MMM Masterclass - Facebook Robyn Tutorial for Marketing

Marketing Mix Modeling Analytics to supercharge your analysis in a cookie-less world

4.40 (11 reviews)
Udemy
platform
English
language
Analytics & Automation
category
instructor
52
students
3 hours
content
Apr 2022
last update
$19.99
regular price

What you will learn

What is Facebook Robyn and how it can help your Marketing Analytics

How to setup Facebook Robyn and coding environment - Marketing Mix Modeling Library

Definitive guide to model Facebook Robyn from A to Z

Analyzing Facebook Robyn One-Pager output models

Maximize ROI with Facebook Robyn Budget Allocator

Refresh Facebook Robyn Model with new data

Description

How much should I spend on each channel to Maximize conversions?


Let me introduce to you Facebook Robyn: an automated Marketing Mix Modeling (MMM) Open Source code.


This methodology has not been affected by cookie restrictions and IOS14, for this reason, MMM has become one of the most adopted methodologies for Marketing Analytics in 2022.

The course has been designed to be extremely practical


in this course you will learn to use Facebook Robyn and:


- Create a predictive model


- Discover Saturation points on each channel


- Measure the effect over time of your marketing investments


- Distribute advertising budget to maximize Conversions


Every business can use it for free.


It uses R programming language to run, and from my experience, it can be a little rough to understand it at the beginning.


For this reason, we created a Course on Udemy with tutorials on:


- What is Facebook Robyn


- How to Set it up


- How to run it


- How to understand insights and deduct decisions.


This is a definitive guide on how to run advanced Marketing Mix Modeling that can help marketers and data scientists to analyze performances in a Cookieless world.

In fact, this methodology does not use cookie technology to track performance instead uses statistical techniques to measure the investment effectiveness to our sales.

This course will need programming skills using R and a basic statistics understanding in order to get the best value.

I'm super happy to promote it here, hope you can get the most value from this course.

Don't hesitate to ask new videos or new questions, we are here to provide the best marketing analytics and marketing science courses on Udemy.

Screenshots

MMM Masterclass - Facebook Robyn Tutorial for Marketing - Screenshot_01MMM Masterclass - Facebook Robyn Tutorial for Marketing - Screenshot_02MMM Masterclass - Facebook Robyn Tutorial for Marketing - Screenshot_03MMM Masterclass - Facebook Robyn Tutorial for Marketing - Screenshot_04

Content

Introduction

Introduction
Ep. 2 - Marketing Mix Modeling: How to setup Facebook Robyn
Ep. 3 - Marketing Mix Modeling: Definitive guide to model Facebook Robyn
Ep. 4 - Marketing Mix Modeling: Analyzing Facebook Robyn One-Pager output models
Ep. 5 - Marketing Mix Modeling: Maximize ROI with Facebook Robyn Budget Allocato
Ep. 6 - Marketing Mix Modeling: Refresh Facebook Robyn Model with new data

Reviews

Federico
March 7, 2022
All the concepts were well explained. I never felt during the coarse that I have not understanding any point due to unawareness of statistical and probability concept. Trainer has given sufficient back ground which made the concept easy to learn and implement it.

Charts

Price

MMM Masterclass - Facebook Robyn Tutorial for Marketing - Price chart

Rating

MMM Masterclass - Facebook Robyn Tutorial for Marketing - Ratings chart

Enrollment distribution

MMM Masterclass - Facebook Robyn Tutorial for Marketing - Distribution chart
4575270
udemy ID
3/1/2022
course created date
3/17/2022
course indexed date
Bot
course submited by