Product Owner Fundamentals

Prepare for a Product Owner position by learning the needed PO mindset, skills, responsibilities, and best practices

4.58 (655 reviews)
Project Management
3 hours
Mar 2022
last update
regular price

What you will learn

Gain an understanding of what the Product Owner role is, their responsibilities, and how they generate value for organizations

Learn the foundational concepts of Agile Scrum including Scrum artifacts, events, and best practices.

Shift from a Project Mindset to a Product Mindset, where the focus is on maximizing value

Learn how to bring a product to life, from vision to creation



The Product Owner (PO) is the most critical role in Agile Scrum. They are responsible to talk with the business, understanding their wants and needs, and then collaborating with the Development Team to create a product – a piece of software, a service, or a process – that satisfies those identified needs.

In this course, we prepare you for that Product Owner position. We’ll teach you about the mindset, the responsibilities, the activities, the skills, best practices, and the core concepts you’ll need to know to be a successful Product Owner (PO).

Why become a Product Owner in the first place?

1. Potential Earnings – Let’s be honest it’s the main reason we work in the first place. So, you’ll be happy to hear that a typical Product Owner (PO) earns over $100,000 USD per year. And that is only the average. Work hard, continue to increase the value you provide through study and training, and just imagine how much you could end up making!

2. Job Growth – With the abundance of organizations adopting Agile and Scrum, the Product Owner role has benefited with a 24% annual growth (US) and being declared an emerging job by LinkedIn. There is no better time than now to learn the fundamentals needed to be a Product Owner.

3. Career Springboard The skills you learn as a Product Owner are crucial to a host of many other professions, everything from Business to IT. This career path isn’t just a job, it’s an investment in your future, no matter where life takes you.

4. Fulfilling Outcomes – Being able to positively influence and make decisions that shape the value a product provides to customers, generates a sense of accomplishment and fulfillment. And this is probably a big reason the average Product Owner is highly satisfied with their job.

5. It’s Never Boring – Business and customer needs are always changing and evolving, and your product needs to stay up-to-speed. This could mean new features, a change in the workflow, an updated customer experience, or adjusting your product to meet the needs of a new market segment. It is never boring because there is always additional value that can be provided.

So if you’re looking for a challenging and rewarding career, I highly encourage you to take a serious look into becoming a Product Owner!

Here's some feedback from the students who’ve already taken our courses:

"The instructor is engaging and really provides you with what you need to have the mindset to be a successful Product Owner. The content really helps you understand what you can do to provide value to an organization in this role." - Michelle

"I really love how clear Jeremy is laying out the PO role. Understanding exactly how the PO plays part in the scrum team." - Josh

"Great quality work. I like how Jeremy breaks everything down, so it's understandable even if you don't have any background. Awesome courses!!!" - Oleg L.

"This course does a great job of breaking down the different pieces that go into how a successful product owner operates." - Sameer

What’s Included in this course?

  • High-Quality Video Lectures that break down and simplify the complex terms and topics into practical and logical pieces so they can be more easily understood.

  • Quizzes to validate your learning and increase information retention and comprehension.

  • Activities to give you practical experience and help you apply the knowledge to real-world situations and examples.

  • Downloadable Resources to provide you with a reference on the job and in the classroom.

  • 1-on-1 Instructor Support enables you to have your questions answered and any confusion cleared up.

  • Lifetime Access with NO Expiration so you can learn at your own pace and come back at any time you feel unsure or need a refresher.

As an added bonus, this course also includes The BA Guide's 30-Minute Agile Scrum Round-Up. This inclusion allows you to get up to speed on Agile Scrum and its core elements, ensuring you a solid understanding of the roles, artifacts, events, and best practices. Setting you up for success, regardless of your past Agile Scrum experience.

The BA Guide’s TEACH, SHOW, DO

This course makes use of The BA Guide’s TEACH, SHOW, DO technique – a method I’ve developed over my years of experience in the industry training and managing business analysis and product owner professionals. This technique will help ensure you with total comprehension of the topic at hand and maximum information retention long after you've completed the course.

  • TEACH – You first learn the concept, in detail, from the ground up. But I won’t simply teach you the concept in isolation – you’ll learn HOW and WHEN to use it too.

  • SHOW – Once you fully understand the concept, we enhance that by walking you step-by-step through real-world examples – so you can see exactly how the concept would pan out if you were to apply it in the real world.

  • DO – Firmly cement everything you’ve learned so far and put your new knowledge to the test by completing the included activities and quizzes. Validate you’ve fully understood the concept and greatly increase your ability to retain the information you’ve learned.

