Online Psychology and Persuasion for Conversion Optimization

Apply online psychology in a structured way in your conversion rate optimization program to get better results.

4.50 (66 reviews)


5 hours


Jun 2021

Last Update
Regular Price

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Unlimited access to 30 000 Premium SkillShare courses

What you will learn

Apply online psychology to your conversion rate optimization program in a structured manner.

Build a behavioral model of your website visitors with online psychology.

Verify your behavioral model through A/B testing and psychology.

Keep learning about the needs, motivations, and behaviors of your visitors at a psychological level.

Learn about the four optimization directions and all psychological tactics.

Apply the right psychology and persuasion tactics at every step in the customer journey.

Keep track of all your insights.

Keep building on your successes.


***Highest rated course on Online Psychology, by a best selling instructor***

If you are a Conversion Rate Optimization specialist or someone working on optimization and experimentation you often hear that online psychology is very important to increase your successes. And this is true, data shows that teams with knowledge about psychology get more A/B test winners, get a higher conversion rate and get better insights about their website visitors. If you want to achieve this, then this is the right course for you.

By taking this course, you will learn:

  • How to build a behavioral model with online psychology.

  • How to verify your behavioral model through A/B testing and psychology.

  • How to apply the four optimization directions and all psychological tactics.

  • How to apply your knowledge to every step in the customer journey.

  • How to use online psychology to increase your A/B test winners and conversion rates.

This helps you to greatly increase your success in your job and contribute to the growth of the whole organization.

This course will not simply cover 100 psychological tricks you can apply to your website today. Instead, this course will teach you how to really apply online psychology and persuasion into conversion rate optimization practices. You will learn how it fits within your CRO process, how to use it in your experimentation, and how to create and validate a behavioral model of your website visitors that helps you to increase your conversion rates and realize valuable long term learnings.

Online psychology and persuasion course setup

In this course, you will start by building a behavioral model for your website visitors. This model will help you to properly apply online psychology and persuasion into practice.

Next, you will learn everything about our brain and dual processing. We will cover System 1, System 2, and their characteristics.

After that, we deep dive into the four psychological directions for optimization and cover the psychological tactics which you can use in your A/B tests to verify your behavioral model. We will cover cognitive ease, motivation & risk, attention & perception, and choices & memory.

Course content

  • Section 1: Introduction

  • Section 2: Building a behavioral model

  • Section 3: Dual processing theory

  • Section 4: Cognitive ease

  • Section 5: Motivation & risk

  • Section 6: Attention & perception

  • Section 7: Choices & memory

  • Section 8: Final words

The course is set up in a practical and engaging manner. Together, we will cover all the theories using fun exercises, real-life examples, surprising scientific research, and of course, examples of how to apply it on your website.

By the end of the course, you will know how to build and verify a behavioral model with online psychology. You will massively increase your conversion rates, as well as learn about the needs, motivations, and behaviors of your website visitors. And all this knowledge is not only beneficial for your website, but also for marketing, product innovation, product owners, and the overall strategy of your whole organization.

Master online psychology and persuasion for conversion rate optimization and start increasing your conversion rates today

If you sign up today you will have lifetime access to the course, including all future updates. You´ll also get a 30 day no question asked, money-back guarantee.

If you have any questions, during this course or after that, you are always very welcome to contact me. I will be happy to help you out, and I want you to be successful.

Ready to learn online psychology? Get started today! :-)


Online Psychology and Persuasion for Conversion Optimization
Online Psychology and Persuasion for Conversion Optimization
Online Psychology and Persuasion for Conversion Optimization
Online Psychology and Persuasion for Conversion Optimization



