Media Training for Doctors/Healthcare Pros: Master the Media

Media Training to look confident on TV, create messages, answer questions and speak in sound bites

4.55 (111 reviews)
Udemy
platform
English
language
General Health
category
instructor
20,914
students
2 hours
content
Oct 2023
last update
$49.99
regular price

What you will learn

Look comfortable and confident on TV

Create media messages

Answer reporters' questions

Speak in sound bites

Get the exact quotes you want in stories

Description

Media Training. Imagine that every time you speak to a healthcare reporter, you get the exact message and even the exact quotes you wanted in the final story. Wouldn't it be great if your medical expertise got into the final story without any distortions? 

  In this Media Training for Doctors and Healthcare Professionals course, you will learn the following: 

  * How to look your best on camera 

  * How to shape a media message 

  * How to answer health reporters' questions 

  * How to speak in sound bites 

  * How to get the exact quote you want in the final story 

  This media training course is delivered primarily through spoken lectures. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking. 

  The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right. 

  This course contains numerous video lectures plus several bonus books for your training library. 

  TJ Walker has been coaching and media training people on their presentation skills for 30 years. Now, through the power of Udemy's online platform, he is able to give you the same high quality training that he gives in person to CEOs, Fortune 500 executives, and Presidents of countries. Only you can now receive the training at a tiny fraction of the normal fee for in-person training. 

  How long this course takes is up to you. The longest part of the course involves you speaking on video, critiquing yourself, and doing it over until you like it. But if you get to the point where you love how you look and sound when you present it will be well worth the time spent. And having this skill will save you time for all future presentations in your life. 

  You can begin improving your media presentation skills right now. You may have an opportunity to speak out as soon as tomorrow, so why waste another day worried that your media presentation skills are not up to high standards. Enroll in this course today.

Course updated on July 30, 2015

There is a 100% Money-Back Guarantee for this media training course. 

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Content

Your Healthcare Expertise Will Shine In Every Interview

Your Message Will Get Into the Final Story
You Wil Be Able to Simplify Complex Medical Issues
Please Introduce Yourself

This Is How to Look Your Best on Camera

How to Look Your Best on Camera Overview
Your Clothes Send a Message
How to Apply Makeup
How to Sit for TV Interviews
How to Smile for TV Interviews
Assignment: Testing Your Communication To Make Sure It Works.
Exciting New Update to this Course
How to Use Your Eyes
How to Move Your Head
How to Move Your Body
How to Move Your Hands
How to Sit in Your Chair
How to Stand
Video Record and See Your Improvements
Course Update! Live Instructor Office Hours are Now Available

Crafting the Perfect Medical Message

How to Frame a Message
A Media Message Answers All Basic Questions
Media Messages Must be Interesting to Reporters
Media Messages Must Resonate with Media Audiences
Your Media Messages Must Benefit You
Three is the Perfect Number
Venn Diagram
Have a Positive Message
Add Quantifiable Results to Your Media Message
What Problem are You Solving?
Create Your Own Media Message

You Will Answer Questions in a Media Interview on Your Own Terms

How to Answer Questions in a Media Interview Overview
Answer One Question at a Time
Keep Your Eyes on Your Message Points
Do Not repeat Negative Words
Tell Reporters 'I Don't Know'
Always Be Moving Toward Your Message Points
Give Brief Answers to Tough Questions
Aim for All Three Messages in Every Answer
RE-Write the Reporter's Questions
Don't Add One More Thing
Don't Try to Control the Interview

Packaging Your Messages Points with the Sound Bites You Like

What is a Sound Bite Overview
Sound Bites Bold Action Words
Sound Bites Reporters Love Cliches
Sound Bites Emotion
Sound Bites Give Specific Examples
Sound Bites Absolutes
Sound Bites Attacks
Sound Bite Tools Humor
Sound Bite Tools Rhetorical Questions
Sound Bite Tools Analogies
Sound Bite Tools Pop Culture References
Three Easiest Sound Bite Tools
Reflections on Sound Bites
5 Outcomes of Every Media Interview
Sound Bite Homework
Sound Bite Practice
Final Interview Practice

Housekeeping Matters

7 Steps For Getting the Most Out of this Course
Your Questions Can Be Answered Right Now
$10,000 Guarantee This Course Will Make You a Better Communicator
If You Like to Learn by Reading
Your Questions Will Be Answered Here

Concluding Thoughts

Conclusion
Time to Give TJ a Piece of Your Mind

Bonus Reading

Media Training A to Z
Media Training Success
1001 Ways to Wow
Final Bonus Lecture: Huge Discounts on Other TJ Communications Courses

Screenshots

Media Training for Doctors/Healthcare Pros: Master the Media - Screenshot_01Media Training for Doctors/Healthcare Pros: Master the Media - Screenshot_02Media Training for Doctors/Healthcare Pros: Master the Media - Screenshot_03Media Training for Doctors/Healthcare Pros: Master the Media - Screenshot_04

Reviews

Flavio
February 7, 2022
Media training geral, pouco especifico para médicos. Apesar de ser um conteúdo geral e ser "aplicável" em qualquer área. Medicina é uma área muito específica. Fiquei decepcionado com o conteúdo.
Joshua
April 30, 2020
This course provide me a new insight on how to communicate effectively in a Media. It provides a heaps of information on how to look on camera, how to communicate the issue, and how to answer the questions accordingly. However, there is some missing parts that is worth adding to, which is the "Case study" part. Featuring real-world situations on how do they demonstrate their communication skills. Other than that, the course has given me enough resources and homeworks on how to be a good public speaker
Lisa
December 20, 2017
Very gooodd.. I am a doctor and this is very valuable for me since I don't really like to be interviewed and honestly don't know how to react.. So Thank you so much for this course.. Very recommended..
Vali
October 13, 2015
TJ Walker is engaging and entertaining; very easy to listen to. He delivers lots of interesting and useful tips on how to present yourself in front of the camera. I found the course very interesting so l recommend it to anyone new to media training.
Asuppiah
February 17, 2015
Excellent course. I've been on TV a bunch of times and constantly loo to get better….this course was brilliant! Great work TJ.

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Related Topics

364242
udemy ID
12/5/2014
course created date
11/20/2019
course indexed date
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