“Tell me and I forget. Teach me and I remember. Involve me and I learn” – Benjamin Franklin

In short, this course provides you with the foundational knowledge and know-how that will prepare you for a successful career as a Product Owner.

Enroll today and I look forward to engaging with you in the classroom!


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Welcome to the Course - START HERE

Welcome to the Course
Introducing the Product Owner
Developing a Product Mindset
A Day as a Product Owner
Meet your Instructor & Important Links
Activity: Important Attributes of a Product Owner
Validate your understanding: Product Ownership

The 30-Minute Agile Scrum Round-Up

Overview of Agile
Introduction to the Scrum Framework
Explaining Scrum: Roles
Explaining Scrum: Events
Explaining Scrum: Artifacts
Non-Official Scrum Artifacts
Putting it all Together
Validate your understanding: Agile

The Role of the Product Owner

Product Owner Responsibilities
Product Owner Activities
Skills and Traits of an Effective Product Owner
ACTIVITY: Self-Reflect and Define Next Steps
Working with Stakeholders Overview
Working with the Development Team Overview
Working with the Scrum Master Overview
Critical Thinking: Creating a Shared Vision
Validate your Understanding: Product Owner Role

Working with Stakeholders

Identifying Stakeholders
Understanding Stakeholder Roles
Identifying Stakeholder Key Contacts
Engaging with Stakeholders
Interfacing with Internal Customers
ACTIVITY: ChooChoo Gallery
Validate your Understanding: Stakeholders

Generating Value

Value and its Delivery
Measuring Value
Setting Metrics as Goals
ACTIVITY: CHS Tech Scenario
Validate your Understanding: Value

The Product Backlog Defined

The Product Backlog and its Items
Understanding User Stories
Other Product Backlog Items: Part I - Spikes and Technical Stories
Other Product Backlog Items: Part II - Defects and Internal Tasks
Estimating Product Backlog Items
Estimation Techniques and their uses of Velocity
Activity Setup: CHS Tech User Stories
CHS Tech User Stories - Activity Instructions & Answer Key
Validate your Understanding: The Product Backlog

Product Backlog Refinement and Prioritization

Maintaining a Product Backlog
Prioritizing a Product Backlog
Prioritization Technique: MoSCoW
Prioritization Technique: Kano
Validate your Understanding: Backlog Maintenance

Wrapping Things Up

A Day as a Product Owner - Part 1 Revisited
A Day as a Product Owner - Part 2
Bonus Lecture: So What's Next?


May 24, 2022
Lots to absorb "aurally" - for my learning style not the best. This was mitigated somewhat by having the downloadable materials.
May 24, 2022
Several other courses other places expect the student to know much of the Agile landscape, but this one really makes it easier to understand if you are jumping into Agile and Product Owner for the first time.
May 19, 2022
Well delivered, it does what it intends to do. It does not go into deeper details such as creating a product vision and strategy (as covered by the CSPO certification course), but it addresses the fundamentals, the mindset, and the role.
May 19, 2022
explanation has been very clear, with good structure that allow understand step-by-step about this topic
April 27, 2022
I'm impressed already with the flow and the way info is presented. kind of a summary to lock you into a map of where things will go... nice easy illustration, not overly lectured
April 22, 2022
It was great to get the overall picture of product owner but more live examples would have been great
April 21, 2022
I have recently passed my PSPO certification and this course has allowed me to better understand the role. I feel that now I am better prepared to shadow other POs and grasp their functions while being able to ask better questions. I would improve this course with references to the newer Scrum guide and to remote working.
April 17, 2022
Course is very detailed and structured. It is really giving us an insight of work life as PO with PO day to day activities. Amazing !!
April 12, 2022
This was great! I've been a CSM for almost three years, and my new duties, and next iteration, call for me to become a product owner. This was not only a refresher, but added to my knowledge so when I take the test, I feel absolutely comfortable with my knowledge. Thanks so much for a great course!
March 11, 2022
The presentation is very clear and easy to understand. The instructor has a firm understanding of the Product Owner role.
February 27, 2022
I learned about Agile and PO role for a year ago in another course. I want to learn again the basic before trying advanced course. This course is much better. More satisfying explainations and quick pratices (quizzes) that show learyly the key points.
February 21, 2022
the explanation are easy and quick to understand. the simplicity in breaking down the concept is amazing. Excellent delivery of topics and resources
February 18, 2022
This course is short but so much effective for all the team member of the agile. Special thanks to teacher for his explanation was very understandable
December 13, 2021
This course does a great job of breaking down the different pieces that go into how a successful product owner operates.
December 2, 2021
Yes! It has allowed me to have a much better understanding of the Product Owner role and responsibilities and how they interact with everyone involved in the development of that product.



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