Onsite SEO Using Google Search Console-Webmaster Tools

Get traffic to your website with low effort, high impact SEO you can do yourself using Webmaster Tools

4.10 (138 reviews)

Udemy

platform

English

language

Entrepreneurship

What you will learn

Get signed up for Google Search Console / Webmaster Tools

Find and use information in Search Console to improve website quality and performance

Optimize titles and meta descriptions to increase Google rankings and traffic

Improve website pagespeed using Wordpress plugins

Improve individual inner-page ranking through inner-linking

Track keyword ranking in Google

Why take this course?

In the past 12 months my websites have received over 25 million page views. In this course I explain the simple steps required to get started using Google Search Console (Webmaster Tools) to optimize your website for attracting traffic and advanced, on-site SEO strategies.

On-site SEO is the simplest, and highest impact activity you can do to attract traffic!

… and it is the one thing that is completely under your control:

Get your website verified under Google Search Console
Learn all the helpful information that Google collects about your website
Use that information to optimize your titles, meta descriptions and internal links
Monitor the changes in the ranking of your pages and keywords
Speed up your website to increase its user friendliness and Google rankings
And much more

That’s the great news.

How Are We Going To Do This?

We will understand what SEO is, how ranking works and march through the extensive Google Search Console menu to get an idea of all the goodies available to the webmaster inside.

You will learn why titles make such a huge difference in Google ranking.

You’ll learn how to optimize your titles using information from Google itself combined with strategies to borrow from what your competitors are doing.

We will use a real, live website as a case study for optimization with Webmaster Tools.

As you apply the principles to your own website you will:

Get your website verified under Google Webmaster Tools
Learn the menu structure of the tool and the information it provides
Analyze your existing keyword performance
Look at your ranking and keyword performance vs your competitors
Learn which pages and keywords to focus on first
Install the plugins you need for SEO on your site
Optimize the titles of your most important pages
Improve the “clickability” of the meta descriptions on your pages
Measure and quantify your page speed load time
Improve your page speed load time using Wordpress plugins
Track and tweak the ranking of keyword phrases
Establish a process for monitoring and improving your website ranking

Is This For You?

That depends. This is for beginners (even though experienced entrepreneurs will benefit from the tips and advice).

It is for two categories of people:

1) Those who have a website and are ready to make SEO enhancements to improve traffic

2) Those who don’t have a website but want to understand on-site SEO and maximizing the use of Webmaster Tools

If that’s not you, check out my other courses!

If it is you, I’ll see you in Module 1.

Content

Introduction to Search Engine Optimization and Google Webmaster Tools

Introduction to SEO and Google Search Console / Webmaster Tools

All the Goodies in Google Webmaster Too!s

Get Started With Search Console – How to Verify Your Website

Explore All the Available Tools In Search Console

Some Basics

The Most Important On-Site SEO For Your Website

Learn How Google Ranks Your Pages on Search Pages

How To Use Search Console Performance Data

How to Optimize Article Titles Using Keyword Ranking Information

Advanced Techniques For Optimizing Titles For Improved Click Through

Optimizing Meta Descriptions For More Clicks on Your Links

Speed Up Your Pages Using Page Speed Insights and GTMetrix

Take Advantage of Link Juice By Optimizing Inner Page Links

Article Dates – A Trick For Higher Click-Through Rates (CTR)

Search Console for Indexing, Structured Data, Mobile Usability and Other Goodnes

Mobile Usability

Manual Actions and Security Issues

Errors Indexing your Website Content

Sitemaps - Helping Google Find all of the Content on Your Website

Screenshots

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Reviews

Keenon

March 29, 2020

Very explanatory and interactive. I love the fact that I can feel confident working on a site as I learn.

Juliette

November 4, 2019

The lecturer is quite easy to understand, the part on Google Console "Performance" is great. BUT: the content is not updated.. Google Console (new) does not look like this anymore and the old Google Console is not accessible anymore. Moreover, after paying for this course I would have expected a bit more content and details on Sitemaps, indexing, keywords and how to do SEO on a day to day basis.

Laura

June 5, 2019

Good explanations of the older and newer Google search consoles and how to go through and analyze the data provided. The ending was a bit abrupt and could use an outro.

Effie

May 17, 2019

could be more analytics focused and give example of (more complicated) analyses could be done with the date.

April 21, 2019

I learned some things about the importance of titles, meta, page speed, and backlinks. Most of the course is focused in the area of onsite SEO. I wish, and thought the course would go into greater detail in terms of going deeper into Google Search Console, for example, fixing page errors. Overall, a solid course for onsite SEO, and an OK course on Google Search Console.

Adam

April 8, 2019

So-so course. Not bad but not outstanding. I understand a little more about the Google Search Console but not sure if I can recommend the course.

Carlos

March 10, 2019

It's a good practice to summarize each the section so you can reinforce the insights of the user, put labels on the items or things to remember specially if the topic is suggesting an action.

Bernardo

November 2, 2018

Tips and tricks about SEO and google search console. Only 1 hour but very interesting and somebody can do this work for better site perform.

John

September 19, 2018

Great course and I learned a lot. I already put information to use. You need to update course with the "New Search Console"

David

February 19, 2018

Found the course to be a good overview - delved into a few areas like titles - low hanging fruit stuff - didn't get really in depth but wasn't expecting it since I reviewed the course content ahead of time. Liked the brevity and now have some actionable steps to take.

Stephen

March 12, 2017

Good course. I learned some good info that I can implement right away that will improve my online sales

Drew

October 16, 2016

Great course. Great overview on Google Search console and what Google's algorithm, values. Great foundational learning. A must for anyone involved in online activity.

Bruce

September 28, 2016

This is a VERY good insight to Google Search Console. There is some information which applies to Wordpress sites that is not applicable in my case as I use different software. However if you are just starting to use GSC this is a stellar place to start!

Nelson

August 15, 2016

Would have been better if it had gone into more detail. Maybe there is no more to it? Details on how to tie this into Analytics would have been nice. Would have liked to have seen a bit about Rich Cards. Of the information that was in the course, it was good easy to follow but left me wishing there was more...

Omid

May 24, 2016

very good onsite seo for beginners for me although am not a beginner I felt that the search console section is one that i should had learn in the begging of my seo studies (: i do recommend this course