OTT Advertising Glossary in 35 minutes | MINI COURSE for you

Learn about OTT advertising terminologies & formulae | Digital Marketing | Over-the-top media service | OTT Platforms

4.05 (45 reviews)
Udemy
platform
English
language
Advertising
category
instructor
354
students
37 mins
content
Nov 2022
last update
$44.99
regular price

What you will learn

Learn how to use Important OTT terminologies

What are the measurement Metrics

Talk confidently about these terms and Definitions

Discover subscription business model

Advance your career

Take your expertise to the next level

Description

Internet-enabled streaming media solutions have radically disrupted the cable TV industry in the past few years & we all are witnesses of the fact that how people are increasingly turning to their smart TVs, streaming boxes, and game consoles for media content.

The days of the traditional television commercial may soon be over too because Over-the-top advertising gives brands a new, far more effective way to promote their products and services to media consumers.

What is OTT Advertising?

In Layman's terms, OTT advertising refers to promotional content displayed to people streaming digital media content over the Internet.

This course is solely designed with the purpose of making people understand the basics and important OTT advertising terminologies that are used on a daily basis. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it’s always good to keep yourself updated with digital industry trends.

OTT industry is interesting and is growing exponentially. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction, but before that understanding the definition and formulate is really important.


This course includes

  • OTT advertising and its origin

  • Benefits of OTT advertising

  • Most important OTT Terminologies & Formulae

  • Video and Product terminologies


  • Subscription Business Model

Also, there is one resource attached. You can also enjoy the Test your Knowledge Quiz!

Learn about the formulae with examples and try to use and make a note of the new terms that you are going to learn from this course. Keep practicing on a daily basis. Keep learning and keep growing.

Content

Introduction

What to expect?
Who Am I?

Understanding OTT

What is OTT & OTT Advertising?
The origin of OTT
What are the benefits of OTT

Glossary Section - OTT Terms

Understanding OTT Terms
What is Connect TV? What is the Difference between CTV & OTT?

Video Terminologies

Video On Demand - VOD
Understanding AVOD and TVOD
SVOD - Subscription Based Video On Demand

Product and Marketing Terminologies

Ninja Techniques
Nielsen Rating
What is Linear TV & Video Monetization
OTA
OTT ECOSYSTEM

Measurement Metrics in OTT Advertising

Understanding VIIEWABILITY
CAC - Customer Acquisition Cost
Understanding CPV & CPCV
CPM and vCPM
Common Metrics of SaaS and OTT
Understanding VAST
What is the role of VPAID
How OTT Ads are delivered?
Test your knowledge!!

Conclusion

Bonus Lecture & Thank you!

Screenshots

OTT Advertising Glossary in 35 minutes | MINI COURSE for you - Screenshot_01OTT Advertising Glossary in 35 minutes | MINI COURSE for you - Screenshot_02OTT Advertising Glossary in 35 minutes | MINI COURSE for you - Screenshot_03OTT Advertising Glossary in 35 minutes | MINI COURSE for you - Screenshot_04

Reviews

Priya
May 7, 2022
I enjoyed the course and it was very informative. It was exactly what I was looking for. However, it would have been better to have a little more detail on some of the terms, especially with examples. An example to show the difference between CPM and VCPM. I didn't understand VAST and VPAID and will now have to google other courses to understand
Anusha
September 30, 2021
It was an amazing course. As a beginner have understood everything about OTT. I would highly recommend this course for OTT and for instance if you are a start up then you would understand sources of revenue too

Charts

Price

OTT Advertising Glossary in 35 minutes | MINI COURSE for you - Price chart

Rating

OTT Advertising Glossary in 35 minutes | MINI COURSE for you - Ratings chart

Enrollment distribution

OTT Advertising Glossary in 35 minutes | MINI COURSE for you - Distribution chart

Related Topics

3961242
udemy ID
4/5/2021
course created date
4/11/2021
course indexed date
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