MBA Course: Marketing and Business Strategy

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.

4.31 (2112 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
133,418
students
5.5 hours
content
Dec 2021
last update
$19.99
regular price

What you will learn

Segmenting targeting positioning in Marketing

Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.

Various marketing channels used by companies

How to do sales and marketing of your product

Business strategy used by startups.

Amazon 3 key service business strategy to dominate the retail market.

Unit economics matrix like Customer acquisition cot and customer life time value.

Pricing strategy like Price Penetration, Price Bundling, and Price Skimming

Problem with Aggregators, Platform business and Network effect

Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc

How product recommendation engine of Netflix and amazon works

Horizontal and vertical strategy used by Samsung

Strategy used by market leader, market follower and Challenger

best certification courses for mba marketing

Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis

What are branding and the advantages of branding?

Blue ocean and red ocean strategy

Zero cost marketing strategy

Product life cycle

What is a business strategy  Why do we need it

Business Expansion strategy

Business value proposition

Description

MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics OverviewMarketing insights and analysisBranding and communication, and Business Strategy and will cover all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companies

Section 1 Marketing Overview

  • What is marketing?

  • Demand wants and needs & Maslow's hierarchy of needs

  • How money flows in the Modern Economy

  • STP (Segmentation targeting and positioning)

  • Marketing Mix i. e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

  • SWOT analysis

Section 2 Marketing insights and analysis

a) Analyzing Consumer

  • Generation characteristics

  • The adoption curve for any product or service

  • How Customer Insights helps in segmenting and targeting


    b ) Business analysis


  • Product and market segmentation

  • Communication channels

  • Marketing funnels

  • Unit economics

Module 5 Startup Business Growth Metrics

  1. Startup Growth Metrics Intro

  2. Customer Acquisition Cost (CAC) in Startup

  3. Customer Lifetime Value (CLTV) in Startup

  4. Monthly Reoccurring Revenue (MRR) in Startup

  5. Unit Economics in Startup

  6. Contribution Margin in Startup

  7. Retention Rate and Cohorts in Startup

  8. Churn Rate in Startup

  9. Market Size for Startup

d) Marketing Information System

  • Types of data

  • Recommendation engine

  • What is a Marketing Intelligence system

  • Types of data used in MIS

  • Data-driven recommendation engine

  • How does a recommendation engine work?

3. Marketing communication and branding

  • What is branding and the advantages of branding?

  • Types of branding?

  • Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

  • Emotional branding and Brand mantra(Communicate simplify and inspire)

  • Brand equity (Perception, preference, and behavior)

  • BAV model and brand resonance model

  • Brand revitalization

  • Line extension product extension and category extension

  • Brand dilution

  • Service marketing  Service marketing triangle

4. Business Strategy (Sales and Expansion)

  • What is a business strategy  Why do we need it

  • Market structure(leader, challenger, follower, and nickers strategy )

  • Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

  • Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

  • Follower strategy ( product imitation, conscious parallelism cloner, imitator, and adapter)

  • Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

  • Amazon killing competition strategy using diversification

  • Apple ecosystem strategy

  • Product life cycle

  • Expanding the market share pie using the Ansoff matrix

  • Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)


Screenshots

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Content

Introduction

MBA Course Outline

MBA Basics

Module Overview
Topic 1 Demands, Wants and Needs
Topic 2 How money flows in the modern economy
Topic 3 STP Analysis
Topic 4 4P's and 7P's of Marketing
Topic 5 Service bundling
Topic 6 SWOT Analysis of Amazon

Marketing Insights

Marketing Insight Module Overview
Topic 1 Generation Characteristic
Topic 2 Technology Adoption Curve
Topic 3 Communication Channels
Topic 4 Product Marketing Strategy
Topic 5 Customer Insights
Topic 6 Instagram marketing and unit economic

