Master Persuasion Psychology

Unlock the Secrets of Persuasion from Behavioral Science and Learn How to Influence People's Opinions and Decisions

4.50 (2451 reviews)

Udemy

platform

English

language

Influence

What you will learn

Put together a compelling message that will effectively persuade an audience.

Understand when some techniques are persuasive and when they are not.

Know how to map out your message so that it is persuasive under the right circumstances and for the right audiences.

Know how to diagnose problems in your own persuasive messages.

Why take this course?

It can be difficult to persuade people to adopt the opinion you'd like them to have. Maybe you're a marketer trying to convince people that your product is right for them. Maybe you're an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people's opinions.

Using Behavioral Science to its Full Potential for Persuasion

Everything in this course is rooted in tested persuasion strategies from the science of psychology. I'm not just making things up like a lot of persuasion "gurus." You'll learn practical tips taken from rigorous research in psychology and behavioral science, and you'll discover when those strategies will be most effective.

A few of the things we'll cover:

How to get people to pay attention to what you have to say.
How to construct captivating persuasive arguments.
How to employ simple tricks to make your message more convincing.
How to decide between emotional and rational appeals.
How to tailor your message to the needs of a particular audience.
...and way more!

Course Overview

Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you'll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you'll start to see how all of the elements of a persuasive message come together.

By the end of this course, you'll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it's time to craft a compelling message that will captivate and influence your audience.

These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you'll be ready to craft messages that influence people's opinions, whether your message is presented in writing, in person, or through audio-visual media.

And You Can Trust Your Teacher!

I'm a trained social psychologist. Not only do I have more than 250,000 students on Udemy, but I also teach classes in social psychology at the university level. Moreover, I conduct my own psychological research in persuasion science, so I know a thing or two about the thousands of studies that exist in this field and what the latest experiments reveal.

Don't miss out on the chance to dive straight into the secrets of persuasion that have until now remained locked in dense academic journals. So enroll now--you'll be glad you did.

Screenshots

Master Persuasion Psychology - Screenshot_01

Master Persuasion Psychology - Screenshot_02

Master Persuasion Psychology - Screenshot_03

Master Persuasion Psychology - Screenshot_04

Reviews

Clark

March 19, 2024

Clear material in bite size units. Practical and actionable examples (with research background) gives good insight into the messaging effectiveness for persuasion. The material is easiest to think of in terms of product marketing but I can see how it can apply to small groups. I’m still working on my messaging to get my boss to give me more $$$. Actually the personal persuasion aspects are not as obvious given the analysis considerations that are slow for me. Maybe I will start with trying to influence my partner where we should eat tonight. Thanks Andrew good stuff!

Andrew

March 16, 2024

This is a really good training. I had no idea there was so much to persuasion or even a science to it.

Filippo

December 27, 2023

As a fellow psychology (now ex) student I could appreciate the effort done by Andrew in making scientific notions as digestible as possible. I also appreciated the honesty when discussing the real, hard truth about psychological models: there is no one-size-fits-all approach. Glad I was persuaded into buying this course :).

Marcel

November 10, 2023

A good and useful training course to better understand how to approach situations where persuasion is involved.

Ma.

October 23, 2023

I am glad even though I have already experience some of the topics of the course, I still learned a lot on this course about persuasion psychology and I am sure I can apply it on my present job. Thank you.

Adam

September 6, 2023

The information and structure were fantastic. Andrew is very knowledgeable and the way he broke down the persuasion techniques was helpful and easy to digest. The production value could be enhanced (some typos and you can hear him cough or swiveling in his chair) but otherwise this was fantastic. I would have liked a discussion on how persuasion psychology can be used in cases or extreme prejudice or cognitive dissonance, but the course was well worth it.

Joel

July 15, 2023

I always thought about persuasion as a negative influence over somebody else, but this course gives a different perspective about it. Interesting content.

Anonymized

April 19, 2023

This course did cover the science of Pesuasion; it would be more impactful if role play videos and scenarios could have been played out to relate more. I felt the content to be very text heavy and lengthy lecture, some break with videos would have helped to make it more impactful.

Collet-Vander

March 19, 2023

Contain too generic, some repetitions across sections Studied cases seems to school study cases Some useful informations though

Steven

December 13, 2022

This class was more about marketing and sociology than it was about persuasion. If I had to repeat anything the man had to say I could only repeat business cliches that I have heard many times before. Or, I would have to go back into his lectures and search for specific concepts and ideas. I suppose if these ideas are totally new to someone they may be helpful. I'm not any better for them.

Kevin

November 22, 2022

It all comes down to communicating effectively in a language that people will respond best to basic on their individual preferences.

Monika

November 22, 2022

I found this course very interesting, truly recommend it to anyone that is interested in persuasion techniques.

Flameater

August 6, 2022

I really learned a lot from this course. Almost every 5 minute learning bite offers something new to learn. I have over 31,000 followers on Linkedin and about 12,000 followers on Twitter. I am a pretty persuasive influencer on those counts, however I am still learning new things with this course. The best thing about this course is that the entire subject matter is organized into a cohesive big picture. Well worth taking it!

Janvier

July 21, 2022

What is good is that It enables us to know about the elements of persuasion Again it enables us to know different techniques of persuading people

Petra

July 19, 2022

It's a great mind game we all should learn to have the most out o life as well as in the working field.

Charts

Price

Rating

Enrollment distribution

Master Persuasion Psychology - Distribution chart