3.75 (27 reviews)
☑ How to get in front of the Media
☑ How to acquire more traffic and exposure for your business
The newsroom is always on the lookout for a new story.
You are full of stories. Now all you have to do is figure out how to position and craft your stories so that reporters are banging down your doors looking for the inside scoop that only you can bring them.
In this exciting, fast-breaking series of lectures, Ricky Shetty and Scott Paton share how they leverage the media to enjoy thousands and thousands of dollars worth of free TV, Radio and print advertising by giving reporters what they want.
You will discover:
The difference between traditional media and new media
How to create your unique story
Writing an irresistible pitch letter
And much more...
Don't delay. Enrol today!
THE BASICS OF MEDIA
WHAT IS THE MEDIA?
WHY IS GETTING ON THE MEDIA IMPORTANT
HOW DO YOU GET INTO THE MEDIA?
CREATING YOUR STORY
WRITING YOUR PITCH TO THE MEDIA
FOLLOW UP, FOLLOW UP, FOLLOW UP
LEVERAGING THE MEDIA
Help Your Fellow Students
This was an interesting course. The course material is presented in a useful form. The presenters give examples of how they used the course materials in their own businesses and the results they got.
Ricky showed the proof of his media experience and what it has done for him and what it can do for others. I will implement and see how it will benefit me in my own media outreach.
Great flow, good information so far and easy to follow. The video quality is a little low, and other aspects, but if you do not mind that, it is worth it, go for it :)
I took away that it's ok to be an average person and still come up with a useful story to share. I also take from the 2 trainers differences that you don't need to over complicate things. I would, however, like to see an actual copy or screenshot of drafted email to editor example. I am a very visual learner so adding things that I can commit to memory and associate helps me not have to watch the training over and over again.
Fantastic course. Scott and Ricky are PR experts. I have been in the media a lot. It is a huge FREE way to drive traffic to my brand. I have 2 niches for which I am famous. I am blessed to have been interviewed many times in all media forms. NEVER EVER pay for advertising. Learn from Ricky and Scott. Leverage your niche.