Object-Oriented UX (OOUX) Fundamentals

The smarter way to tackle complex User Experience and Product Design — with the power of OOUX + ORCA!

4.67 (1046 reviews)
Udemy
platform
English
language
User Experience
category
instructor
4,900
students
6.5 hours
content
Apr 2023
last update
$89.99
regular price

What you will learn

Recognize four of the most common UX mistakes weighing down your users and learn how to combat them with an object-oriented approach.

Facilitate collaborative workshops that surface mission-critical questions, while generating a shared language and understanding.

Communicate and collaborate more effectively with developers, the business team, stakeholders, and other designers.

How to use Noun Foraging to start any UX design project — no matter how complex, no matter how much research you’ve got.

The basics of system modeling and the Nested-Object Matrix — map relationships to create intuitive navigation that follows your user’s mental model.

How to audit functionality with a Call-to-Action Matrix, getting clear on roles and scope early on.

Get started with Object Mapping! Build on your Nested-Object Matrix to systematically map the structure of your objects, giving your team X-ray vis

Give a voice to content strategy, content design, and UX writing earlier in the design process

Transform your objects into sketches with straightforward templates, making visualization a breeze.

Bring the magic of OOUX into your professional work — level up your UX game while having more fun. Really.

Description

Object-Oriented UX (OOUX) is a power tool every UX Designer should have in their toolkit. In this course, OOUX founder and Evangelist Sophia Prater teams up with UX consultant, author and popular Udemy instructor Joe Natoli to show you how to use OOUX to collaboratively create clarity from chaos — simplifying and supercharging User Experience and Product Design efforts.

OOUX doesn’t replace anything you are already doing, like Design Thinking or any flavor of Agile methodology — instead, it complements and powers-up UX research, UX writing, task flow design, UI design, and design systems work.

At its core, OOUX turns any design challenge into a tangible, approachable, solvable puzzle. So many UXers have claimed that OOUX "makes UX fun again."


You'll learn to build solid foundations and reusable parts that align to your user’s mental model and the business model.


"I believe that OOUX is the missing link in product development."
Sjur Grønningsæter, Product Designer


"Gets you knee-deep into the important bits"

Carrie Lee, UX Writer


"Really nothing beats this process in breaking down the complexity of a problem before the detailed design and dev work begins. OOUX is going to save the whole industry so much time and money..."

Kristin Ouellette Muskat, Design Research Lead


"OOUX/ORCA is an excellent bridge between UX Research and UX Design"

John Crisp, UX Designers and Front-end Developer


If you’re exhausted by the feature-by-feature approach to UX and Product Design, hours of rework, and frequent thoughts of “why did no one bring this up earlier?” and generally feeling like you are designing in the dark, OOUX is your floodlight. With OOUX, you can illuminate the big picture while also exposing all the shady nooks where sticky details tend to hide.

(Which, incidentally, tend to be the places methodologies like Design Thinking overlook completely.)

No more “deer in headlights” moments when faced with complex problems — immediately after this course, you’ll be equipped to systematically break complex products into their smallest parts before architecting elegant, scalable, object-oriented designs in a game-like way.

If you’re just starting your UX career and want to ground yourself in best practices, OOUX is a must-have for approaching products holistically. And if you are 20+ years into your career and feel ready to learn something truly game-changing, come on in.


What you'll learn

Through this course, you’ll learn the basics of OOUX, how to implement it, and how to share it with your team:

  • After starting with an overview of the benefits of OOUX (to your work and your career!), you’ll walk through the first steps of how to orient a product around its objects — the core concepts your users actually care about.

  • You’ll learn how to identify and solidify a system’s objects, pinpoint where and how the objects relate to each other, capture all the ways users can act upon each object, and flesh out their structure with core content and metadata.

  • You’ll also see how this totally ROCKS your product design and UX process, elevating your approach to new holistic levels that will save you time and energy.

  • Build onto your OOUX foundation with 4 OOUX Laws that will help you fight back against unintuitive designs sabotaging your product. (You won’t be able to unseen them after module 4, sorry not sorry!)

