Udemy

Platform

English

Language

Marketing Fundamentals

Category

Effective Marketing for Online Course Instructors

Create your Online Marketing Plan for Your Digital Course

4.85 (11 reviews)

Effective Marketing for Online Course Instructors

Students

2 hours

Content

Apr 2021

Last Update
Regular Price

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What you will learn

Understand the main principles of modern marketing and how to relate them to Online Markeing

Discover the importance of identifying their customer first

Be able to construct a basic marketing message that will engage a potential student or customer

Discover a wide range of Online and Offline marketing channels

Learn about the importance of Course Links and how to use them effectively

Understand what is meant by Search Engine Marketing ("SEM") and how to use it effectively

Discover the potential of Content Marketing and how to employ it as part of an Online Marketing campaign

Discover the growing importance of Video marketing

Be shown 15 amazing (and easy to implement) video marketing strategies

Understand the importance of eMail marketing and why you have to use it


Description

Course Update July 2016: I have incorporated this course content into my Udemy MasterClass Level 2 and Level 3 Courses. However, if you would like dip your toe in the water here, then you can do so without getting a second mortgage. For that reason, I have reduced the price on this course and brought it back to the market place.

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Are you great at creating digital products but confused when it comes to marketing them?

Are you trying to work out how to grow your online sales?

Do you need to find new students for your courses? New customers for your products?

I think we have all be in your situation at one time or another! I certainly was!

Hello, I am John Colley and welcome to my Course. I am really looking forward to working with you.

What if I can set out clear frameworks for your online marketing? Help you to understand the main principles of modern marketing? Help you to get your marketing started straight away! No more lost opportunities, no more lost sales!

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What Students are saying about this Course

"A must watch course for new instructor and old

John give all Udemy instructors, and any video course producer, the best primer on courses I have seen. He touches on all the main points, teachers need to be aware of.

To go into great depth on any of them would make this course weeks long, but what I like is that you can pick those areas you may not have thought about and improve them, either by taking more of John's courses that deal with that specific topic or course by other Udemy instructors on the topic.

My point in you won't 'miss' anything. Delivered in John's trademark 'direct and to-the-point' style, you won't be wasting your time when you take this course." Scott Paton, Five Stars

"FANTASTIC COURSE FOR ALL NEW TO UDEMY AND WANTING TO KNOW HOW TO MARKET

This is a fantastic course for all people who have created a course on Udemy and now find them saying, "Now what?".

John explains clearly what each component of marketing is about and gives you a place to begin.

That's the beauty of this course - a place to begin marketing especially if you need to understand what to do, when, how to go about it and get started - today - now.

I've taken a lot of courses on marketing but never understood as well as I did when I finished this course.

Don't wait one second longer - take the course - take notes - take the steps - and build your marketing from here. That's all I needed - a place to start and this is it!" Lorraine Arams, Five Stars

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In this course you will discover:

  • What is meant by the 4 Ps of Marketing
  • The difference between Push and Pull Marketing
  • How to choose the right type of Marketing campaign
  • Why its important to start with your customer?
  • How to write an effective marketing message
  • Why you need an effective campaign management strategy
  • How you can benefit from studying other instructors
  • A wide range of Online and Offline Marketing channels you can use
  • What is meant by Search Engine Marketing
  • How to adopt a Content Marketing Strategy
  • The benefits of Video Marketing
  • Why you must use eMail Marketing
  • A checklist for an effective Social Media Marketing Strategy
  • How to use your Udemy course links effectively

This course has been based on years of experience learning how to be an effective online marketer. Udemy do a great job of promoting your course, but you can double your sales with your own promotional efforts!

What are you waiting for? Why are you leaving these sales behind!

Start being an effective marketer of your own digital products and courses today!

Don't forget the 30 Day "No Quibble Money Back" Guarantee!

Enrol today and kick start your own marketing!

Best regards

John Colley, The Six Minute Strategist

Business Strategist, Online Course Expert and Founder and Host of the Online Learning Podcast




Content

Introduction to the Course

Introduction

Three Reasons To Publish on Udemy

Please Introduce Yourself

The Fundamental Frameworks of Modern Marketing

The 4Ps of Marketing

Push vs Pull Marketing

Three Types of Marketing Campaigns

Get Your Marketing off the Ground

Know Your Customer

How to Write an Effective Marketing Message

The Importance of Marketing Management

Why You Should Watch Other Instuctors' Courses

Choosing Your Marketing Channels

Online Marketing Channels

Off Line Marketing Channels

Time Out: I Would Love to Get Your Feedback on this Course

Key Online Marketing Strategies

What is Search Engine Marketing?

What is Content Marketing?

Simple Seven Step Content Marketing Strategy

What is Video Marketing?

Effective Video Marketing Strategies

15 Ways to Entertain, Instruct and Inform with Video Marketing

Why you must use Email Marketing

Social Media Marketing

How to Use Your Course Links

How to Find Keywords

How to Find Keywords Part 1

How to Find Keywords Part 2

Course Summary and Wrap Up

Course Summary and Wrap Up


Reviews

S
Shahd29 May 2020

i have no idea how did this course start I just opened udemy and honestly it is the best thing that happened I cant stop watching, Thank you very much! awesome videos great illustration direct to the point and I use the speed of the video at 1.5 and its great Thank you very much

R
Robb3 June 2016

Concise, spot-on advice. Delivery is fun and engaging. Nice mix of specific suggestions with quick explanations of the rational for doing what is being suggested.

A
Andrew14 September 2015

This course is full of great insights about how to use online marketing strategies to market your Udemy courses. If you are an existing instructor or planning to to start teaching online then I recommend this course. It is a great reference for getting started in Online Marketing.

C
Char3 September 2015

Once again, John Colley delivers punchy, straightforward content to help students understand the topic and take action on what they learn. A trainer worth following.

L
Lorraine2 September 2015

This is a fantastic course for all people who have created a course on Udemy and now find them saying, "Now what?". John explains clearly what each component of marketing is about and gives you a place to begin. That's the beauty of this course - a place to begin marketing especially if you need to understand what to do, when, how to go about it and get started - today - now. I've taken a lot of courses on marketing but never understood as well as I did when I finished this course. Don't wait one second longer - take the course - take notes - take the steps - and build your marketing from here. That's all I needed - a place to start and this is it!


585340

Udemy ID

8/17/2015

Course created date

4/1/2021

Course Indexed date
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