product marketing specialist

Content

Master Course in Product Strategy Creation & Product Marketing - Lectures

Introduction and importance of product strategy and product marketing
Product strategy : Roadmap, Planning and operations
Product marketing : Initiatives, Design, characteristics and funnel creation
A framework for product strategy and product marketing strategies in business
How to become a product strategy consultant and product marketing specialist

Screenshots

Master Course :Product Strategy Creation & Product Marketing - Screenshot_01Master Course :Product Strategy Creation & Product Marketing - Screenshot_02Master Course :Product Strategy Creation & Product Marketing - Screenshot_03Master Course :Product Strategy Creation & Product Marketing - Screenshot_04

Reviews

ADANU
December 14, 2023
the video content has no example to demonstrate how some concepts works.... images are not aligned with the text....the images are saying different thing from what the facilitator is saying.

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5264950
udemy ID
4/10/2023
course created date
4/15/2023
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