Professional Diploma in Omnichannel Sales&Service Management

Facebook, Instagram, Whatsapp, Telegram, Apple, Wechat, Web, Bots and Chats Usage at Sales, Service, Digital Marketing

4.74 (124 reviews)
Udemy
platform
English
language
Sales
category
23,351
students
1.5 hours
content
Feb 2024
last update
$39.99
regular price

What you will learn

Omnichannel Sales & Service Management with AI & Chat Bots

Facebook, Instagram, Whatsapp, Telegram, Apple, Wechat, Web, Bots and Chats Usage at Sales, Service, Digital Marketing

From calls to texting. Why digital channels become vital for literally any b2c business

Introduction to the world of chatbots

AI chatbots: what they can and can’t do

Best practices: contact center

Best practices: ads, sales, loyalty and more

The most popular apps pt1: whatsapp, facebook, instagram

The most popular apps pt2: telegram, apple messages, wechat

Livechat: messaging on a company’s website

An Ideal customer journey framework

Interactive Part

Description

Welcome to course:  Professional Diploma in Omnichannel Sales & Service Management with AI & Chat Bots

You will know about: Facebook, Instagram, Whatsapp, Telegram, Apple, Wechat, Web, Bots and Chats Usage at Sales, Service, Digital Marketing


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".

MTF is present in 208 countries and has been chosen by more than 380,000 students.


Course Instructor: SLAVA POPKOV, Experienced Entrepreneur, CEO & Co-founder of Brandy. im
Modern customer communications expert.

After finishing of a course you will get: Double Diploma (UDEMY & RBS), Access to Interactive session and chat with Instructor and other students, ability to consider your real business and work questions and cases.


Course Plan:

1. About the coursre, topic and author

2. From calls to texting. Why digital channels become vital for literally any b2c business?

3. Introduction to the world of chatbots

4. AI chatbots: what they can and can’t do

5. Best practices: contact center

6. Best practices: ads, sales, loyalty and more

7. The most popular apps pt1: whatsapp, facebook, instagram

8. The most popular apps pt2: telegram, apple messages, wechat

9. Livechat: messaging on a company’s website

10. An Ideal customer journey framework

11. Interactive Session and Part


Course Author:

SLAVA POPKOV

Entrepreneur, CEO & Co-founder of Brandy. im
Modern customer communications expert

Education:

• Master of Applied Mathematics and computer science, The Saint-Petersburg State University

Experience:

• Serial entrepreneur with 12 years various business experience: founder of several companies: from local manufacture to b2b-SaaS startup

• Founder of Brandy. im – official message service provider of Apple Messages for business

• Experience of projects with global worldwide companies and banks

• Multiple Startup award winner


Course Full Description and Welcome Letter:

Hello everyone and welcome to the online-course created for any current or potential corporate managers from junior to executive level, that will make you stand out from the others.

This course might become your first step to acquire skill set, knowledges and maybe even a whole new profession, that is appearing right now. Learning it today, gives you advantages tomorrow!

I’m talking about digital transformation. In terms of customer communications in basically any meduim or big enterprises. And for small businesses, the most succesfull ones, they are already doing it in a modern way from the first day.

This transformation - it is a moving away from old way of communications, like phone calls, email, or even fax - to new way - whatsapp, facebook messenger, instagram direct messages, telegram - any messaging apps that people are using in their everyday life. And now they are starting to usу it to talk to businesses. To chat with an online store, with a bank, medical clinic - with any organization out there.

And here lies the opportunity!

All of these companies need employees or contractors who understand how to make this shift, this transition. New channels on the one hand bring a lot of new possibilities, such as chatbots and artificial intelligence, and on the other hand, require a rebuilding of current business workflows.

For example agent’s KPI in a contact centre based on whatsapp, is very different from a voice-based CC. And somebody need to know how to deal with it.

But the contact center is not the only place where apps like whatsapp are taking over. It affects pretty much every customer related departpent: sales, marketing and loyalty, support, customer experience, automation and online services.

So, Whether you plan to tie your career or business entirely to this feild, this knowledge will help you achieve your professional goals in a variety of ways. Because communication - is the essential part of business.

I started this journey seven years ago, when it was hardly even existed. Since then, I have worked with some of the world's biggest clients, such as Societe Generale, British american tobacco and others. Now I’m a founder of a startup called brandy. im

I invite you to my course where you will learn the basics about communications of the future. Welcome!



Before we start I want to give a quick intro of myself and also let’s take a look on the course plan.

So without further ado, here is what we will discuss

The course consists of 2 parts:

In a first one, everything down lesson 4, we are talking about the key benefits for business in general.

