The Perfect Pitch: How to Tell Them What They Want to Hear

Top Tips & Tricks On Delivering Killer Pitches. Make Your Communication, Storytelling & Presentation Skills World Class

4.30 (101 reviews)
34 mins
Apr 2018
last update
regular price

What you will learn

Deliver powerful, impactful, memorable and concise pitches

Feel confident speaking publicly

Use storytelling to add structure and personality to any speech or pitch

Win more investment when pitching!

Create pitches that are aimed at what the investors want to hear

Finish any pitch with a powerful call to action


Being able to deliver pitches is becoming an increasingly important and sought after skill. Whether it's an informal 'elevator' pitch or a formal pitch to potential investors, knowing how to deliver your killer idea in a concise and impactful way can be the difference between being forgotten and being funded. 

Great pitches appear effortless. It is too easy to assume that delivery is a simple matter. Nothing could be further from the truth. Those who have mastered the art of successful pitching know very well that it is rarely an overnight phenomenon. Great pitches may be written in just a few days – but the delivery is what can make them great. That ability takes years of experience to hone. The stark reality is that delivering pitches is fraught with pitfalls almost guaranteed to unhinge the novice.

This course is designed to equip you both the skillset and the confidence you need to deliver pitches that are IMPACTFUL and MEMORABLE. 

In a similar way to successful pitches, this course aims to be CONCISE and POWERFUL. It is jam packed with actionable tips and tricks. You will learn how to: 

  • Be concise and powerful 
  • Solve their problem
  • Tell them what they want to hear
  • Use the correct language
  • Grab (and hold!) their attention
  • Show your passion and tell a consistent story
  • Finish with the CTA that you want 

Who is Alan Stevens?

Alan has been speaking professionally, on and off stage, for about 40 years. He has written a number of books on the subject, the most recent titled 'The Exceptional Speaker'. He is the most decorated public speaker in the world, having won more awards than any other speaker. He has been the President of the Global Speakers Federation as well as President of the National Speakers Federation in the UK. During his career he has worked with thousands of people and blue chip companies to help them improve their presentation skills. 


“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.”

– Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete


The Perfect Pitch: How to Tell Them What They Want to Hear - Screenshot_01The Perfect Pitch: How to Tell Them What They Want to Hear - Screenshot_02The Perfect Pitch: How to Tell Them What They Want to Hear - Screenshot_03The Perfect Pitch: How to Tell Them What They Want to Hear - Screenshot_04


The 9 Steps to a Perfect Pitch

Being Concise
Solving their Problem
Telling Them What They Want to Hear
Speaking in Plain English
Grabbing the Listener's Attention
Asking Qualifier Questions
Showing Your Passion
Telling a Consistent Story
Concluding with a Call to Action

Types of Pitches

The Pixar Pitch
The Rhyming Pitch
The One-Word Pitch
The Logline Pitch
The Question Pitch


Next steps / further reading


September 2, 2020
Short, sweet, and to the point. It's an interesting tactic to highlight the information he is delivering. Each chapter is the length of a good pitch and delivers all the crucial information concisely.
May 9, 2020
Short. Simple. Successful. It could give more examples but the advice given are precise and enough to understand how to make a great pitch and the course doesn't waste your time.
December 26, 2019
It is well summarized and detailed in few words! Actually it seems that this course is a pitch also! Thanks. I am thinking that maybe it could have in the summary a checklist to follow including the advice/solutions given within the training steps. This would be easier to follow as take away.
November 8, 2019
There's some value in this course. I received some valuable information. However, I would have liked more examples and samples of successful pitches. Overall, it wasn't a waste of my time or money. Just not what I was hoping for. Neutral on the recommendation.
August 1, 2019
This class was a bit boring. Its like that teacher that talks and you can hardly keep your eyes open.
July 18, 2019
It's a short but sweet online course on getting that elevator pitch correctly. It's a well-organized content for beginners.
July 5, 2019
Definitely insightful and helpful, giving me confidence that I can nail my next pitch... if I do my homework well of course. I only wish there was more of content and more examples of successful pitches to goods/services.
June 22, 2019
Very good! A great course of what are the most important elements that you must have to guarantee a great pitch.
June 2, 2019
The tips are great, I just wish some examples are shown on screen on how to execute pitches. I have an idea on what to talk about in a pitch but I don't know how to say it and that's what I was hoping for in a tutorial video.
May 24, 2019
A great intro into pitches and the core competencies of preparing a solid pitch. Seeing several variations of pitching styles was an excellent inclusion, as it gives you an idea of the structure necessary during the preparation. The only thing I'd like to see improved is to have a more in-depth look into pitching styles and their structures.
April 2, 2019
It's a very short course that delivers some ideas in how to improve your pitch. However, I wished the instructor went into deep detail using an example pitch to explain how each and everything that he teaches can be implemented to improve that pitch.
September 6, 2018
This course was kind of a rip off as the content can be instructed in one simple video so not worth the money. I could find this on google by searching related topic.
June 29, 2018
The course is good. The instructor has a great knowledge and experience. I just needed more examples to connect to stories the instructor is telling. Otherwise, the course has a good content.
May 21, 2018
This course definitely gave me some great takeaways. I would recommend to someone who has no idea about pitching.



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