The Music Publicity Insider's Guide

How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure

3.69 (8 reviews)
Udemy
platform
English
language
Public Relations
category
instructor
102
students
2.5 hours
content
Sep 2014
last update
$19.99
regular price

What you will learn

By the end of this course, you will be able to take your unique musical identity and craft it into an idea the media will love

You will understand what life is like from a journalist's perspective and use that knowledge to serve their real needs and get more press as a result

You will impress your friends and business connections with the wave of free media exposure that seems to effortlessly come your way

Description

Learn How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure!

To really get the media exposure you deserve, you must get inside the heads of journalists, bloggers, and music reviewers. You need to understand life from their perspective and what gets their attention (as well as what ticks them off).

Only then can you craft the news hooks and story ideas that will lead to mega exposure for your music.

Here’s what you get inside this course:

Lesson 1 Your Expanded Definition of Journalism and the Media. We start with an important overview of what media and publicity are, and how the landscape has vastly changed in recent years.

Lesson 2 — An Insider’s View of the Music Media. Here I reveal what I learned during my 10 years running a music magazine. These are the crucial perspectives most self-promoters completely miss. Once you know what matters most to journalists, you’ll get a LOT more press.

Lesson 3 — The Power of PR Headlines and Subheads. In this lesson we take a deep dive into “news hooks” and “story ideas.” I critique several press release headlines to show you how to distill the essence of your pitch into as few words as possible.

Lesson 4 — The “Indirect Method” of Media Exposure. Very few “experts” teach this method of getting publicity, especially in the music world. If you truly put this untapped technique into action, you would double or triple your media exposure.

Lesson 5 — Twelve Questions to Help You Uncover Stellar News Hooks. Sometimes artists are too close to themselves to see all the media-friendly aspects of their lives and careers. Use these 12 simple worksheet questions to uncover the hidden gold in your story.

The bulk of the course is delivered via audio lessons with accompanying worksheets.

Content

Your Expanded Definition of Journalism and the Media

Welcome to Music Publicity Insider's Guide
Important Info About the Course
Your Music Publicity Worksheets
Lesson 1 Audio
Lesson 1 Questions

An Insider's View of the Music Media

Lesson 2 Introduction
Lesson 2 Audio
Lesson 2 Questions

The Power of PR Headlines and Subheads

Lesson 3 Introduction
Lesson 3 Audio, Part 1
Lesson 3 Audio, Part 2
Lesson 3 Questions

The "Indirect Method" of Media Exposure

Lesson 4 Introduction
Lesson 4 Audio
Lesson 4 Questions

Twelve Questions to Help You Uncover Stellar News Hooks

Lesson 5 Introduction
Lesson 5 Audio
Lesson 5 Questions

Bonus Lesson

10 Things to Do AFTER You Get Media Coverage
Final Thoughts From Bob

Screenshots

The Music Publicity Insider's Guide - Screenshot_01The Music Publicity Insider's Guide - Screenshot_02The Music Publicity Insider's Guide - Screenshot_03The Music Publicity Insider's Guide - Screenshot_04

Reviews

Christopher
September 1, 2016
Would have preferred a lot more depth. I felt there was too much fluff. bob obviously knows what he's talking about but I need loads and loads of info.
Colin
September 18, 2014
Working up to this course I had some ideas about music publicity, but Bob's advice not only cemented my ideas but enlightened me to others. 5 Stars!

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290458
udemy ID
8/30/2014
course created date
11/22/2019
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