Product Marketing Launch Plan: Product GTM with Dekker, MBA

Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan

4.59 (3497 reviews)
Udemy
platform
English
language
Product Marketing
category
42,906
students
4 hours
content
Jun 2022
last update
$89.99
regular price

What you will learn

How to launch a product and take it to market

How to develop a marketing plan

Description

Create a breakthrough go-to-market product marketing plan in just a few days ... using this 7-step formula!

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools.

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony, Salesforce, and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market marketing plan.

In this powerful product management launch blueprint and marketing plan, you will learn:

  • The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.

  • The 5 Cs of target market composition

  • Powerful tools for customer segmentation marketing and targeting

  • How to determine potential demand with market sizing

  • How to generate the maximum demand for your product launch

  • How to develop a comprehensive marketing plan

  • Proven methods for determining your optimum product price

  • Common product launch problems and how to address them

  • Marketing strategy

  • Product owner marketing plan

  • GTM (go-to-market) plans

  • Go to market strategy

  • Startup marketing

  • Lead generation

  • Business management

  • Marketing management

  • Market plan

  • MBA level product marketing management & outbound product management

Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.

Learn...

- Value proposition design

- Product management for going to market

- Value proposition calculation

- Digital strategy

- How to be a successful entrepreneur and how to launch a business

- Go-to-market planning and go-to-market strategy (comprehensive go to market details)

- The secrets of selling products the Silicon Valley way

- Product pricing

- Marketing strategy

- Marketing management

- Software marketing

- Growth hacking

- How to develop a SaaS marketing plan

- Lean startup marketing for product launches

- Product owner skills

- Advanced, MBA level product marketing

- How to develop a go-to-market business plan

- SaaS product marketing management

- Digital go to market strategy & general go to market marketing

"One of the best product marketing courses on the market!"

"The ultimate guide to developing a marketing plan to go to market!"

  • Business Development for Startups and Tech Companies

  • Startups

  • Marketing Strategy

  • Tech Startups

  • Startup Growth Strategies

  • Startup Marketing

  • Product Management

  • Marketing for Startups and Small Businesses

  • Digital Marketing for Startups

  • Marketing for Tech Companies

  • Marketing for Entrepreneurs

  • Marketing for SaaS

  • Entrepreneurship

  • Product Management Marketing

  • Tech Startups

  • Marketing Software

  • MBA Marketing

  • SaaS Sales

  • SaaS Marketing

  • SaaS Startup

  • SaaS Business

  • How to Start a SaaS or Mobile App Business

Product Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan

Content

Product Launch

Introduction
Target Audience
Value Propositions
Messaging
Go to Market Team
Demand Generation
Marketing Mix
Price
Bonus Section
Conclusion

Screenshots

Product Marketing Launch Plan: Product GTM with Dekker, MBA - Screenshot_01Product Marketing Launch Plan: Product GTM with Dekker, MBA - Screenshot_02Product Marketing Launch Plan: Product GTM with Dekker, MBA - Screenshot_03Product Marketing Launch Plan: Product GTM with Dekker, MBA - Screenshot_04

Reviews

Jeffrey
October 31, 2023
This was not at all engaging. It was essentially just an audiobook. Some of the information was good, but overall it was just someone reading word-for-word what was on the slides.
Aruna
October 30, 2023
Go to market section was a bit of a let down. It spoke more about teams rather than actionable GTM methodologies or best practices.
Maria
June 16, 2023
Generar los planes de negocio permite conocer mejor las expectativas y los procesos de aprendizaje para las empresas y para los colaboradores del proceso de creación y formación del mismo.
Chris
June 5, 2023
On the one hand this is a clearly thought out, polished course, professionally produced. (Note: I have only just begun) On the other hand it is extremely impersonal and really is nothing much more than an Instructor reading off (well produced) PPTs. Even in the Introduction we learn nothing about the Instructor and throughout the course there seems to no attempt to engage students. 30, 642 students on the course but in 3 years just 19 posts in the Q/A and very very few Educational Announcements. Does this really matter? I think so because it shows that the course is not vibrant - last update was June 2022. The knowledge of n30,000 students ha snot been tapped; we are not learning through discussion. I expect the students come from 190 or so countries - just think what they could contribute if they were encouraged! As said, the slides are professionally produced but they are all about a book - in fact right from the opening lecture the talk is about a BOOK not a course. The Instructor (Dekker Fraser) has a glowing bio of business experience and yet in the intro lectures we hear...nothing. There is so much that can be achieved by this course if the 30,000 were co-opted!
Lee
June 2, 2023
As someone who has experience of taking new products to market, but does not come from a background in marketing this really helped bring to life the key steps involved in a solid go to market strategy. Easy to consume, yet highly relevant content kept me engaged throughout!
Danfei
May 30, 2023
If you are in this position and are just trying to gather more information from outside, it could do a little help, but not in a systematic way. It only does some help in the theoretical way.
Alan
April 18, 2023
I think the general content is good. However, I was expecting more about execution part of how to structure a GTM strategy step by step in this course. Moreover, an useful template of a GTM strategy would be extremely helpful for non-experienced student like me.
Dimitris
April 1, 2023
The course is very good!! I only want to say that it would be even better if it had more examples. I don’t mean that it hasn’t enough examples but I would like more!
Angie
March 28, 2023
Very well-prepared curriculum. Focuses on concepts illustrated with examples. Videos are short, aligning with the attention span.
Matthew
March 26, 2023
Amazing Course I know it's read from a book but the value is amazing. Will probably come back to this course since thier are things I need to watch again to make sure it sticks in my mind but overall highly valuable course. Love Dekker Fraser's courses it's amazing.
Anonymized
March 25, 2023
Great content. Would have been better if the video are a bit short, could have been broken longer videos down into multiple parts
Muhammad
March 19, 2023
Well the content and its organization is good, but the delivery method could be better as it sounds like listening to an audio book
Kris
March 13, 2023
The content gave great perspective and overview on how to launch a product through an effective marketing plan
Abdulasis
March 9, 2023
Love it. Would be nice to have more templates. Instructor has vast experience across several industries.
John
March 1, 2023
Its a great learning curve with so many eye openers on being the best in this field which has made me appreciate all the tools that are effective in my field

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2675170
udemy ID
11/26/2019
course created date
3/21/2020
course indexed date
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