And then learning the basics of chatbots and AI.

The second part is becoming more specific.

We will see how exactly it implies to different departments. Discuss business application of particular messaging channels.

And with all of that we are getting ready to meet the main framework –

of ideal customer journey in modern channels. Which will be useful tool to any of your further projects.

And briefly about me.

You can call me Slava. For a last 7 years I’ve been running chat platform startup. For these years we made a lot of stuff, worked with some worldwide clients.

We have become official provider of apple messages for business. Not sure if this is my most significant achievement, but personally, the most pleasant one. A chance to work directly with apple team is really cool

and I have been honoured to become one of the business experts at the Retail banking school, where we are right now.

Feel free to connect or ask me anything on linkedin.

And, let’s jump in!

So I hope this online course will be a good start on mastering this new world of digital communications and happier customers


Linked topics:

  • Business Fundamentals

  • Marketing & Business Strategy

  • Online and Digital Business

  • Digital transformations / Strategy

  • Product Management

  • Continuous Process Improvement

  • Business and Entrepreneurship Fundamentals

  • Digital Marketing

  • Sales Skills

  • B2B Sales

  • B2C Sales

  • Customer Relationship Management

Content

Introduction Part (Optional)

Course Introduction
School Introduction
Welcome to RBS
Onboarding to Learning Process

Course Main Part

Omnichannels Introduction
Introduction to the world of Chat-Bots
Artificial Intelligence (A.I.) at Bots
Best Practices I
Best Practices II
Messaging Apps I
Messaging Apps II
Livechats
Ideal Customer Journey Framework
Congratulations with finishing of a course
Course Full Reading and Presentation (Optional)

Interactive Part (Optional)

Interactive Part
Free Mentorship Program Introduction

Screenshots

Professional Diploma in Omnichannel Sales&Service Management - Screenshot_01Professional Diploma in Omnichannel Sales&Service Management - Screenshot_02Professional Diploma in Omnichannel Sales&Service Management - Screenshot_03Professional Diploma in Omnichannel Sales&Service Management - Screenshot_04

Reviews

Michael
October 9, 2023
Alles wichtige wird angesprochen, jedoch hat der Dozent einen zoemlich harten russischen Akzent im englischen, so dass es als Non-Native-Speaker schwer ist, zu folgen.
Rossalina
September 21, 2023
With such course title, one would think they were going to teach us how to Building AI chatbots for AI Automation Agencies ??? or for the Education Industry, yet No. They teach one the advantages of (Free AI Chatbots) and the possibility that exists, but what was the point ? Of the Course anyways? Promote their Master Programs☝️ Omni channel sales with AI Chatbots that your course did not even come close to teaching anything.
Aashish
September 13, 2023
Its very Valuable to Access these Quality courses for a minimum of Enrollment Fees. It is great Genuinely.
Sergio
March 2, 2023
Buen curso con algunas ideas, si buscas un curso practico que te enseño como utilizar chatbots con ejercicios o paso a paso, necesitaras otro curso, este es mas teorico, mas amplio no tan practico.
Blanca
January 23, 2023
Me parece un buen curso para conocer mejor el sistema AI y los chat bots. Los ejemplos son muy gráficos, lo que hace todo fácil de entender.
Angela
January 18, 2023
The course was just okay. But more for an individual business and not a big company like a telecommunications company. I was looking at how I could better the messaging apps we already have but it's more like the same ones we have. Thank you all the same.
Nadeera
January 9, 2023
I wish there was subtitles. Unfortunately, its extremely straining and difficult to understand the author's accent.
Kayla
January 2, 2023
Each "course" is really a 3min overview. You don't learn HOW to actually do anything. Just talks about what the tech does for a few minutes, then the course is over. Save your money.
Wahyu
November 25, 2022
Great short course, to the point, easy to follow and enjoyable to listen. This course delivered what it promised. especially the part about dealing with customers.
Stas
November 21, 2022
This course was great and informative for me. I would recommend it, definitely. So, in the future, I will refer to this course as a starting point in our colleagues' discussions.
Степан
November 21, 2022
Excellent course Useful information in a concentrated format. Nothing unnecessary, just important information.
Polina
November 21, 2022
Thanks, very informative course! the topic is covered in detail, but at the same time in an easy and understandable language, with real examples and visuals!
Sheyla
November 21, 2022
Wow, I had no idea how important this is! Great and really well concentrated course. Definitely worth every penny!

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4740068
udemy ID
6/18/2022
course created date
11/21/2022
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