PPC 101: Intro to Google & Facebook Direct Response Ads

Why & how to use pay-per-click/direct response marketing with Google Adwords & Facebook advertising

4.35 (272 reviews)

Udemy

platform

English

language

Advertising

What you will learn

Why traditional "brand awareness" marketing is fundamentally flawed

Have concrete examples of pay-per-click, direct response Google & Facebook advertising success across industries

Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads

Perform basic math calculations needed to conduct Google & Facebook PPC

Explain ways to lower Cost Per Acquisition (CPA)/Customer Acquisition Cost (CAC)

Calculate & explain Return on Investment (ROI)

Explain the role of a PPC/direct response campaign manager

Be able to find & hire PPC/direct response campaign managers or DIY

Why take this course?

We are currently undergoing the greatest shift in advertising since the invention of the TV.

And it’s all because of Pay-Per-Click Advertising, also known as direct response marketing.

PPC/direct response advertisements on Google & Facebook are by far the cheapest, most effective and best way to grow customers for any product, good or service.

It helped me build a website to 1 million page views PER DAY and sell it to famous tech entrepreneur Gary Vaynerchuk. Now I'm teaching you what I learned in this 5-part, 1-hour course.

The introduction & 5 modules of the course are broken down like this:

Introduction

• Who is Jim Weber?
• Testimonial from famous tech entrepreneur Gary Vaynerchuk
• What is Pay-Per-Click/Direct Response Marketing?
• What will I learn from "PPC 101"?

Module #1: PPC Case Study

• How Zingerman’s Deli used PPC to build a $15-million, mail-order business.

Module #2: Sales Flow

• The PPC Sales Funnel & how to generate sales leads.

Module #3: PPC Math
• Elementary school-level formulas you need to know and how to calculate.

Module #4: Success Stories
• Successful uses of PPC to grow businesses, products or services across industries.

Module #5: Campaign Managers
• Everything you need to know about finding & hiring PPC campaign managers.

Conclusion

• Quick recap of the most important things you learned in Modules #1-5.

WHAT THIS COURSE IS *NOT*

This course is NOT a "how to" guide to creating and monitoring Google & Facebook ads. From my personal experience, it takes months to not only use these PPC platforms but also master them to a point where you make a positive Return on Investment. Unless you are planning to run Google & Facebook ads as your profession, it is a more efficient use of your time and money to hire a trusted campaign manager and pay them either on commission or a percentage of your PPC ad spend (30% or less).

Screenshots

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Reviews

Nilabh

July 27, 2020

Its more like a theory course and not practical examples in action or PPC in action or actual PPC implementation. Can only talk about it & not actually implement it!! What a waste of time. No practical learning on creating a campaign or launching one. Youtube is more elaborative than this. Thanks Udemy for keeping it free.

Kinriq

June 9, 2020

So far this course has been great! Very simple, straight to the point and the instructor explains everything in a way that makes it easy to understand.

Di̇dem

February 27, 2019

Easy to follow the course’ chapters, clear, to the point. Good course for beginners. For me it was a good recap, I need more mid/advanced version of the course now.

Monty

November 4, 2018

Reminds me of the Wendy's commercial when I was a kid "Where's the Beef?". This seemed hardly an Intro to Google and FB Advertising, as the title suggests. More like an intro to PPC 101 itself vs being PPC 101. I expected WAYYYY more depth from a guy who was mentored by Gary V. Scratching my head on the instructor's intention here. He may know his stuff, but it sure didn't seem so much from this very limited presentation. Quite a few modules repeat same or similar material, which doesn't help with the overall impression. The one hour should have been 20 minutes. Two Stars because it at least brings a few concepts together for someone who is completely new, but that person needs to understand basic arithmetic and basic business profit calculation concepts (one commenter seemed lost on these, but I don't know why - they were dead simple and well explained by the instructor).

Jordan

August 4, 2018

I was so excited for this course because I saw Gary V endorsed it. I was hoping for something simple that I could use to grow my business. After getting through like 12 videos that really told me only things everyone already knows and then seeing several equations that are difficult to understand, I realized I made a huge mistake. Hoping it will let me get a refund. I feel more discouraged than ever.

Abdullah

July 15, 2018

The course is great but unfortunately it is for accountant people more like. It has no technical materials. They should show us an example through google adword or something like that.

Adina

March 12, 2018

This is indeed a course for the very basics of PPC, as the title says it. More real life examples and explaining what software you can use to create PPC campaigns would come in handy to complete the picture.

Rudyard

November 9, 2017

This is a tremendously powerful course that will explain to you the basics to advance of making money through ppc. The power of ppc is so much and there is so much potential in each business to use the power of ppc and make millions through selling to customers who wants and needs the product that you are selling. PPC marketing maximize your time and money so you can have positive roi in your business. The case studies in the ppc course inside have roi of beyond 1000% percent on the business shown. That is an incredible roi that covers the cost of production and the cost per acquisition on marketing in your business. By using the concepts and resources inside the course you are now guided with the proper foundation of ppc marketing and on your way to making millions of dollars. Take this course now and begin to become a ppc master and start earning 1000% on roi. Thank you so much :D

Sylvia

October 28, 2017

I enjoyed the course content, I liked how the instructor told you what he was going to cover then at the end of the lessons he did a recap. The instructor spend some time making his powerpoint presentation fun and engaging. Good introduction to pay per click.

Aaron

June 20, 2017

It was good for a basic introduction on PPC. Good to establish a structure for thinking through how PPC works and the areas which you can target to help improve your business.

John

May 25, 2017

Too basic. I thought it was a course on creating your own campaign, not this is what it is and hire a PPC Campaign Manager.

Caryn

May 24, 2017

Although I'm only a few modules into this course, I've already learned several new things. What I like best is that you sharing a real life example of why PPC ads are effective.

Ramon

May 17, 2017

great information. took this course to get help with the math part for ppc. this course helped a lot with that.

Glenn

May 15, 2017

Great explanation of a complex topic.... AND a very important new marketing tool that is a game changer for small businesses the "get it"

Darcy