Mobile Marketing Academy

MOBILE IS NOT JUST APPS! Learn from expert founders how to incorporate mobile for your business and marketing strategy.

3.65 (13 reviews)
Udemy
platform
English
language
Video & Mobile Marketing
category
instructor
Mobile Marketing Academy
504
students
6.5 hours
content
Mar 2024
last update
$27.99
regular price

What you will learn

In's and out's of Mobile Marketing

Identify what is right for YOUR business

Planning and Strategy

Use those Strategies to Implement

Long-term Integration of Mobile as part of your Marketing Strategy

Description

Crazy Mobile Stats
•  91% of Adults have their phone within arm’s reach 24/7
•  There are 5X’s as many mobile phones as PC’s in the world
•  90% of Text Messages are read within 3 minutes of being delivered
•  9 out of 10 mobile searches lead to an action, and over half purchase.
•  81% of smartphoe users have done product research via a smartphone
  &
•  15% of Mobile Users would interrupt sex to check a text message!!
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The Mobile Revolution is here. By 2014 more people will be accessing the web using their mobile device more than on a computer

Remember the stories of millions made with those early to ecommerce and affiliate marketing? Now is the next wave of marketing that is ripe for the plucking for those in early.  This course will teach you to be ahead of the curve and ahead of your competitors
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Learn from Experts, NOT Gurus

What we did was simple, we brought in 3 of the mobile industry leading experts. These guys have been profiting with mobile for years AND they are going to teach you the in’s and out’s of mobile marketing.

(1) Josh Wexelbaum, Founder & CEO at Leadsmob.com
Mobile Expert on SMS, APPS, and Paid Traffic. Josh got his start in the lead generation industry 12 years ago. He has purchased media across hundreds of sites, spending over $60,000 per day in advertising, and purchased billions of impressions on sites like Hotmail and Google. Josh has consulted with Fortune 1000 companies on lead generation strategies. He's an in-demand speaker at conferences like iDate and has written for industry publications like FeedFront

(2) Rob Keast,  Partner and Head of Mobile Technology at WhatRunsWhere.com.
Rob researches new mobile technologies and develops the best mobile advertising intelligence products in the market. He works closely with agency customers to develop an enterprise mobile marketing and advertising intelligence solution. Rob is the sales and marketing side of WhatRunsWhere in Europe.

(3) Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce.com
He has contributed to top marketing blog SEOmoz and has spoken at major events on both SEO and Conversion Rate Optimization. Carlos is the co-author of User Driven Change: Give Them What They Want and A Strategic Framework for Emerging Media.
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Remember, 91% of Adults have their phone within arm’s reach 24/7......... Don’t get left out.  
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Content

Strategic Planning and Mobile Sites

Intro And Brainstorming
Strategy Walkthrough
Campaign Investigation
Mobile Forms
Mobile Mentality
Creating Mobile Websites
Resources for Creating Mobile Sites
Landing Pages With Unbounce
Landing Pages With Unbounce cont.

Mobile Traffic & Banner Tactics

Mobile Media Buying
Mobile Media Buying Cont
Resources for Creating Baanners
Mobile Ads with Facebook
Mobile Ads on GCN
Mobile with SiteScout
Advanced Using An Adserver
Reverse Engineering Campaigns With Rob From WRW
Using Competitive Research Tools
Lesson 11 1000 Mobile Banner Swipe Donated By Leadsmob

Creating Apps for-or-as a Business

Breakdown Of Mobile Apps
What Is Your App Objective
Options For Development
Ability To Distribute
App Strategies
App Strategies
App Strategies part 3

Successful Text Message Marketing

SMS With Leadsmob
SMS With Leadsmob
SMS With Leadsmob

Beginner Reference Resource

Mobile Landscape
Lesson 2 Pros And Cons
Pros And Cons
Mobile Usage
Mobile Formatted
Click 2 Call
Mobile Email And Search
QR Codes
Mobile Marketing Quickstart
Mobile Marketing Ebook
Mobile Studies Graphs

Reviews

Damaris
October 29, 2016
I found it a very informative course with so much value, learnt things I did not know and I will uses these strategies in my future campaign
Martin
July 14, 2016
keeps referring back to previous courses which I haven't taken, and some of the tools being used such as the SEO for Chrome Extension
Gib
November 6, 2013
Thrilled with another Knowledge.ly material. I've been formulating ideas ever since I started this course. Recommend for anyone interested in learning about this booming space.
Arnaud
October 14, 2012
This course is good as an introduction, as the title well says. It covers most areas of mMarketing and gives a good idea of the possibilities. The course would be better if more case studies were used as examples for each topic.
Bobby
October 13, 2012
Good resources. Some videos are audio webinars - could add some slides along with those. Overall very good course. A++ Must take.

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21799
udemy ID
7/26/2012
course created date
2/13/2021
course indexed date
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