Mobile App Monetization and App Marketing using Google Ads

Google Ads with Mobile app monetization strategies, grow your sales with Google Ads, develop the app with App Marketing

4.25 (19 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
664
students
2.5 hours
content
Aug 2022
last update
$84.99
regular price

What you will learn

You will learn how to correctly monetize your app, market your app

You will learn how to make more money with your app and mobile app marketing

You will learn to generate more revenue with your app

Top app monetization strategies

You will learn about mobile app business

You will learn how to grow your app business

You will become a much stronger mobile app entrepreneur

Retention increasing tips

Mobile App Publishing Types

Understanding the apps ecosystem

Explore Google app campaigns

Define your app campaign goal

Measure what matters in app campaigns

Begin with app campaign settings

Finish with app campaign ad groups and assets

The role of the marketer in app campaigns

Guide the machine for a better app campaign

Google Ads takes the guesswork out of online marketing with metrics that allow you to monitor the effectiveness of your Google ad placements while driving sales

The online advertisements appear as sponsored results on Google search engine result pages or display ads on websites and mobile apps in Google’s Network.

Google Ads can work well for small businesses when optimizing keywords and targeting relevant online audiences.

With the right advertising strategy, Google Ads can be very successful in helping a brand get its products and services in front of more consumers online.

The success of Google Ads often depends on a business’ strategy for targeting the right audience and the quality of its ad content.

Google Ads is the platform businesses use to advertise online while Google AdSense is the platform websites use to host those online ads in exchange for payment

Google Ads is an online advertising platform where businesses pay to have their ads displayed online.

Description

Learn Google Ads and Grow Your App Business!

Welcome to Mobile App Monetization and App Marketing using Google Ads course.

Google Ads with Mobile app monetization strategies, grow your sales with Google Ads, develop the app with App Marketing

Do you want to create a successful mobile app business? In this course, you will learn how to create a universal app campaign in Google Ads. Mobile app marketing, app marketing, Google ads, user acquisition, monetize app, app monetization, mobile app business

Our course shows you how to make a real business out of your app

Do you know;

  • How to make money with your Apps?

  • How to put Adds into your Apps?

  • How you can turn a non-paying user into a paying user?

  • What to sell to your subscribers?

  • How to re-engage with your users?

If you are thinking to start to learn app promotion with google, this course is a perfect place for you to start.

We have explained the Universal App Campaign from beginner to all levels. We have explained all the topics as simple as possible with examples, slides, and diagrams.

We have created a lot of projects while explaining the subjects. Because we believe that applied educations are much more useful than other teaching methods.

In today’s online marketplace, your SEO strategy is incomplete without Google Ads, a pay-per-click advertising platform. Google Ads takes the guesswork out of online marketing with metrics that allow you to monitor the effectiveness of your Google ad placements while driving sales.

We explained all the subjects with simple examples and applications, and explanatory diagrams in a way that the student can understand at all levels.

We paid attention to explain all the topics in order. Because we think that the order of presentation of the subject is as important as the content of education. We have seen this shortcoming in many pieces of training we have examined and tried to explain these issues to you in the best way.

This course is specifically designed for the Beginner all the way up to Advanced;

  • Ad Monetization Experts,

  • App Developers

  • Mobile App entrepreneur

  • Marketing, strategy, and ad consultants who want to expand their business and offer more to their clients,

  • Technical or non-technical entrepreneurs

  • Who wants to learn how to create a universal app campaign in google ads and optimize app campaigns by understanding app campaign results.

Why would you want to take this course?

Everyone is talking about design, coding but no-one is talking about how to make money with apps. There are tons of tutorials for how to make games, but everyone is silent about making money with apps and they are keeping it a secret. We believe in the power of sharing. Sharing is caring, any? So we decided to come out and teach you how to actually make money with apps.

In this course we will cover;

  • Key Metrics ( Revenue Metrics, User Acquisition, Engagement Tracking, etc )

  • App Publishing Process

  • App Monetization Types

  • Ad Monetization ( Ad Networks, Ad Mediation Platforms, Ad Placement Strategies )

  • Ad Placement Strategies ( Banner, Native, Interstitial, Rewarded Video )

  • Ad Monetization Tips

  • IAP Monetization

  • Subscription Model

  • Retention Increasing Tips

  • Understanding the apps ecosystem

  • Explore Google app campaigns

  • Define your app campaign goal

  • Measure what matters in app campaigns

  • Begin with app campaign settings

  • Finish with app campaign ad groups and assets

  • The role of the marketer in-app campaigns

  • Guide the machine for a better app campaign

  • Create and refine your app campaign

  • Optimize the app experience

What is Google Ads (Adwords)?

