Persuasion in Business Communications

The Complete Lunchtime Persuasion in Business Communications Course

4.20 (239 reviews)
1.5 hours
Oct 2023
last update
regular price

What you will learn

Give persuasive talks, briefings, speeches and presentations

Influence colleagues, bosses, prospects and clients

Get teams to take actions

Move people to new behaviors in the workplace

Sign more customers and clients


Persuasion is the most powerful tool any business executive, manager, or leader can have. With strong persuasion skills, any goal is achievable. Without strong persuasion skills, not much happens and careers and businesses stall.

This course is filled with practical, step-by-step processes that anyone in the workplace can use to persuade colleagues, bosses, customers, clients and prospects on what to do.

You can persuade people to endorse your plan, become a customer, validate your idea, hire your firm or approve your budget, once you know and practice the skills of persuasion. For more than 30 years, TJ Walker has taught executives around the world how to increase their persuasion skills in the workplace, and now he can be your personal guide as well.

"I am convinced I can make you more persuasive in every single talk, briefing, sales pitch, speech or presentation you give in the workplace. My methods are guaranteed to make you more influential. You will have the power to persuade after completing this course." TJ Walker

What will students achieve or be able to do after taking this online persuasion course?

  • Give persuasive talks, briefings, speeches, and presentations

  • Influence colleagues, bosses, prospects and clients

  • Get teams to take actions

  • Move people to new behaviors in the workplace

  • Sign more customers and clients

Improving your persuasion skills will also enhance your public speaking skills, presentation skills, communication skills and storytelling skills.

Please note: this is a persuasion course conducted by a real person who is speaking and demonstrating persuasive communication skills. If you are looking for a course with lots of animation, slides, special effects, slick edits, and robotic voices, this course is not for you.

Here is what Udemy students say about this course:

"Great Course that provides a lot of useful information that can be put to use immediately." Richard Fimbel

"I've been able to learn that consistency is key and you don't have to successfully persuade everyone but the overall process of persuasion is a great learning process. I also learned that you become better by looking for more opportunities to give presentations, pitches, and much more." Feyisekemi Akinwale

This Persuasion course is ideal for anyone searching for more info on the following: persuasion - business communication - persuasion psychology - communication skills. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: Negotiation skills - communication skills.


Identifying Your Persuasion Goals

Quick Win! Increasing Your Odds of a Face to Face Persuasive Presentation
Always Select Your Best Persuasion Opportunities and Environments
Learning Persuasion Skills to Beat the "Naturals"
Mapping Out Your Finish Line - In Advance!
Moving the Numbers Game In Your Favor
Assignment: Testing Your Persuasive Communication To Make Sure It Works
Exciting New Update to this Course
The Unique Advantage of Persuasion in the Business World
Course Update! Live Instructor Office Hours are Now Available

Building Your Persuasion Talk

Never Bore With Data Dumps Again
Master the Process Of NOT Telling People Too Much About Your Process
The 5 Key Messages for Your Persuasion Success
Your Secret Source of Winning Persuasion Messages
Persuade More By talking Less
There is Nothing Like Seeing Your Persuasion Messages in Text
More for You, By Not Talking About You
Here is How You Get People to Remember Your Messages
Ironing Out the Kinks in Your Persuasion Presentation
Mastering Persuasive Body Language

Refining Your Persuasion Skills

Persuading Yourself to Go Outside of Your Comfort Zone
The Single Best Way to Prepare for All Persuasion Presentation Opportunities
Persuasion That Takes 6 Months Is Still Persuasion
Persuasion Is Sometimes More Effective At the Top Than At The Bottom
Conquering Your Fear To Pitch Again

Conclusion - Your New Powers of Persuasion

Time to Give TJ a Piece of Your Mind
Note: I Probably Shouldn't Have to Mention This, But Don't Lie
Bonus Reading - 5 TJ Walker Media Training Books for You
Conclusion: You are Now Ready to Persuade!
Final Bonus Lecture re Future Courses and Learning Opportunities


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July 19, 2023
I am really enjoying the lessons and the very resourceful information so far. I have been able to start communicating effectively more than I used to know myself before and I am glad of my progress. I am in the learning process and I know it will take time to be a professional but I'm creep-climbing gradually.
August 12, 2022
I very rarely leave reviews. However, I was "persuaded" to do so. I have read some of of the other student's feedback and concur about their suggestion for more stories. What I mean by that, is that sometimes people don't think they have "stories" but they just may not know how to build them. You might add a section on building relevant stories. Perhaps with examples for people at different levels in business, eg. entry, mid-, and executive levels. Perhaps suggestions for different occupations. Sales jobs would have a cornucopia but what about a doctor, lawyer, plumber, engineer, etc.
June 6, 2022
Practical and useful. Maybe it would be even better if you could insert some speech examples. Thanks for your lessons
October 29, 2021
Sí. Indudablemente. Es un curso realmente fluido, que me ha permitido mejorar (junto con la práctica que recomienda TJ), no sólo en el trabajo sino en las conversaciones personales.
June 1, 2020
Until now, I have acquired something new. They are intersting however, I have no opportunities now to practise due to the COVID 19 situation.
June 7, 2019
I learnt some interesting aspects in this course as well as some I was aware of but previously overlooked. Thank you TJ.
March 11, 2019
I've beeen able to learn that consistency is key and you don't have to successfully persuade everyone but the overall process of persuasion is a great learning process. I also learnt that you become better by looking for more opportunities to give presentations , pitches and much more.
September 16, 2018
Sometimes you just need to be reminded of things you know, but got lost somewhere in the ether of your mind. Have these things broken down into chewable pieces, so that you can see how they apply to your current position. Then reevaluate your current position and apply your refined skills to move forward. That's what the start of this course taught me.
May 6, 2018
The course helps to improve your speech, your presentation and approach in order to be more effective, interesting, direct and persuasive. Through common sense lessons T.J Walker teaches you how to deal with major mistakes in a presentation and speech. You will realize very quickly what you are doing wrong and I'll be able to correct by yourself. As improvement I would like at the end of the course a PDF to resume the key points discussed during the course. Some authors take this care and find it extremely useful.
April 26, 2018
Overall, I think the course is excellent and is full of great ideas. I've already tried some of the suggestions so I can create a better, more persuasive presentation. My one suggestion would be to add more examples or stories about the different topics. The examples could be good, which led to a successful presentation, or funny/ bad and how to avoid a similar situation.
March 27, 2018
This course is short and sweet, knowing it has roughly one hour duration I believe it covers the important things and provides important guidelines.
March 20, 2018
TJ Walker is an excellent instructer, which he proves again in this video. I do believe it's important to do the excersizes he recommends (and yes, I know I haven't uploaded my video yet, but to be fair I listen to these while on the job). But the chance at feedback, and honest feedback at that, is very valuable. If you have a bit of spare time, practice on video and put TJ Walker's words into practice. Only good things can come of it.
March 20, 2018
Never to be discouraged by becoming emotional that you were not able to persuade someone. Just keep trying. Sometime you win and other time you won't. By practicing and improving, you will become better. Better at controlling yourself, better at understanding what others might be trying to tell you and hence also becoming a good listener. Simple and focused course, well directed videos. Not too long and not too short.
February 28, 2018
Business communication is one of key factor in running a successful business and no one could have explain this concept better than TJ. The course is organized perfectly
February 20, 2018
This course was amazing!!! So much information. He even recaps on what the homework is/should be, if you hadn't done it yet. Great information and an offer for a critique!! What more could you ask for!?


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