  • Dive into representing your OOUX work in card and detail page sketches. Sophia demos how pulling it all together to create contextual navigation, eliminate duplicate work and missed connections, and takes the guesswork out of visualizing a product.

  • Finally, get even more wind under your wings with advice and suggestions for how to introduce your colleagues to OOUX, bringing a shared language and more efficient collaboration to your team.

During this introductory course, we’ll take on an example design challenge and you’ll use the included workbook to complete the five main activities. Once the course is over, take a fresh copy of the workbook with you into your workplace and let your new OOUX skills propel you into headache-free, future-proofed UX.


Here's what just a few product design pros have said about OOUX:


"A must have toolkit"

Raktim Chatterjee, Lead UXer

"OOUX is next level for experience design"
Shelley Garner, Senior UXer

"It's not just A way to do things, it's THE way."
Jacob Wadenpfuhl, UX Director

"My new 'secret weapon' for managing complexity"
Karen Hewell, Content Strategist


"OOUX really gave me a voice [...] it's a framework that takes term and concept definition work seriously."

David Connis, Senior UX Writer and Content Designer


"a brilliant process for my team"

Tracey Vantyghem, Information Architect and UX Writer


"A framework to confidently tackle complexity"

Zainab Kashim, Product Designer


Still not sure? Google "OOUX Testimonials" and you will be.


We can't wait to see you in the course!


Content

Up-level your UX career

Why you MUST have OOUX in your arsenal
Design naturally intuitive UX
Collaborate early and better with devs
Inform an elegant design system
Avoid Unintuitive Objects
Create clarity to reduce rework
Fireside chat with Joe: Business first (how OOUX helps)
We are just getting started

Say hello to OOUX and ORCA

How to think about OOUX
UX, OOUX, and objects
What OOUX does not do for you
Introducing the ORCA Process
ORCA in action
How ORCA fixes iteration failures

Rock your UX process

Smarter process equals smarter results
Introducing ORCA Discovery
Object Discovery: Step 1 — Noun Foraging
ACTIVITY: Noun forage with Sophia and Joe
Object Discovery: Step 2 — Object Consolidation
Relationships Discovery: The Nested Object Matrix
ACTIVITY: Play Relationship Battleship with the NOM
Call-to-Action Discovery: The CTA Matrix
ACTIVITY: Brainstorm functionality with the CTA Matrix
Attribute Discovery: The Object Map
ACTIVITY: Create an Object Map
ORCA: Clear. Practical. Powerful.

Four OOUX Laws, Four UX Wins

Introducing the four horseman of the UX Apocalypse
Create recognizable objects
Create connected objects
Create manipulable objects
Create consistent objects
Unintuitive Object recap

Sketching without the sweat

Don’t design the whole thing — prioritize like a boss
Bringing it all together into screens and components
ACTIVITY: Sketch cards
ACTIVITY: Sketch detail pages
Types of UX sketching

Start now

Anticipate the pushback
Don’t replace your current UX process
Ok, maybe replace your current UX process (real talk from Joe)
Start with what’s familiar to your team
Present a shapeshifter audit
Don’t ask for permission
JUST DO IT!

Screenshots

Object-Oriented UX (OOUX) Fundamentals - Screenshot_01Object-Oriented UX (OOUX) Fundamentals - Screenshot_02Object-Oriented UX (OOUX) Fundamentals - Screenshot_03Object-Oriented UX (OOUX) Fundamentals - Screenshot_04

