Marketing Psychology & Neuromarketing with Dekker

Marketing Psychology: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion

4.52 (542 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Dekker Fraser, MBA
instructor
Marketing Psychology & Neuromarketing with Dekker
42,141
students
4 hours
content
Feb 2024
last update
$74.99
regular price

What you will learn

Product Marketing Psychology

Consumer Psychology

Consumer Behavior

Psychological Marketing

Behavior Marketing

Psychology

Marketing Psychology

Why take this course?

Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!

  • Write a cold email that gets TONS of responses

  • Optimize your pricing to MAXIMIZE revenue

  • Dramatically improve your website and landing page performance

  • Trigger IMMEDIATE responses from customers

  • Build habit-forming product marketing

  • Maximize advertising effectiveness on LinkedIn and elsewhere

  • Change ANYONE'S mind

  • Influence & persuade

  • Create a sense of urgency that compels people to act NOW

  • Adjust consumer behavior

  • Make your marketing content go VIRAL!

  • Get commitment

  • Address objections that hold people back from buying

  • Make your brand more likable

  • Optimize your customer journey

  • Get influencers to endorse your product

  • Generate word-of-mouth

  • Optimize your marketing surveys to get higher responses

    Sell MORE and leave people wanting MORE!

This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.

I've been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA.

I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!

[Includes real product marketing case studies!]


Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology | MBA Marketing Psychology



Screenshots

Marketing Psychology & Neuromarketing with Dekker - Screenshot_01Marketing Psychology & Neuromarketing with Dekker - Screenshot_02Marketing Psychology & Neuromarketing with Dekker - Screenshot_03Marketing Psychology & Neuromarketing with Dekker - Screenshot_04

Reviews

Ricus
August 29, 2023
This course has been perspective-warping. Now that I'm aware of these strategies and tactics, I see them all around me as well as where they could and should have been used to create a better brand experience.
Matthew
August 12, 2023
For the most part I enjoyed it. I wished it was a bit more in depth into the human and buying psychology but for what it is, it's very good. Informative. I'm a big fan of Dekker's courses so I know what I'm getting is quality. He has very good expertise when it comes to marketing in general. So I enjoy his courses. Overall it's definitely not a waste of time. You can definitely learn a thing or two.
Elizabeth
August 2, 2023
I'm in marketing and advertising it it hits every aspect of needs and understanding how to be better in my field.
Michael
August 2, 2023
Really enjoying this trainer's style of presentation. very useful and informative, with lots of practical examples.
Erin
June 30, 2023
I appreciate the notes being kept on the screen while the verbal explanation continued- made it much easier to take notes without having to pause the video!
Tse
June 22, 2023
I think this course can provide me some insights to make some changes of my daily business operation and business decisions.
Talal
April 27, 2023
it is full of ideas and hints on psychology, Marketing and communication skills but not going deep in explanation about those ideas, i liked also that in the first parts of the course he was adding tests after each part but wonder why he didn't apply it for the whole course parts?!!
Dimitar
February 10, 2023
Very general and inconsistent content, and bad teaching skills of the instructor. Probably he is good marketer but not psychology expert certainly.
Hasan
January 28, 2023
The first 2/3 of the training was about Neuro marketing. However the 1/3 ending was about communication and soft office relation manners (like e-mailing etc.,)
Jonathan
December 31, 2022
Whether you are a student or a practitioner, an executor or an executive, or simply an enthusiast about marketing psychology, you are sure to get some value out of this course.
Maksim
December 5, 2022
Very general, on REDUCE section some examples including those in the article should be explained better.
Prateek
September 12, 2022
Great Course and Great Insights. Will be good to include a certification at the end too. It really is going to be helpful for people who have taken this journey.
Penny
July 13, 2022
It was perhaps more basic than the description suggested. There were good trains of thoughts shown but they were stated as facts rather than a line of thinking. I'd have liked to see more discussion on evidence and opinions. Sometimes there wasn't enough expansion on points raised. Sometimes other (free) sources were relied upon to make a point. The quizes were often only 1 question, which felt a bit lazy. Slides were very basic & topics are only a couple of minutes. Some points were quite obvious and some contrasted with others (e.g. be radically simple but make sure to give all the details & handle objections). So my honest feedback is that it was quite an average course but it was still interesting to hear some of the basics of marketing psychology.
Vanessa
January 20, 2022
It was a really interesting and inspiring course about Neuromarketing. I will go further exploring more about the subject.
Val
November 3, 2021
sound and image quality is bad. Tonality of the speaker is not appropriate - he seems bored and somewhat unprepared.

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Related Topics

Marketing Psychology
3867304
udemy ID
2/22/2021
course created date
3/1/2021
course indexed date
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course submited by