Course goals, structure and benefits

Why online psychology

Course materials

Building a behavioral model with online psychology

Introduction to building a behavioral model with online psychology

Hierarchy of evidence

Build a behavioral model 1

Build a behavioral model 2

The online psychology sheet

Validating the model

Psychology with insufficient traffic for experimentation

Recap section 2

Dual processing theory

Our brain - System 1 & 2

System 2

System 2 can reason and is often interpreting

System 2 costs energy and can quickly deplete

System 2 needs focus

System 1

System 1 is always on

System 1 jumps to conclusions

System 1 is associative

System 1 is affected by moods

System 1 is not dumb

Recap section 3

Cognitive Ease

Introduction to cognitive ease


First impression and the Halo effect

Similarity and the Mere exposure effect


Mental simulation

Affect and availability

Recap section 4

Motivation & risk

Introduction to motivation and risk

Goal value

Present focus bias and instant gratification

Self-efficacy and conditioning

Commitment & consistency


Social proof



Loss aversion


Endowment effect


Recap section 5

Attention & perception

Introduction to attention & perception

Bottom-up attention


Confirmation bias

Pictorial superiority effect

Contrast effect




Price perception

Recap section 6

Choices & memory

Introduction to choices & memory

Analysis paralysis and choice paradox


Order effect

Centre stage, higher-end

Status quo bias

Peak-end rule

Recap section 7

Final words

Recap course

Test idea generation

The ethical side

Thank you & next steps


Chris5 February 2021

An excellent - and extremely relevant - course on psychology and how it influences user actions. You could use this for content marketing, web design, UX writing, front-end development, ecommerce, and a host of other spheres.

Ilan18 January 2021

The course got better lesson on lesson. Really provided me with some valuable insights. Thanks Ruben!

Mamun7 January 2021

Excellent course and excellent presentation ! just subtitle of Udemy is not good enough with the Accent! So it takes time to understand! Thank you again!

Nermin25 December 2020

As a CRO consultant, I highly recommend it! It's one of the best courses I've ever taken. Thank you very much, Ruben!

Roxane9 December 2020

Ruben thank you for the follow up! The slight disappointment I would have lies in the section titles for now - I see there are more detailed later one, but by now I feel sometimes it lacks a little clarity. But please also note I have no foundation at all in psychology and this might be why I would probably need a bit more clarity than others - the class is fascinating though on this one it definitely deserves a top rating!

Robert4 December 2020

Great course to start with online psychology. I particularly liked that you can link these directly to your test hypothesis and create a road map out of them. Pretty much every lesson has examples from websites, but I wish the examples were a bit more in-depth. Overall I'm happy that I took this course, some parts I already knew, but forgot, so it's good to repeat them. Some were completely new and I learned something new.

Erol27 November 2020

Another great course by Ruben, the instructor. A few months back, I completed The Complete CRO Course by Ruben and learned many things about how to design tests. This course is more about what to test and why to test. I can definitely suggest taking both courses to have a greater understanding. Thanks, Ruben!

Thomas16 November 2020

Goeie instrukteur, interessante en prakties bruikbare inligting. Wetenskaplik gegronde en sistematiese oorsig oor verbruikersielkunde toegepas op webwerwe en apps. Jy kry so baie kennis in so ‘n kort tyd. Maak nie saak of jy in suid afrika of enige ander land is nie, die kennis wat jy hier kry kan in enige deel van die wereld toegepas word.

Dave15 November 2020

Another amazing course from the top CRO expert Ruben. If you work in marketing/product/design related roles or aspire to work in any of these roles in the future, this course will undoubtably help you become better in your career and allow you to come up with scientifically proven insights to optimise conversions for any type of online/digital businesses. I can't wait to put the knowledge I gained from this course into practice and would recommend to anyone interested in online psychology.

Can11 November 2020

Ruben makes such complex concepts easily digestable. Following his CRO course, he sets the bar even higher with this one. This course shouldn't be considered as a course for CRO people, but also for designers and product managers.

Roland8 November 2020

Thank you Ruben for all the knowledge and useful information you shared with us in this course too! Highly recommended! :-)

Kateryna8 November 2020

Thank you, Ruben! A great addition to your CRO course and a good stand-alone product for everybody who wants to understand their customers, increase conversions, and improve sales in this fast-changing environment. This course can be a competitive advantage, highly recommend.

Nikola5 November 2020

This course is great. Ruben is great at delivering the content with clear examples, great narration, and makes complex tasks/concepts seem very simple, would recommend this course.

BENSOUDA5 November 2020

Wonderful course, very actionable and so result orientend training! This training is exacatly what I was looking for, to have a top level in CRO. Thanks Ruben, you've made one again a very good jo :-)

Jelmer4 November 2020

Great course! In a few hours I learned a lot about online psychology and can apply it in my CRO work. Highly recommended.


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