Product Design Advance Master Class TM

About  the Master Class:

This course teaches students about design to what has been made and what as a designer we can learn from a big manufacturer of furniture which is one of the Scandinavian designs of the world. IKEA is one of the best for making the furniture industry a big revolution in terms of design manufacturing, supply chain logistics and retail experience as well. Pictures and videos have been showcased for how IKEA is displaying and selling experience instead of selling products. Students can get a complete perspective of how to design a product and we can get sensitised towards this style of design language.

Benefits of the Master Class:

1. Students will learn about Furniture design in a very different perspective from BAUHAUS principles and Scandinavian farm design.

2. Also students will learn about how IKEA became the democratic design of the world by making affordable furniture which is starting from low economic people to high economic people capturing all their needs and giving wonderful form and finishing to give a premium look as well.

3. Form, functionality, ergonomics and fit and finish has been taken care of in all the products starting from lower to higher end.

4. How to create the whole experience of a bedroom, kitchen, toilet, study room for creating a good experience for the people to buy the products and then sell the whole experience to them.

5. Evolution and history of IKEA products from 1960 to 2000 has been with prominent designs and explanations of each and every evolutionary step in the history.

6. How to flatpack furniture sub change the logistics and supply chain by dismantling the furniture and making the customers assemble on their home with easy fit and finish self explanatory design

7. Also this talks about the visionary of IKEA design and how it can become an eternal brand by giving the divided ownership among different people to take care of the concept and production separately.

8. IKEA's owner has felt that hungry customers buy less so he created a restaurant with beautiful affordable meals for all the people.

9. How IKEA engineers and architects set with the people to customise the standards and requirements of colours and materials for their home furniture for complete end to end selling experience.

10. How people can self assemble their products very easily after the big fire incident happened in IKEA in 1960, from which a big revolution into furniture product design has been completely reinvented.