Measuring Marketing Effectiveness Online and Offline

Understanding the best ways to know the impact of your Marketing promotions

5.00 (7 reviews)
Udemy
platform
English
language
Advertising
category
instructor
30
students
1.5 hours
content
Jan 2021
last update
$39.99
regular price

What you will learn

Learn top ways to measure effectiveness of marketing campaign

Learn how to measure advertising effectiveness

Learn how to evaluate sales promotion

Learn how to calculate the return of investment of sales promotion

Learn how to measure direct marketing campaign

Learn how to measure public relation effectiveness

Description

Organisations are concern with the measurement of the success or otherwise of marketing activities. There may be annual targets ( sales, budget, expenditure budgets etc) against which performance can be measured on an ongoing basis. Alternatively, it may be decided to monitor how the market is responding to the marketing activity ( such as via electronic point of sales information) in order to give continuous feedback. Other important measurement might include monitoring output against the marketing plan and also measuring volume and / or growth of sales.

There are key ways in which marketing promotions can be measured to ensure that there is value for money, the cost of getting a new customer is a very good and a very easy step in assessing the impact of the advertisement, including return on investment of the amount use in conducting the advertisement. It is very important to get a good performance indicators to track the performance and success of you advertisement or promotion.

Modern technology have aided business to easily identify the success of our promotions such as google analytics which can give a vivid feedback on customers purchases and visits to websites as long as their location and frequency of visit to the website.

There is a good ways to measure and evaluate sales promotion, to ensure success of the promotion. Direct marketing and public relations can be effectively measure to ensure success of the promotion.


Content

Introduction

Introduction
Introduction to measuring marketing campaign

Top Ways To Measure Effectiveness Of Marketing Campaign

Marketing metric and productive analytics
Cost to acquire a single customer
Customer life time value / Return of investment
Click to conversion / Set goals
Brand Awareness / Gather information
Track key performance indicators / marketing engagement
Sales pipeline and revenue
Visitors engage/ google analytics
The value of lead generated / cost per lead
Sales online analytics / lead conversion rate
Authority / increase in sales / increase in lead

How To Measure Advertising Effectiveness

Create custom conversion
Cost per new customer
Compare reality to predictions
Team work makes dream work
Know which metric connect to your objective
Track a unique code
Return of investment/ ROI takes the lead

How To Evaluate Sales Promotion

Evaluate whether or not the promotion is appropriate for the company
Determine whether or not the promotion has achievable goals
Conduct an internal review of the promotion to determine feasibility
Track you sales to measure effectiveness

How TO Calculate The Return Of Investment Of Sales Promotion

Collect your advertising data
Analyze your return
Determine your total campaign costs
Calculate your return of investment

How To Measure Your Direct Marketing Campaign

Include a measurable way to contact you
Control groups
Create a unique offer

How To Measure Public Relation Effectiveness

Article and mentions
Advertising comparison
Contact analysis
Measure traffic to website, other media
Sales results/ market survey

Screenshots

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Reviews

Hanson
May 30, 2022
The way to measure marketing campaign is the best way that will let the company know about the clear performance of the entire organization, this can let the company change strategy.
Olumpin
January 29, 2022
The determination of the sales is based on the expenditure that company put in, this result in calculating the money spent and the revenue that comes in.
Puka
January 7, 2022
The first thing to ensure great measure of marketing effectiveness is to ensure that the company need a great team to fulfil a great dream, that means there should be total commitment on the side of the employee to get the right results for the company.
Juspon
November 25, 2021
click to conversion is very important because its the factor that determines how frequently the customers are buying the products during promotion, this point is the point that will give you money so it is important every thing is down well to get the conversion.

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Related Topics

3770774
udemy ID
1/13/2021
course created date
2/5/2021
course indexed date
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