Copywriting Public Relations - master PR publicity skills

BECOME A PR PRO WORKING FROM HOME. ADD A NEW REVENUE STREAM or DRIVE YOUR BRAND, FAST.

4.45 (157 reviews)

Udemy

platform

English

language

Public Relations

What you will learn

I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off.

Why take this course?

How to master PR - for start-ups and copywriters

Freelance copywriting

This course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.

How to develop a professional online/offline media plan
How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
How to find journalists with a tight deadline ‘on heat’ for information on your specialization
How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
How to schmooze bloggers and the press
How to create a story when there is no story
How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
Links to free software that will boost your productivity
Why and how you should create an online Press Room
Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
How not to confuse hyper-activity with effectiveness - and how to measure your success accurately
And lots more

Become the online and offline ‘Voice’ in your sector - fast

Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry’. And both can be achieved on a very, very tight budget.

I’ve been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals.

This course is a perfect accompaniment to my course ‘Become a copywriter - quit the commute and make money from home'.

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Reviews

Dave.gottshalk@gmail.com

November 5, 2020

This course has been an eye opener for me. I didn't really have an understanding of PR until now. This is a great course and a new skill I can add to my copywriting.

Ann

April 18, 2015

This is a helpful course with sound advice on preparing press releases and many other topics. There are lots of links to useful sites, pdf notes supporting the videos and great hints which include the use of Google’s keyword tool, along with numerous examples of white papers. It’s a resource that I’ll return to on a regular basis.

Magdalena

March 4, 2015

This is an easy to follow course even when you don't have any previous knowledge about PR. Everything is well explained and structured. I recommend this course to everyone who doesn't have a big budget for marketing and PR. It keeps its promises :-) Thanks for a great course!

Rick

February 27, 2015

I'm a former trade journalist in the US who currently runs a small PR firm and this course will teach you everything you need to understand this discipline, whether you do the work yourself or farm it out to an agency. For the price, every small business owner should take consider taking it.

Sobhi

January 17, 2015

Excellent course, I am always come back to it as it is very rich in resources, it imporved the way I work a lot. One of the best courses I learned during 2014

Esse

November 6, 2014

Len Smith is a class act. He is professional, succinct and extremely knowledgeable. His expertise not only in publicity but with technology is pure GOLD. The student will benefit from his maturity in the business with the technical savvy so needed in today's industry. I gave the course 4/5 stars but I would've given 4.8 if I could. Smith offers a great deal of material all at once. My challenge has been to create smaller assignments so I can test the tools and take actionable steps without losing track of everything. Smith answered my questions immediately - priceless. I highly recommend this course. If you're ready to dig in and do the work, you will get a quality education and leave much smarter than you came.

Hayden

August 21, 2014

Great course with plenty of takeaways. If you want to take your business to the next level this course is imperative.

Manny

August 19, 2014

The course was well put together, but mostly built upon existing methods that thousands are already doing. There's no "cutting edge" ideas, just old school tactics built on new age ideas. It's a really good refresher for those that have some PR experience.

Heike

January 30, 2014

I like the way how Len explains an issue. This course gave me a very good insight into the PR essentials. At last it's clear to me the purpose of a white paper!

Adam

December 24, 2013

This course will give you the juicy bits and pieces of how to PR successfully under a budget. This is course is also good for anyone who would like to develop their PR skills, break into the industry and make them work faster. This can save a beginner many hours of scouring the web in search of bloggers and journalists etc... Len states that the real work lies in using the knowledge in the real world. Anybody can read a book or take a course. However, its the action of using it which reveals the golden nuggets students are looking for. I couldn't agree. Len is indeed a master of his craft, copywriting, with insider knowledge of PR and SEO. And also, indeed, a great salesman. Overall its a great course. Can be digested in a couple of days. The notes are worth downloading for reference and future study. I bought it at a promotional price, so I'm happy with the value it gave. Thanks Len, Adam

Stacey

December 3, 2013

This course had a lot of great information, tips, and specific actions you can take to get your businesses noticed. Some courses explain the general concepts of PR but Len tells you exactly WHAT to do next. All of his course notes and slides are also available for download, making it really easy to go back and review things later without searching through videos. He also gives examples of what he teaches, such as sample press releases and white papers.

David

November 10, 2013

Len delivers invaluable insider information, and tips and tricks of the trade, in a succinct personalized style, I found Len's manner and presentation easy to follow and understand, and even more amazing, to retain the taught information, Len very thoughtfully includes pdf downloads of everything presented in the videos, including links to all the external resources. I look forward to the promised additional lectures. Thanks Len! David B.

Carl

October 26, 2013

As many new companies find themselves not getting the traction and exposure they want a course like this throws a lifeline. "In with the new and out with the old" is not always right and the instructor very wisely shows us the birds eye view of getting known as the experts. It takes work and planning but if there is a will there is a way, even for the small company. Excellent downloadable materials available. This course is called "PR for Startups" but I think it has a broader spectrum. If you want to get known as the expert to turn to, this is a course for you.

Emilou

October 25, 2013

Thank you so much Len for this new course. Public Relations is one arm of my business and I am just beginning to learn the techniques to become an effective publicist in my niche. Got 2 more courses left to finish then I am done with all Len Smith courses in Udemy. I encourage all new copywriters, self-publishers, marketers and publicists to take ALL courses of Len Smith. He is such a dear person who is kind enough to teach us his winning secrets. Blessings!

Retha

October 21, 2013

Absolutely astounding and awesome! The statement "If you want to be a leader, act like a leader," caught my attention, and I was riveted until the last word by Len Smith. There is so much relevant information with practical steps how to apply the material. I am so motivated and excited; I can't wait to implement what I have learned. Len Smith is a master, he not only explains and equips, he empowers.