4.50 (1 reviews)
☑ Getting specific with calls-to-action
☑ Clarifying target audiences
☑ Identifying barriers that prevent audiences from taking action
☑ Identifying motivators that spark and drive action
☑ Converting motivators into compelling messages
☑ Selecting compelling images that support key messages
We need more people to do more things to protect the planet.
Yet, we regularly struggle with how to communicate our causes and calls-to-action in a way that truly resonates with our audiences.
And it's frustrating when those messages don't get through and produce results.
This introductory training will help you make immediate, strategic shifts to your messaging approach that will motivate audiences to take action.
Over the course of 7 lessons, we'll explore:
Getting specific with our calls-to-action
Clarifying target audiences
Why people don't take action
What motivates people to do things
Translating motivators into messages
Tips on using supporting images
Each lesson video is between 10 & 20 minutes long, for a total course length of ~80 minutes.
The course includes a downloadable workbook where you can practice applying the concepts to real-world projects, and additional resources for learning more.
And you'll have lifetime access to the course so you can complete the lessons at any time, and watch them over and over again.
Over 500 people have received this training and found it to be a great primer for making small, yet important, shifts in how we communicate so we can motivate more people to make a difference.
Thank you for joining and I can't wait to see what you create next.
Lesson #1: Define your "ask"
Define your "ask"
Lesson #2: Identify your audiences
Identify your audiences
Pop Quiz: Narrowing the Target Audience
Lesson #3: Determine barriers to action
Barriers to action
Lesson #4: Diffusion of Innovation Theory
Diffusion of Innovation
Lesson #5: Explore drivers of change
Drivers of change
Lesson #6: Bringing it all together
Bring it together