Price to Profit: Psychology & Science of Pricing

Increase Business Profits by Smart Price and Marketing Psychology: Best Pricing Strategies to Influence Customers

4.72 (206 reviews)


2.5 hours


Nov 2020

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What you will learn

Price to Maximize Profit

Universal Rules of Pricing and Different Pricing Strategies

Learn How Consumers Perceive Price and Think about Price

How to Fight Price Wars

How to Run Sales Promotions to be the Winner

Dynamic Pricing from Airline Industry and Online Sales


This course uses marketing psychology principles to educate you on the science and psychology of pricing.

Price is what makes you money so deep understanding of how customers think about price can help you win customers and make more money. Pricing Strategies are powerful weapons in your hands to increase sales and more importantly profit. This course is pragmatic and applicable. It digs deep into scientific research of psychology and pricing in addition to the wisdom of pricing scholars and gurus. I have collected for you not only the tips and tricks to hack into customers' perception of price but also the overall strategies and consideration to coordinate your pricing strategies in any given situation or context. 

Did you know if you increase price 1%, your profit can go up by 11%? So what can be done to increase your prices by creating a win-win situation with your customers will be discussed in this course.

What You Will Learn:

  1. Universal Rules of Pricing: what is the overall

  2. How to Charge Higher Prices Confidently: Pricing is not about cost but about value perception of customers, we will see how you can find the higher price without losing sales. This can make you rich

  3. How to Fight Price Wars: Price wars are dangerous and costly. But they are inevitable. You will learn how to fight them if you have to

  4. Psychology of Pricing: How to Manipulate Price to Make it More Appealing: Does size or Color Matter? What's 99-ending pricing and other variations of odd pricing. Are they effective, when, and how? Here you will learn how to influence with Price.

  5. The Art of Discounting without Losing Profit: Discounting is another weapon in your arsenal. You need to learn when and how to use it maximize profitability. Random and blind discounting is prohibited.

  6. How to Enhance Consumption and Increase Renewal Rate: Interestingly price not only influences demand, it can also influence how people use products and services. Here you will learn how maximize renewal rate and consumption of your product.

And many more interesting topics and bonus videos. To the best of my knowledge, this is the most complete pricing course in Udemy.

Why Me?

I am an award winning marketing professor in a major university in USA. I have a Ph.D in business and have taught many MBA course including pricing strategies in different countries. I have a passion for teaching and my teaching style has been applauded by my students all the time. It is simple, to the point, and engaging. My Udemy course are all "highest rated" and very positvely reviewed.

So take this course now and let me take your business acumen to the next level.

Who this course is for:

  • EVERYONE because you are either a Seller or Buyer

  • Because everything has a PRICE

  • Because the Right Price will Make your Rich

  • Wrong Price will make you Broke


Price to Profit: Psychology & Science of Pricing
Price to Profit: Psychology & Science of Pricing
Price to Profit: Psychology & Science of Pricing
Price to Profit: Psychology & Science of Pricing



Introduction and Promotion. What is Covered?

What is Price?

Importance of Price for Profit Making

Pricing Strategies and Rules

Pricing Strategies

Rule Number One of Pricing

Rule Number Two of Pricing

Price Elasticity

Psychology Pricing

Intro to Psychology Pricing

99 Ending Effect

99 Ending Effect Mechanism - The Left Digit Effect

Other Odd Numbers Variation- 95 Ending or 99 Ending?

Luxury Pricing - When 99 Ending does not work

The Effect of Weird Pricing

Color Size and Style of Price Tag Manipulation- Intro

Color Size and Style Manipulation

Temporal or Penny a Day Pricing

Price and Psychology of Consumption

Price and the Psychology of Consumption

The Art of Fighting a Price War

Introduction to Fighting a Price War

The Art of Fighting a Price War- Step 1 Diagnosis

Fighting a Price War- Step 2: STOP the War

Fighting a Price War- Step 3: Non-price Actions

Fighting a Price War- Step 4: Fight and Retreat

Dynamic Pricing

Dynamic Pricing

Price Modification and Discounting Principles and Psychology

Price Modification and Discounting Introduction

Product and Price Versioning

Product and Price Bundling

Product and Price Unbundling

Discounting Principles and Conditions

Psychology of Discounting

A Discounting Example

New Product Pricing

New Product Pricing Principles

Market Skimming and Market Penetration Pricing


David23 April 2021

This was such an awesome course. The content provided in this course will be extremely valuable for not just future business but for personal matters as well. Thank you!!

Yiannis11 February 2021

All you need to know about pricing strategies; you just need to think what pricing policies suit better for your business! Food for thought; based on Smart Price and Marketing Psychology. Thank you Mohammad Reza Habibi for this course!

Robert27 November 2020

Appreciated how the professor took expert readings and articles into account and was able to simply them for our comprehensive understanding as students.

Amy7 November 2020

Very knowledgeable on the topics, and explained them in a way that was easy to understand and apply! Overall, amazing content and teaching strategy.

Julissa10 July 2020

I'm taking this course as a requirement for my degree but so far, I am intrigued based on the introduction. I hope to learn the tricks marketers use to lure people into buying things and hopefully I can avoid falling for those tricks.

Bryce6 July 2020

Amazing course. We have lived our entire life as consumers and this helps you understand how the world of pricing works around you!

Mona14 June 2020

Wonderful course with actionable information! I’ve gained more insight into pricing. Easy to follow and I really liked the concepts and way of teaching. Highly recommended!

Jake3 June 2020

Great course about pricing. Really enjoyable and fun to watch and full of applicable lessons about pricing. I like how the instructor give many examples from real life about how companies use different pricing strategies and what is effective. Thanks

Mary2 June 2020

I enjoyed this course. Lots of valuable and practical information. I recommend it to anyone who wants to know more about pricing

Eva29 May 2020

It was a great course, easy to follow. I had fun taking this course and it’s so practical. Highly recommended

Maryam27 May 2020

I highly recommend taking this course, very useful and practical subjects are covered. Amazing instructor, i really liked the way he explains topics , very clear and understandable. Looking forward to take more courses with this instructor.

Kayvan22 May 2020

Much like the other courses I took, this one was both informative and thorough. I highly recommend this course to those willing to learn more about marketing.

Fatima22 May 2020

Great video!!! Had a few voice glitches but great material gives a great understanding of pricing. I like that it started with the basics of pricing and branched into some aspects of pricing. I would definitely recommend it.

Paulo20 May 2020

Great program on pricing concepts that lays out the fundamentals, and advance topics for all to understand.

Mustapha20 May 2020

Very informative course. To be honest I did not know so many factors go into pricing a product/service. This has definitely helped clarify all of these aspects to me!


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