Product Led Growth with Silicon Valley Veteran Dekker

4.05 (194 reviews)

Udemy

platform

English

language

Product Marketing

What you will learn

Product-led growth

Product marketing

Product management

Growth hacking

Digital marketing

Email marketing

Lead nurturing

Lead generation

Why take this course?

Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!

Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!

Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.

Learn how to:

Write emails to onboard new users
Generate viral word-of-mouth for your product or startup
Gamify your UX
Optimize your conversion metrics
Re-design your product marketing to be product-led
Fix holes in your marketing funnel
Switch from a sales-led to product-led funnel
Build habit formation
Persuade people to try, buy, and keep using your product
Apply marketing psychology
Widen your top-of-funnel
Market like a Silicon Valley guru [growth hacking]
Explode your app's install rate
Get people talking about your product or startup
Generate revenue faster
Apply best practices in product-led growth

This course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.

Let's start getting you more users!

Topics:

SaaS
SaaS Marketing
Software Marketing
App Marketing
Growth Marketing Product
Mobile App Marketing
Apps Marketing
App Promotion
Tech Marketing
Technology Marketing
Tech Startups
Product Growth
B2B Marketing
B2B Growth
B2C Marketing
Startup Marketing
Gamification
Product Management
Product Owner
Growth Hacking
Growth Marketing
Growth Mindset
Product Marketing
Product Marketing Manager
Product Marketing Strategy
Digital Product Marketing
Marketing Your Product
Digital Marketing
Marketing Strategy

Reviews

Aldo

September 10, 2023

Focus is more on b2b products, but still valuable to watch. Offers valuable insights for any kind of digital product.

Olabanji

August 31, 2023

Yes it was a good match for me. It exposed me to new ideas on product led growth and I would be implementing some of the ideas and principles I learnt from the course

Mvdkooi

August 15, 2023

Very clear explanation. In only 15 minutes I have a full page of notes written down, it triggers my creativity towards my own PLG ideas.

Elif

August 3, 2023

B2B pazarından Growth / Product Marketer pozisyonundayım. Hooked okuduğum bir kitaptı bu tarz şeyleri takip etmeyi seviyorum. Ancak ürün geliştiricilerle daha çok eşleşiyor şu ana kadar ve onların kesinlikle alması gereken bir eğitim olduğunu düşünüyorum.

Abdelrahman

December 25, 2022

The content of the course is amazing, thanks for that but the way the content is delivered needs a lot of improvement! The audio, for example, is awful in most of the videos with a lot of echoes. a 20 bucks external mic will improve a lot the customer experience! also, some modules need some work for the presentation, like module 13, it's unreadable and cannot zoom in, so basically useless except for the title of the book which I took note of.

Aniruddha

November 12, 2022

Overall its was a good insight , I was looking more towards marketing a AI tech enterprise business . but was insightful

Gregory

September 16, 2022

It's valuable so far. Great content, lots of lecture. The gamification lesson, so far, is my favorite. I wouldn't mind more application.

Shachar

July 10, 2022

The course is OK and eventually does provide new information regarding Product Led Growth. But, it has a few issues - 1. Although from the description it seems that it is intended for product managers as well, the course is mainly for marketing people. 2. The presentations are not so professional and not engaging at all. 3. The lecturer has a quite monotone cadence and voice which makes it difficult to follow

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