Modern Copywriting: Writing copy that sells in 2024

🚀 **Course Title:** Modern Copywriting: Writing Copy that Sells in 2024 🚀 **Course Headline:** [Learn how to strategically deliver words that get people to take action using the art and science of copywriting.] --- 📈 **Why This Course?** Your words carry your business's voice and vision. They can make or break a campaign, a product launch, or an entire brand. The right copy can be the difference between barely making sales and breaking records. In today's digital age, effective copywriting is not just an asset—it's a necessity. --- **🔑 Key Points:** - **Impactful Words Matter:** Discover how the right words can skyrocket your engagement rates from 15% to over 70%, transform your Facebook posts from being shared 20 times to over 2,000, and boost your landing page conversions from a mere 5% to an impressive 65%. - **No More Guesswork:** Learn a proven system for crafting copy that converts, so you can confidently publish content that drives sales and success. - **Essential Skills for Modern Copywriting:** From understanding your audience and mastering the basics to applying advanced formulas and tailoring your tone for B2B communication—this course covers it all. --- **🎓 Course Structure:** **Section 1: Understanding Copywriting** - Get to grips with the fundamentals of copywriting. - Learn the importance of audience, product, competition, and brand voice knowledge before you write a word. **Section 2: Persuasion Techniques and Power Words** - Uncover the secrets behind persuasive writing. - Identify which words can stir emotions and motivate action. **Section 3: Classic Copywriting Formulas** - Learn formulas that will help you overcome writer's block. - Apply these formulas to create compelling copy effortlessly. **Section 4: B2B Copywriting Mastery** - Master the nuances of writing for businesses. - Adjust your messaging and tone to resonate with a professional audience. **Section 5: The Power of Headlines** - Craft attention-grabbing headlines that keep readers engaged. - Discover additional formulas that will elevate your copy. **Sections 6-11: Project-Specific Copywriting Techniques** - Dive into writing for landing pages, CTAs, email marketing, social media, video content, and content marketing. - Tailor your copy to the platform and audience for maximum impact. --- **🛠️ What You'll Get:** - Detailed worksheets and handouts for each section. - Hours of instructional videos guiding you through every concept. - Case studies that show real-world applications of copywriting skills. --- **🚀 Enroll Now!** Take your business to the next level with copywriting that converts. Enroll in this comprehensive course and start writing copy that sells, informs, and engages today! 💼✨ Don't let your message go unnoticed—join us inside for a transformative learning experience that will elevate your copywriting skills to new heights! 🚀🚀

🌟 **Overall Course Rating:** 4.56/5 **Pros:** - **Comprehensive Content:** The course provides a solid foundation in copywriting, covering both theory and practical applications with numerous real-world examples. It includes worksheets, handouts, and activities that add value to the learning experience. - **Engaging Presentation:** Many students found the content engaging and easy to understand, with clear and concise short videos that facilitate gradual learning. The visual aids and handouts were particularly helpful in keeping students engaged. - **Educational Value:** The course is considered a great starting point for both beginners and more experienced marketers looking to refresh their skills or get guidance on copywriting. It's appreciated for its ability to turn complex topics into understandable, actionable lessons. - **Resource Quality:** Students praise the high-quality resources provided, which help in retaining the learned material effectively. - **Diverse Audience:** The course is suitable for a wide range of learners, including entrepreneurs and non-native English speakers, who find the teaching method effective and accessible. - **Instructor's Expertise:** Evan Kimbrell is commended for his knowledge, humor, and ability to make learning enjoyable and relatable. **Cons:** - **Instruction Style Concerns:** Some students found the instructor's presentation style dull & boring, with a sarcastic tone that wasn't to their taste. Others felt the teacher moved too quickly through topics, which made it difficult to know when to refer to handouts. - **Outdated Content:** A few reviews mentioned that some parts of the course, particularly those related to social media, seem outdated as a lot has changed since 2017. - **Certification Issues:** There were reports of difficulty downloading certificates upon course completion, with some students experiencing technical glitches or unclear instructions. - **Desire for Deeper Dives and Homework:** Some learners felt that the course should provide more in-depth knowledge on specific aspects of copywriting or include more practical exercises (homework) to reinforce learning. - **Pricing and Expectations:** A few reviews indicated that despite initial positive impressions, students were waiting to see if the full course lived up to their expectations, suggesting some may feel it doesn't entirely warrant a 5-star rating upon completion. - **Annoyance with Presentation Style:** A handful of students were annoyed by an overly casual approach and frequent use of tongue-in-cheek phrases, which they felt detracted from the professionalism of the course. Additionally, some found issues with the instructor's pronunciation of names in the videos. In summary, the course is highly regarded for its educational content, engaging presentation, and comprehensive resources, making it a valuable asset for aspiring copywriters and marketers. However, potential students should consider the instruction style, the need for occasional updates to the content, and the occasional technical hiccups when accessing certificates, to ensure the course meets their expectations and learning needs.