Media Training for Financial Service Professionals

Media Training to look great on CNBC and get the quotes you want in the Wall Street Journal

4.85 (34 reviews)
Udemy
platform
English
language
Other Finance & Economic
category
instructor
Media Training for Financial Service Professionals
17,058
students
2 hours
content
Jan 2023
last update
$84.99
regular price

What you will learn

Look comfortable appearing on financial TV shows

Creating financial media messages

Answering reporters' questions

Speaking in sound bites

Getting the quotes you want in the financial media

Description

Media Training. Imagine you are appearing on CNBC and you are the perfect image of confidence and insight, or a profile of you is on the front page of the Wall Street Journal and every quote is exactly as you planned. Wouldn't it be great to know you can speak to the financial media and get the message you want into the final story? 

  In this Media Training for Financial Service Professionals course, you will learn how to do the following: 

  * Look your best on TV 

  * Create media messages 

  * Answer financial reporters' questions 

  * Speak in sound bites 

  * Get the quotes you want in the final story 

  This course is delivered primarily through spoken lectures. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking. 

  The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right. 

  This course contains numerous video lectures plus several bonus books for your training library. 

  TJ Walker has been coaching and media training people on their presentation skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training. 

  How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future media presentations in your life. 

  You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

TJ Walker has more than 100,000 courses enrollments from more than 14,000 online students around the globe.

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor


Content

Sharing Your Financial Expertise With the Media

You Can Promote Your Business and Brand In the Financial News Media
You Can Simplify Complex Financial Data and Concepts
You Don't Have to Have Jim Cramer's Energy
The Secret to Being a Financial Media Star - Initiate Content and Contact
How to Look Your Best on Financial TV
Assignment: Testing Your Communication To Make Sure It Works.
Please Introduce Yourself
Exciting New Update to this Course

How to Look Your Best on Camera

How to Apply Makeup
How to Sit for TV Interviews
How to Use Your Eyes
How to Move Your Head
How to Move Your Body
How to Smile for TV Interviews
How to Move Your Hands
How to Sit in Your Chair
How to Dress
Video Record and See Your Improvement
Course Update! Live Instructor Office Hours are Now Available

Messaging

Your Questions Can Be Answered Right Now
How to Frame a Media Message
A Media Message Answers All Basic Questions
Media Messages Must Be Interesting to Reporters
Media Messages Must Resonate with Media Audience
Your Media Message Needs to Benefit You
Three is the Perfect Number
Venn Diagram
Have a Positive Message
Add Quantifiable Results
What Problem Are You Solving?
Assignment - Create Your Own Media Message

Answering Questions in Media Interviews

How to Answer Questions in Media Interviews Overview
Answer One Question at a Time
Keep Your Eyes on Your Messages
Do Not Repeat Negative Words
Tell Reporters 'I don't Know'
Always Be Moving Toward Your Message Points
Give Brief Answers
Aim for All Three Messages in Every Answer
Re-Write the Reporter's Questions
Don't Add One More Thing
Don't Try to Control the Interview

Sound Bites

What is a Sound Bite Overview
Sound Bites Bold Action Words
Sound Bites Reporters Love Cliches
Sound Bites Emotion
Sound Bites Give Specific Examples
Sound Bites Absolutes
Sound Bites Attacks
Sound Bite Tools Humor
Sound Bite Tools Analogies
Sound Bite Tools Pop Culture References
Three Easiest Sound Bite Tools
Reflections on Sound Bites
The five outcomes of every media interview
Sound Bite Homework
Sound Bite Practice
Final Interview Practice

Housekeeping Matters

Your Questions Will Be Answered Here
7 Steps For Getting the Most Out of this Course
$10,000 Guarantee This Course Will Make You a Better Communicator
If You Like to Learn by Reading

Closing Thoughts

Conclusion
Time to Give TJ a Piece of Your Mind

Bonus Reading

Media Training A to Z
Media Training Success
1001 Ways to Wow the Media
Final Bonus Lecture re Future Courses and Learning Opportunities

Screenshots

Media Training for Financial Service Professionals - Screenshot_01Media Training for Financial Service Professionals - Screenshot_02Media Training for Financial Service Professionals - Screenshot_03Media Training for Financial Service Professionals - Screenshot_04

Reviews

David
February 17, 2022
En mi caso no tengo una formacion de empresario, si no formacion tecnica y trabajo en la industria y muchos de los conceptos son muy practicos y para obtener resultados es practicar y practicar para dominar los conceptos. Que realmente son muy buenos. Los consejos que da el titular del curso para alcanzar las metas deben ser puestos en practica. Solo asi se alcanzara el exito. Gracias y Saludos
Linsey
March 30, 2017
The content of the course is very helpful though I would like to see more specific examples relating to financial services as many of the examples given were political or other non financial examples.

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364206
udemy ID
12/5/2014
course created date
11/20/2019
course indexed date
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