Google Ads (formerly called Google Adwords) is a digital advertising platform where businesses can bid money on relevant keywords to display advertisements for their products and services on online channels. The online advertisements appear as sponsored results on Google search engine result pages or display ads on websites and mobile apps in Google’s Network. The platform assigns each ad a page position based on the bid's size combined with the advertisement’s quality (determined by Google’s Quality Score metric). The business then pays via a Cost Per Click (CPC) model for the number of clicks the ad receives. Within the Google Ads platform, businesses can view their online ads' metrics and performance, set goals for their advertising efforts, and set audience targeting parameters.

Do Google Ads work for small businesses?

Google Ads can work well for small businesses when optimizing keywords and targeting relevant online audiences. Since millions of consumers use Google every day to search for products and services, advertising through Google Ads can be a great way for a business to get in front of consumers searching for similar offerings. The success of Google Ads for a small business often depends on the nature of the products and services, the keywords the business chooses to bid on, and their methods for targeting the right customers online. Google Ads is a good fit for small businesses that operate primarily or entirely online, businesses with a high customer lifetime value (LTV), and businesses that can benefit from targeting their customers geographically or by online search interest.

How successful are Google Ads?

With the right advertising strategy, Google Ads can be very successful in helping a brand get its products and services in front of more consumers online. The success of Google Ads often depends on a business’ strategy for targeting the right audience and the quality of its ad content. Google Ads are more likely to be successful for businesses that conduct keyword research to optimize their bids on relevant keywords that they can rank highly for within their budget; and those that produce high-quality ad content, including graphics and landing pages that offer real value to their audiences.

What is the difference between Google Ads and Adsense?

Google Ads is the platform businesses use to advertise online, while Google AdSense is the platform websites use to host those online ads in exchange for payment. Google Ads is an online advertising platform where businesses pay to have their ads displayed online. Based on a business’ advertising budget, Google Ads will place the digital ads on the pages of Google results or on websites that belong to Google’s Network. Google AdSense is a program that anyone who owns a website can join, to become a part of Google’s Network. Through Google AdSense, the website owner allows Google Ads to automatically display relevant advertisements on their site and receives payment based on the number of views those ads receive.

When you enroll, you will feel our seasoned developers and marketing experts' expertise.

Step-by-Step Way

By the end of the course, you’ll have a firm understanding of how to make money with apps. The good news is since the Free and popular tools are used you don’t need to buy any tool or application.

Video and Audio Production Quality

All our videos are created/produced as high-quality video and audio to provide you the best learning experience.

You will be,

  • Seeing clearly

  • Hearing clearly

  • Moving through the course without distractions

You'll also get:

  • Lifetime Access to The Course

  • Fast & Friendly Support in the Q&A section

  • Udemy Certificate of Completion Ready for Download

Dive in now!

Mobile App Monetization and App Marketing using Google Ads

We offer full support, answering any questions.

See you in the course!

Screenshots

Mobile App Monetization and App Marketing using Google Ads - Screenshot_01Mobile App Monetization and App Marketing using Google Ads - Screenshot_02Mobile App Monetization and App Marketing using Google Ads - Screenshot_03Mobile App Monetization and App Marketing using Google Ads - Screenshot_04

Content

Introduction

Introduction

Key Metrics

Revenue Metrics
User Acquisition and Engagement Tracking Metrics
Technical Performance Metrics

App Publishing Process

App Publishing Cycle
Prototyping
MVP ( Minimum Viable Product )
LTV - Retention Tests
Publishing and Optimization
App Monetization and Monetization Types

Ad Mediation

Ad Mediation
Ad Placement Strategies
In App Marketing Strategies

LTV_Retention Increasing Tips

LTV_Retention Increasing Tricks

Understand the Apps Ecosystem

Understand the Apps Ecosystem

Explore Google App Campaigns

Explore Google App Campaigns

Define Your App Campaign Goal

Define Your App Campaign Goal

Measure What Matters in App Campaigns

Measure What Matters in App Campaigns

Begin with app campaign settings

Begin with App Campaign Settings
Opening Google Adwords
Creating Universal App Campaign
Finding your App on Google Play Store

Finish with App Campaign ad Groups and Assets

Text Ideas for App Campaign
Adding Videos, Images and HTML5 for App Campaign
Bid Strategy for App Campaign

The Role of the Marketer in App Campaigns

The Role of the Marketer in App Campaigns

Create and Refine Your App Campaign

Create and Refine Your App Campaign

Guide the Machine for a Better App Campaign

Guide the Machine for a Better App Campaign

Understand Your App Campaign Results

Understand Your App Campaign Results

Optimize the App Experience

Optimizations of Targeting and Excluding Locations
Optimizations of Bidding and Budget

Charts

Price

Mobile App Monetization and App Marketing using Google Ads - Price chart

Rating

Mobile App Monetization and App Marketing using Google Ads - Ratings chart

Enrollment distribution

Mobile App Monetization and App Marketing using Google Ads - Distribution chart

Coupons

DateDiscountStatus
4/19/202194% OFF
expired
8/2/2021100% OFF
expired
3584800
udemy ID
10/22/2020
course created date
11/18/2020
course indexed date
Bot
course submited by