Music Marketing and Music Promotion 102: Essentials

How to build a release strategy, market your music, build your audience, and design and create merch for your fans

4.15 (115 reviews)
Udemy
platform
English
language
Other
category
instructor
897
students
2.5 hours
content
Mar 2024
last update
$74.99
regular price

What you will learn

Marketing concepts

Tips on building a release strategy

Tips on organising a release

What NOT to do when promoting music

Email marketing

Creating and selling merch

Description

Got music to release but not sure what to do?

This course was designed for you.

The videos in this course are designed specifically to help artists and producers like you, confidently release and market their music.


Tomas George is a full-time music production instructor and educator

And Christopher Carvalho runs Unlock Your Sound, helping independent music artists release their music, and build their businesses. Christopher uses these principles and strategies on a daily basis with his artist clients.


In this course, we teach you timeless marketing principles that focus on what matters most, building and cultivating a loyal fan base.

This course will cover such topics as : 

• Tips for Building a Release Strategy

• Organizing a Release in Trello

• Marketing Funnels for Music Artists

• Building an Audience and Setting up a Welcome Message in Mailchimp

• What NOT to do When Promoting your Music

• Marketing Lingo

• An Introduction to Print on Demand Merch and Teespring

• Different ways to Design your T-Shirts

• Finding Freelancers to help Design your Merch

• Instagram Merch Tips

• And Much More!


By the end of the course, you'll be able to take the concepts and strategies you learned and apply them forever.


Our Promise to You

If you have any questions about the content, we will always be responsive to questions. 


If this sounds like the course you need, then hit the enroll button and we'll see you in the first lecture!

Cheers,

Tomas and Christopher

Content

Introduction and Welcome to this Course

Introduction and What You're Going to Learn

Core Modules

Introduction to This Section
Top Tips For Building A Release Strategy
Getting Started Organizing a Release in Trello
The No. 1 Platform for Music Artists
The Importance of Building an Email List
Marketing Funnels for Music Artists
Building an Audience in Mailchimp
Setting up a Welcome Message in Mailchimp
What NOT to do When Promoting Your Music
Marketing Lingo
Playlisting

Inspiration and Modelling

Inspiration and Modelling Music Artists's YouTube Channel

Print on Demand Merchandise and T-Shirt Logo Design

Introduction to this Section
An Introduction to Teespring and Print on Demand Merch
Canva vs Placeit for Merch T-Shirt Designs
Create a T-Shirt Logo Design with Canva
Creating T-Shirt Designs with Placeit
Finding Freelances to Create your T-Shirt Design - Fiverr and Freelancer Contest
Instagram Merch Promotion Tips
YouTube Merch Shelf

Music Marketing Discussion

Music Marketing Discussion - Part 1: Tips for Building an Music Business +More
Music Marketing Discussion - Part 2: Online Gig, Email List and Merch

Thanks and Bye

Thanks and Bye
BONUS : Where to go from here

Screenshots

Music Marketing and Music Promotion 102: Essentials - Screenshot_01Music Marketing and Music Promotion 102: Essentials - Screenshot_02Music Marketing and Music Promotion 102: Essentials - Screenshot_03Music Marketing and Music Promotion 102: Essentials - Screenshot_04

Reviews

Christopher
January 3, 2022
So far it seems okay. I think structurally it could've been better like instead of listing the tips, maybe expand in bullet points on each tip would help lay out the course a bit better. But so far so good
Brian
December 7, 2021
Looking forward to using some of your tips with the release of our new album. This will give us a better idea of how well it works, so i will update later.
Lloyd
September 28, 2021
Great progression of content. Very easy to understand and they explain all the points and parts of the process well!
Zachary
September 7, 2021
Great course! The principles are simple and easy to put to practice. With overwhelming torrent of "information" which is usually just opinions, the simple stuff in this course helps clear up the crap.
learning
June 27, 2021
Almost done with the course (65%). I'm not going to do the design section as I'm already covered: the bad: ----------- * It's almost all bullets in 720p (really no full hd?) with no graphics, just black and white. * They talk about been artist and telling your story. Well, they dont use any sort of artistic design, nor sound, nor colors, nor animations, just a voice and txt....this is not artistic. For example the bullets start halfway on top but they end on bottom..you really could not center it? * they dont go in to detail and repeat many terms in several videos and only few examples. * In the video you show trello I was hoping to have from you a file with text so I could duplicate or something, but instead you went briefly over it. You have already wrote those words, you can't paste them to a file for the course? the good: --------------- its to de point and easy to follow because they don't go very deep but they cover plenty of stuff. What needs to be better: ---------------------------------------- * full hd please, I dont like to read blurry b/w text. * more live in the presentaions: lower thirds, colors, decoration * maybe showing your self in a proper way on each lesoon like you did with some introduction videos? This course should be free to warm you up for a more complete course on this topic
Guven
May 4, 2021
More details are covered just after 101. Indeed the on-demand merchandise objects etc are not really my cup of tea, but still I learned a lot. Thank you guys for sharing your professional advises so clear and easy to follow. Recommended.
Daniel
January 17, 2021
Yes so far this course has been really useful. Need to check in more and listening up as much as I can. Taking in a lot of notes.
Stanimira
November 15, 2020
I think it would be better if the course is more expanded and there is some sort of exam in the end, to test the learned knowledge

Coupons

DateDiscountStatus
12/6/202290% OFF
expired
7/19/202385% OFF
expired

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3334522
udemy ID
7/15/2020
course created date
10/7/2020
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