Reviews

Shodie
April 14, 2023
I’m excited to put what I learned in this course into action! OOUX is a tangible framework for solving complex challenges that not only matches your users way of thinking but will be great for team collaboration.
Ramona
April 14, 2023
Great introduction to OOUX The Instructors brought high energy and passion to this complex subject. They explained the basics of OOUX very well. Their enthusiasm for the subject made me excited to learn more. Learning and mastering OOUX takes focus, practice, and grace. I'm working my way through the self-study OOUX Masterclass and found some of the concepts challenging and mind tilting (in a good way). The Fundamentals of Object-Oriented UX course is not only a great refresher for my work in the masterclass, but it also provided clearer explanations and examples of the ORCA process in about 6 hours. I wish I had started with this course first! The worksheet and exercises provided great practice opportunities as well. After taking this course, I feel more motivated and encouraged to finish the masterclass and to start practicing by applying the secret sauce of OOUX in our agile process where I can and should have influence. Thank you for using our feedback to continually OOUX the process and the training material. Each encounter with the material is richer. – Ramona Jones, Sr. User Experience Designer / Content Designer
Jennifer
April 13, 2023
OOUX is a tool for working on strategy for your users. It is a tool for clear communication and visualization with your dev team and product managers, getting everyone speaking the same language and agreeing on strategy and decision-making.
Anonymized
April 13, 2023
This course connects great thoughts and concepts with very concrete examples. Loving it! Can I give it 6 stars?
Carlos
April 13, 2023
Overall it's a great course, good exercises and it teaches a couple o new tools that facilitate some of the UX design processes
Jessica
April 13, 2023
The solid foundation for driving clarity systematically that I've been looking for! UX content strategists, Content Designers, Technical Writers, and others working in these complex content spaces will find so many tools in this course and the inspiration to go after better cross-functional processes to support clarity earlier in a product/release life cycle.
Cee
April 13, 2023
Excellent course, I'm somewhat familiar with OOP in coding but didn't hear about OOUX until now, I am going to be adapting this going forward and hope to keep expanding my knowledge using this framework. Thank you Sophia and Joe.
Emer
April 13, 2023
I've followed Joe Natoli for a long time because he has always been real and this course not only meets that expectation but already I can see why my thinking is different to others who have formally learned UX. And that because I design with my natural intuition and what I know works for nearly 25 years of experience in software development and QA mixed with nearly 18 years of business and self employed and 50 years life experience. I apply everything to everything with a massive sense of curiousity. Always! Until now, I have really struggled to verbalise 'my way' in UX. Joe has helped me a lot with this and I can already see how this course not only will give me the language I need to articulate why I do or suggest what I'm doing without reference some course I took (give me patience) but always the confidence that I do know my sh*t! Thanks as always Joe and Sophia.
Jaya
April 13, 2023
Awesome insights and gateway to practical thinking to get into the unknowns from a state of confused mindset.
Rich
April 13, 2023
Joe Natoli and Sophia Prater created a course together?! Sign me up! These two are top-tier. You're getting a deep bench of UX knowledge and experience with this duo. Joe gets it, on all the levels. He has zero tolerance for nonsense. Sophia is a pragmatic problem-solver with a gift for simplifying the complex—a UX designer's greatest asset. Together, they give you a framework and toolkit for getting $h*t done. This is the course I needed when I started designing enterprise systems. Don't be intimidated by the object-oriented language. If you stay with it, the concepts will sink in. This course WILL make you better!
Nelly
April 13, 2023
I bought this course because I saw so many people praising it, and I have to say, the hype is real. I have watched just 8 chapters and I have two pages packed full of notes. I love the way OOUX breaks down complexity and also helps collaboration with developers and other stakeholders in a project. I have been a bit tired of UX lately and this course is giving me great motivation to reevaluate and improve my work. Sophia is a great instructor, the course is quick paced and filled with great examples.
Cara
April 13, 2023
Explanations given with clear language and examples. I can't wait to apply what I have learned on my next enterprise design. Thank you!
Nadine
April 13, 2023
This course is amazing! As someone that is leveling up their skills in user experience design, I highly recommend learning the concepts that Joe and Sophia talk through. Their teaching style is easy to understand and learn from.
UX
April 12, 2023
Joe shared a ton of useful information over the years, so getting this course was a no-brainer. Also looking forward to learn from Sophia, she has a fantastic background.
Christina
April 12, 2023
If you're interested in UX design, the Object-Oriented UX course is a game-changer for both beginners and seasoned professionals. The course is well-structured, engaging, and easy to follow with practical materials that focus on real-world scenarios.

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4137662
udemy ID
6/21/2021
course created date
4/6/2023
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