Media Monitoring: Guide to Online Reputation Management

Learn essential media monitoring and social listening skills for effective online reputation management

4.50 (193 reviews)
Udemy
platform
English
language
Public Relations
category
instructor
3,525
students
37 mins
content
Jun 2020
last update
FREE
regular price

What you will learn

Online reputation management

Media monitoring

Social listening

Social media monitoring

Reputation management

Sentiment analysis

Competitor analysis

Public relations

Description

MEDIA MONITORING: GUIDE TO ONLINE REPUTATION MANAGEMENT

This class will show you the fundamentals of media monitoring, which is a common strategy used in PR and reputation management. Designed for beginners, no previous knowledge or experience working with media monitoring or social listening tools are necessary. We’ll take it from the top and introduce you to the basics of media monitoring, going over core concepts (like sentiment analysis) and important details (including how to filter for the most relevant results) that are essential to the very fundamentals of media monitoring.

What you’ll learn

By the end of this course, you’ll have the skills you need to:

  • Monitor various media platforms (social media, podcasts, discussion forums, blogs, news sites, review sites, etc.) for public mentions of your brand

  • Identify key topics that tend to come up alongside mentions of your brand

  • Measure the positive and negative feelings that people have toward your brand

  • Recognize the signs of a potential PR crisis

  • Compare the strength of your reputation with that of competing brands

What you’ll need

  • Computer or laptop

  • Internet connection

  • Media monitoring tool

All you need is a computer or laptop and an Internet connection to take this class. I’ll be using Brand24 to show you how to do everything mentioned above — to keep things consistent and clear, you may also want to follow along using Brand24 (the free trial lasts for 2 weeks, which is definitely enough time for you to learn the skills in this course).

The short media monitoring exercises after each video (apart from the introduction) will help you develop all the media monitoring skills that you gain from this class, as we work through each section together. If you have any questions, just let me know!

Content

Media Monitoring Essentials: Guide to Online Reputation Management

Introduction
Choosing Your Keywords
Who is talking about your brand?
Sentiment Analysis
Brand mentions vs. Product mentions
Protecting Your Reputation
Understanding Context in Data
Competitor Analysis

Screenshots

Media Monitoring: Guide to Online Reputation Management - Screenshot_01Media Monitoring: Guide to Online Reputation Management - Screenshot_02Media Monitoring: Guide to Online Reputation Management - Screenshot_03Media Monitoring: Guide to Online Reputation Management - Screenshot_04

Reviews

God
February 23, 2022
This course is so helpful for an aspiring visual assistant. It helps me a lot since I don't have any experience on this platform. Thank you so much!
Stephanie
February 5, 2022
Yes it was. It helped me learn a lot about how to improve my company’s brand and how to satisfy our consumers
Abdulsalam
March 15, 2021
Really fantastic i made trial of brand24 to follow up our audience it is more helpful Thanks alot waiting for more experience from such a great lecturer
Matt
December 12, 2020
Tak. Świetny pomysł na marketing własnego produktu i realizacja na bardzo wysokim poziomie. Nawet jeśli ktoś nie jest zainteresowany bezpośrednio tematem może wyciągnąć wiele przydatnych informacji.
Sara
December 3, 2020
Great content and engaging speaker. Only issue was she talked way too fast. It was really hard to stay focused

Charts

Price

Media Monitoring: Guide to Online Reputation Management - Price chart

Rating

Media Monitoring: Guide to Online Reputation Management - Ratings chart

Enrollment distribution

Media Monitoring: Guide to Online Reputation Management - Distribution chart

Related Topics

3268978
udemy ID
6/25/2020
course created date
7/6/2020
course indexed date
Bot
course submited by