Branding and Product Development

Branding and Product Development Module Overview
Topic 1 Brand mantra Vs Brand Slogan
Topic 2 Brand Attributes
Topic 3 Benefits of Branding
Topic 4 How to Leverage brand image
Topic 5 Keller's brand equity model

SAAS Product and Recommendation engine

Topic 1 What is SAAS, IAAS,BAAS and PAAS
Topic 2 Why SAAS is so special ?
Topic 3 Building University management SAAS
Topic 4 Unit Economics of SAAS
Topic 5 MIS and Types of data in MIS
Topic 6 How Recommendation Engine works

Marketing and Business Strategy

Business Strategy Overview
Topic 1 Functional Level Strategy
Topic 2 Market Structure
Topic 3 Porter Five Force Model
Topic 4 Market Follower Strategy
Topic 5 Market Challenge Strategy
Topic 6 Samsung horizontal and Vertical Integration
Topic 7 Economy of Scale and Economy of Scope
Topic 8 BCG Matrix of Apple
Topic 9 Amazon Business Model
Topic 10 Amazon Fulfillment Center and Supply chain
Topic 11 Amazon Investment
Topic 12 Apple Customer Experience Strategy

Reviews

Aya
December 21, 2021
With no prior knowledge of MBA, this course helped me to understand all the basic concepts and enhance my interest in MBA & marketing field.
Nadia
December 6, 2021
The speech is unfortunately not easy to follow. So far it has been like ticking the box for some theoretical points without making sure the addressee has understood the point or not. Plus, the way of presenting is quite boring.
Edward
September 20, 2021
Feels like its an ad for various companies. I know he's using them as examples, but does he really need to espouse so much detail about how good certain companies are? And he's rattling off lists and lists of companies. I'm glad he's got good knowledge of so many brands
Shrinithi
August 7, 2021
I'm very much satisfied with the teaching method and the weight age of the subject really amazing.. Thanks a lot team.. Keep doing
Mohamed
August 5, 2021
I really loved his way of explaining. Everything is simple and clear. I would share it with my friends. Thanks Navdeep!
Tee
August 3, 2021
Section 1-4 was not bad. After Section 5 onwards it has become very off topic. Section 7 and 8 has a lot of repetition.
Vinod
July 31, 2021
this course is good but I feel this course is made from book called marketing management by philip kotlar. but overall course is good and best for beginner.
Erick
July 29, 2021
Im just knowing about basic of marketing, since i was not very interested in education, but im just starting realize that’s important to get more knowledge, in this case marketing knowledge, since i am a marketing in a local company that supply a diesel fuel. Thank you for this video it help me a lot
Faheem
July 21, 2021
The presenter needs to work on his grasp of the English language. To make it flow and sound appealing, we don’t talk in a ‘textbook’ manner. Rather, it should be natural and to use easy to understand, simple language. However, it is easy to understand why many people struggle, as either english is not their first language or they don’t live in english speaking countries. That said, the presenter definitely knows the topic.
Arnab
July 16, 2021
overall it was a good experience. Now, I know the basics of marketing and i can apply this knowledge during my course
Supriya
July 10, 2021
This course is really very informative each and every concept is explained very well with all grate examples, just go for this course it gives really very good and valuable content
Mohammad
July 10, 2021
From the middle of the course, the content got incomplete and out of order. It was somehow apparent that some videos are copied from his other courses.
Someron
July 3, 2021
I can't thank you enough for making this MBA program. It is very helpful for me I strongly recommend all seekers.
Jagadish
June 30, 2021
Thanks to Udemy and Navdeep Yadav. Presentation was excellent. Mr. Navdeep has very clearly and in a simple manner explained the whole matter so accurately with realistic examples in such a way that it was extremely easy for anyone to grasp and understand it as a clear picture. Once again thanks a lot.
Priyanka
June 29, 2021
its been great leaning basic things about Marketing getting some sort of clear idea about Marketing and other aspects of Marketing

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3449088
udemy ID
8/25/2020
course created date
9/10/2020
course indexed date
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