Music Marketing Demystified

In this free course (with more than 4,000 students!), I give you an overview of the foundational music marketing principles every proactive musician should know. The course features 11 short videos. In them I cover:

• Your #1 Music Marketing Asset
• Internet Strategies and How to Build Your List
• Social Media: How, When and What to Post Online
• How to Get Comfortable with Marketing and Sales
• The First Steps to Online Music Marketing
• How to Deal with Music Marketing Overwhelm
• My Best Advice on Long-Term Music Success

I want to extend a big thanks to Jonathan Sexton and the Artist Growth team in Nashville for editing these video lessons and making them available.

Register for this free course on Udemy and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

I can't wait to share these Music Marketing 101 principles with you!

🌟 **Course Review for "Music Marketing & Promotion" by Bob Baker** 🌟 ## Overview The online course "Music Marketing & Promotion" by Bob Baker has received a global rating of 4.45, with all recent reviews being positive or neutral in nature. The course aims to guide musicians through the intricacies of marketing and promoting their music effectively. It is designed for both newcomers and seasoned artists looking to enhance their promotional strategies. ## Pros - **Comprehensive Insights**: Many reviewers found the course very concise, helpful, and straightforward, confirming what they knew and guiding them on the right path. - **Inspiring and Motivational**: Several users mentioned that the course was not only informative but also highly motivational, boosting their confidence and providing a positive mindset for applying marketing strategies. - **Quality Information**: A significant number of reviewers appreciated Bob Baker's clear presentation of ideas and his obvious expertise in the field. They found the information quality and the overview of what's important to do in a music career to be useful and insightful. - **Inspiring and Actionable Advice**: The course provided practical advice that inspired users to engage with fans in new ways and implement the strategies discussed. - **Motivational Approach**: The course reassured participants in certain grey areas, which was a key point for some reviewers. - **Free Course Access**: Many users highlighted that the course being free allowed them to take it without any financial risk, and they were glad to have taken it, especially those who had read Bob's books. ## Cons - **Repetitive Content**: A few reviewers felt that some of the advice given was cliched or too obvious, which made parts of the course less engaging or informative. - **Lack of Specific Examples**: Some users wished for more specific examples or anecdotes to complement the general advice provided in the course. - **Basic Structure**: The course was described as more of a collection of tips rather than a comprehensive, step-by-step marketing course. It lacked exercises, presentations, and practical application that one might expect from a full-fledged course. - **Outdated Information**: A couple of reviewers pointed out that some information could be more updated, particularly regarding social media platforms like LinkedIn, Pinterest, and Facebook. - **Advertisement for Additional Material**: Some users felt that the course was less about teaching marketing strategies and more about selling Bob's other books or services. ## Recommendation Despite some critiques, "Music Marketing & Promotion" by Bob Baker is generally recommended for aspiring music performers. The course offers a shot in the arm to get musicians thinking about promotion, with inspiring and motivational advice that could be valuable for those looking to kickstart or revitalize their promotional efforts. For a free course, the value provided can outweigh its limitations, especially when used as an introduction or complement to more comprehensive marketing strategies. ## Final Thoughts Bob Baker's "Music Marketing & Promotion" is a solid entry for musicians seeking guidance on promoting their music. While it may not be a substitute for more in-depth marketing courses, it serves as a good starting point or refresher with its motivational and inspirational content. Users should approach the course with an understanding that it is a free resource and may require supplementary learning for a more complete understanding of music promotion.