Modern Business Intelligence

How to develop business intelligence strategy and used it to enhance competitive advantage

4.20 (14 reviews)

Udemy

platform

English

language

Data & Analytics

What you will learn

Basic business intelligence components and architecture

Business intelligence strategy and how to develop and document your business intelligence roadmap

Ways business intelligence can help your organization

How to create high performance business intelligence team

How to measure the impact of your business intelligence investment

How to use business intelligence to gain competitive advantage in business

positioning in the business intelligence marketplace

The value of business intelligence for your business

Why take this course?

Business intelligence combines business analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations to make more data-driven decisions. In practice, you know you have got modern business intelligence when you have a comprehensive view of your organizations data and use that data to drive change, eliminate inefficiencies, and quickly adapt to market or supply changes.

Business intelligence can help companies make better decisions by showing present historical data within their business context. Analyst can leverage business intelligence to provide performance and competitor benchmarks to make the organization run smoother and more efficient. Analyst can also more easily spot market trends to increase sales or revenue. Used effectively, the right data can help with anything from compliance to hiring efforts.

Businesses and organizations have questions and goals. To answer these questions and track performance against these goals, they gather the necessary data, analyze it , and determine which actions to take to reach their goals. On the technical side, raw data is collected from the business activity. Data is processed and then stored in data warehouses. Once it's stored, users can then access the data, starting the analysis process to answer business questions.

Business intelligence includes data analytics and business analytics, but uses them only as part of the whole process. Business intelligence help users draw conclusions from data analysis. Data scientists dig into the specifics of data, using advanced statistics and predictive analytics to discover patterns and forecast future patterns.

Content

Introduction

Introduction to business intelligence

Basic Business Intelligence Components And Architecture

Data sources layer

Extract-transform-load ( ETL) Layer

Data warehouse layer

End user layer

Metadata layer

Business Intelligence Strategy: How To Develop And Document BI Road Map

Create the vision

Establish business intelligence governance processes

Build a business road map

Document a business intelligence strategy

Review your business intelligence strategy every year

Ways Business Intelligence Can Help Your Organization

Determine the return on investment of your marketing strategy

Derive knowledge from a sea of data

Understand what drive revenue for your business

Avoid bottlenecks and problem in a fragile market/ create business model

Get a single consolidated view of your customers

Build your brand in a competitive complex retail environment

How To Create High Performance Business Intelligence Team

Recruit the best people

Create multidisciplinary teams

Establish business intelligence governance

Find purple people

Give business intelligence team a name

How To Measure The Impact Of Your Business Intelligence Investment

Time saved

User adoption and user engagement

Lift in business performance

How To Use Business Intelligence To Gain Competitive Advantage In Business

Find more sales opportunities

Decrease the number of customers you lose

Measure over and under stock

Gain clearer view of your financial performance

Increase the speed and accuracy of reporting

Positioning In The Business Intelligence Marketplace

Problems with Ries and Trout

Are " insight" a benefit or do they deliver the benefits

Differentiation helps the brain make decision faster

Lack of differentiation could be stalling some business intelligence

The Value OF Business Intelligence For Your Business

Decision making

Sales and Marketing / customer experience

Productivity / inventory control

Screenshots

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Reviews

Collins

January 6, 2022

Understanding the business environment has a big role to play in the intelligence gathering of the organization, this also help in clear knowing the actors in the market and how being you can reposition it self in terms of competitive strategy.

Dompo

November 22, 2021

The critical thing about business intelligence is that it really play a very major role in decision making in the organization, which will help management to ensure that they decision taken is based on facts and is very accurate this will help businesses to achieve their aim.

Bantu

September 29, 2021

Our company started doing business intelligence but initially the commitment was down but when we realize we need to commitment more resources into it, it became successful my helping as to decrease the number of customers we lose.

Popotal

September 24, 2021

the business intelligence of any business is develop on the vision of the organization, so it is important that there will be a road map to follow to ensure the success of any processes of the company.

Coleman

September 13, 2021

In other for business intelligence to work well once need to create a vison and develop a business intelligence road map to ensure that the workings of the organization is down in a professional way to gain result and have impact.

Dompo

August 1, 2021

l think if a company understand a business intelligence then that company can build a business road map to ensure that the process is than with the intention to achieve the optimum best for the organization.

Bibital

July 29, 2021

Every intelligence work out at the end of the day to ensure that revenue is improved in the organization, so care must be taken to ensure that all business intelligence are than well to ensure that at the end revenue flow become more to help the organization

Godfred

July 26, 2021

My angle of business intelligence is that all this are down to satisfy the customer, we all know information is key and very important, so any business intelligence in my opinion as the instructor said must have a very clear vision to ensure that the right thing is down and goals achieved.

Collins

July 7, 2021

Great business intelligence is a very big strategic key to unlock the road to the organization succeeding in what they are doing because they are well informed about what is going on in the market place, let as all be intelligence centered organization.

Frank

June 13, 2021

understanding business intelligence is very key to the success of any organization but one problem is that most companies i know when they do business intelligence that is the end they fail to do review which should be at most annually this will greatly go a long way to make the company current.