Menu Engineering - Calculations, Strategies & Interpretation

Menu / Sales Mix Principals apply for hospitality, retail and other similar industry, Menu Design principals

3.60 (31 reviews)
Udemy
platform
English
language
Financial Modeling & Ana
category
5,019
students
1.5 hours
content
Nov 2022
last update
$44.99
regular price

What you will learn

How to Calculate Menu Engineering Report

What is Menu Engineering

Strategies for various items groups

Interpret menu engineering reports for operations and planning

Maximize Profitability

Menu Design Principals

Description

Menu engineering is the study of the profitability and popularity of menu items and how these two factors influence the placement of these items on a menu. The goal is simple: to increase profitability per guest.

The concept of menu engineering is not based on random, seat-of-your pants decision making; it is rooted in work performed in 1970 by the Boston Consulting Group to help businesses segment their products in a way that facilitates analysis and decision making. The idea was brought to the restaurant industry roughly a decade later by Professor “Coach” Donald Smith of Michigan State University.

While menu engineering is most often mentioned in the context of traditional paper restaurant menus, the concepts are equally applicable to menus posted online, drink menus, specials written on table tents, and items written on menu boards. Simply put, if you sell items that have varying levels of profitability and popularity, menu engineering may help you increase your profits.

This course will teach you how to prepare and calculate menu engineering report, Menu design principals, Strategies to improve restaurant profitability and other key implications of menu engineering report

Content

Meaning & Key Elements of menu engineering Report, Strategies and Tips

Meaning and Objectives of Menu Engineering
Elements of Menu Engineering Report
Menu item Profitability and Calculations
Categorization of Menu Items
Strategies Based on menu Engineering Report for Star Products
Strategies for Items Profitable but not very popular
Strategies for Other Menu Catagories
Tips for Successful Menu Engineering Report

Practical Example of Menu Engineering Report and Interpretations

Sample Menu Engineering Analysis in Details_Calculations
Sample Menu Engineering Analysis in Details_Interpretations
Sample Menu Engineering Analysis in Details_Other Implications

Fundamentals of Menu Design principals

Menu Design Tips part 1
Menu Design Ideas Part 2

Screenshots

Menu Engineering - Calculations, Strategies & Interpretation - Screenshot_01Menu Engineering - Calculations, Strategies & Interpretation - Screenshot_02Menu Engineering - Calculations, Strategies & Interpretation - Screenshot_03Menu Engineering - Calculations, Strategies & Interpretation - Screenshot_04

Reviews

Allyshia
July 2, 2023
I don't understand this guy, he either constantly repeats or doesn't explain things fluently. He doesn't even sound confident in what he is saying.

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3110348
udemy ID
5/10/2020
course created date
5/17/2020
course indexed date
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