4.85 (11 reviews)
☑ Understand the main principles of modern marketing and how to relate them to Online Markeing
☑ Discover the importance of identifying their customer first
☑ Be able to construct a basic marketing message that will engage a potential student or customer
☑ Discover a wide range of Online and Offline marketing channels
☑ Learn about the importance of Course Links and how to use them effectively
☑ Understand what is meant by Search Engine Marketing ("SEM") and how to use it effectively
☑ Discover the potential of Content Marketing and how to employ it as part of an Online Marketing campaign
☑ Discover the growing importance of Video marketing
☑ Be shown 15 amazing (and easy to implement) video marketing strategies
☑ Understand the importance of eMail marketing and why you have to use it
Course Update July 2016: I have incorporated this course content into my Udemy MasterClass Level 2 and Level 3 Courses. However, if you would like dip your toe in the water here, then you can do so without getting a second mortgage. For that reason, I have reduced the price on this course and brought it back to the market place.
Are you great at creating digital products but confused when it comes to marketing them?
Are you trying to work out how to grow your online sales?
Do you need to find new students for your courses? New customers for your products?
I think we have all be in your situation at one time or another! I certainly was!
Hello, I am John Colley and welcome to my Course. I am really looking forward to working with you.
What if I can set out clear frameworks for your online marketing? Help you to understand the main principles of modern marketing? Help you to get your marketing started straight away! No more lost opportunities, no more lost sales!
What Students are saying about this Course
"A must watch course for new instructor and old
John give all Udemy instructors, and any video course producer, the best primer on courses I have seen. He touches on all the main points, teachers need to be aware of.
To go into great depth on any of them would make this course weeks long, but what I like is that you can pick those areas you may not have thought about and improve them, either by taking more of John's courses that deal with that specific topic or course by other Udemy instructors on the topic.
My point in you won't 'miss' anything. Delivered in John's trademark 'direct and to-the-point' style, you won't be wasting your time when you take this course." Scott Paton, Five Stars
"FANTASTIC COURSE FOR ALL NEW TO UDEMY AND WANTING TO KNOW HOW TO MARKET
This is a fantastic course for all people who have created a course on Udemy and now find them saying, "Now what?".
John explains clearly what each component of marketing is about and gives you a place to begin.
That's the beauty of this course - a place to begin marketing especially if you need to understand what to do, when, how to go about it and get started - today - now.
I've taken a lot of courses on marketing but never understood as well as I did when I finished this course.
Don't wait one second longer - take the course - take notes - take the steps - and build your marketing from here. That's all I needed - a place to start and this is it!" Lorraine Arams, Five Stars
In this course you will discover:
This course has been based on years of experience learning how to be an effective online marketer. Udemy do a great job of promoting your course, but you can double your sales with your own promotional efforts!
What are you waiting for? Why are you leaving these sales behind!
Start being an effective marketer of your own digital products and courses today!
Don't forget the 30 Day "No Quibble Money Back" Guarantee!
Enrol today and kick start your own marketing!
John Colley, The Six Minute Strategist
Business Strategist, Online Course Expert and Founder and Host of the Online Learning Podcast
Introduction to the Course
Three Reasons To Publish on Udemy
Please Introduce Yourself
The Fundamental Frameworks of Modern Marketing
The 4Ps of Marketing
Push vs Pull Marketing
Three Types of Marketing Campaigns
Get Your Marketing off the Ground
Know Your Customer
How to Write an Effective Marketing Message
The Importance of Marketing Management
Why You Should Watch Other Instuctors' Courses
Choosing Your Marketing Channels
Online Marketing Channels
Off Line Marketing Channels
Time Out: I Would Love to Get Your Feedback on this Course
Key Online Marketing Strategies
What is Search Engine Marketing?
What is Content Marketing?
Simple Seven Step Content Marketing Strategy
What is Video Marketing?
Effective Video Marketing Strategies
15 Ways to Entertain, Instruct and Inform with Video Marketing
Why you must use Email Marketing
Social Media Marketing
How to Use Your Course Links
How to Find Keywords
How to Find Keywords Part 1
How to Find Keywords Part 2
Course Summary and Wrap Up
Course Summary and Wrap Up
i have no idea how did this course start I just opened udemy and honestly it is the best thing that happened I cant stop watching, Thank you very much! awesome videos great illustration direct to the point and I use the speed of the video at 1.5 and its great Thank you very much
Concise, spot-on advice. Delivery is fun and engaging. Nice mix of specific suggestions with quick explanations of the rational for doing what is being suggested.
This course is full of great insights about how to use online marketing strategies to market your Udemy courses. If you are an existing instructor or planning to to start teaching online then I recommend this course. It is a great reference for getting started in Online Marketing.
Once again, John Colley delivers punchy, straightforward content to help students understand the topic and take action on what they learn. A trainer worth following.
This is a fantastic course for all people who have created a course on Udemy and now find them saying, "Now what?". John explains clearly what each component of marketing is about and gives you a place to begin. That's the beauty of this course - a place to begin marketing especially if you need to understand what to do, when, how to go about it and get started - today - now. I've taken a lot of courses on marketing but never understood as well as I did when I finished this course. Don't wait one second longer - take the course - take notes - take the steps - and build your marketing from here. That's all I needed - a place to start and this is it!