MBA Course: Marketing and Business Strategy

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.

4.51 (2518 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
150,643
students
5.5 hours
content
May 2022
last update
$19.99
regular price

What you will learn

Segmenting targeting positioning in Marketing

Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.

Various marketing channels used by companies

How to do sales and marketing of your product

Business strategy used by startups.

Amazon 3 key service business strategy to dominate the retail market.

Unit economics matrix like Customer acquisition cot and customer life time value.

Pricing strategy like Price Penetration, Price Bundling, and Price Skimming

Problem with Aggregators, Platform business and Network effect

Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc

How product recommendation engine of Netflix and amazon works

Horizontal and vertical strategy used by Samsung

Strategy used by market leader, market follower and Challenger

best certification courses for mba marketing

Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis

What are branding and the advantages of branding?

Blue ocean and red ocean strategy

Zero cost marketing strategy

Product life cycle

What is a business strategy  Why do we need it

Business Expansion strategy

Business value proposition

Description

MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics OverviewMarketing insights and analysisBranding and communication, and Business Strategy and will cover all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companies

Section 1 Marketing Overview

  • What is marketing?

  • Demand wants and needs & Maslow's hierarchy of needs

  • How money flows in the Modern Economy

  • STP (Segmentation targeting and positioning)

  • Marketing Mix i. e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

  • SWOT analysis

Section 2 Marketing insights and analysis

a) Analyzing Consumer

  • Generation characteristics

  • The adoption curve for any product or service

  • How Customer Insights helps in segmenting and targeting

b) Business analysis

  • Product and market segmentation

  • Communication channels

  • Marketing funnels

  • Unit economics

Module 5 Startup Business Growth Metrics

  1. Startup Growth Metrics Intro

  2. Customer Acquisition Cost (CAC) in Startup

  3. Customer Lifetime Value (CLTV) in Startup

  4. Monthly Reoccurring Revenue (MRR) in Startup

  5. Unit Economics in Startup

  6. Contribution Margin in Startup

  7. Retention Rate and Cohorts in Startup

  8. Churn Rate in Startup

  9. Market Size for Startup

d) Marketing Information System

  • Types of data

  • Recommendation engine

  • What is a Marketing Intelligence system

  • Types of data used in MIS

  • Data-driven recommendation engine

  • How does a recommendation engine work?

3. Marketing communication and branding

  • What is branding and the advantages of branding?

  • Types of branding?

  • Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

  • Emotional branding and Brand mantra(Communicate simplify and inspire)

  • Brand equity (Perception, preference, and behavior)

  • BAV model and brand resonance model

  • Brand revitalization

  • Line extension product extension and category extension

  • Brand dilution

  • Service marketing  Service marketing triangle

4. Business Strategy (Sales and Expansion)

  • What is a business strategy  Why do we need it

  • Market structure(leader, challenger, follower, and nickers strategy )

  • Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

  • Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

  • Follower strategy ( product imitation, conscious parallelism cloner, imitator, and adapter)

  • Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

  • Amazon killing competition strategy using diversification

  • Apple ecosystem strategy

  • Product life cycle

  • Expanding the market share pie using the Ansoff matrix

  • Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)


Screenshots

MBA Course: Marketing and Business Strategy - Screenshot_01MBA Course: Marketing and Business Strategy - Screenshot_02MBA Course: Marketing and Business Strategy - Screenshot_03MBA Course: Marketing and Business Strategy - Screenshot_04

Content

Introduction

MBA Course Outline

MBA Basics

Module Overview
Topic 1 Demands, Wants and Needs
Topic 2 How money flows in the modern economy
Topic 3 STP Analysis
Topic 4 4P's and 7P's of Marketing
Topic 5 Service bundling
Topic 6 SWOT Analysis of Amazon

Marketing Insights

Marketing Insight Module Overview
Topic 1 Generation Characteristic
Topic 2 Technology Adoption Curve
Topic 3 Communication Channels
Topic 4 Product Marketing Strategy
Topic 5 Customer Insights
Topic 6 Instagram marketing and unit economic

Branding and Product Development

Branding and Product Development Module Overview
Topic 1 Brand mantra Vs Brand Slogan
Topic 2 Brand Attributes
Topic 3 Benefits of Branding
Topic 4 How to Leverage brand image
Topic 5 Keller's brand equity model

SAAS Product and Recommendation engine

Topic 1 What is SAAS, IAAS,BAAS and PAAS
Topic 2 Why SAAS is so special ?
Topic 3 Building University management SAAS
Topic 4 Unit Economics of SAAS
Topic 5 MIS and Types of data in MIS
Topic 6 How Recommendation Engine works

Marketing and Business Strategy

Business Strategy Overview
Topic 1 Functional Level Strategy
Topic 2 Market Structure
Topic 3 Porter Five Force Model
Topic 4 Market Follower Strategy
Topic 5 Market Challenge Strategy
Topic 6 Samsung horizontal and Vertical Integration
Topic 7 Economy of Scale and Economy of Scope
Topic 8 BCG Matrix of Apple
Topic 9 Amazon Business Model
Topic 10 Amazon Fulfillment Center and Supply chain
Topic 11 Amazon Investment
Topic 12 Apple Customer Experience Strategy

Reviews

MBA
June 6, 2022
great course, there were too many teorics which is used in real business life, thanks wish you sucess all
Yashraj
May 30, 2022
I think this course is very useful for beginners that they are willing to go and do MBA, BBA, BCA because the teacher taught this course is very polite and it always to try cover the main topic as compare to another stuff.
Fredin
May 17, 2022
It was an educational course specifically tailored to the needs of someone who is thinking about starting their journey in the field of business or business ed
Precious
May 15, 2022
This video training on MBA is a practical experience to my university MBA, the content is easy to follow, the templates reflect real situations and the facilitator knows what he is talking about Thank you so much, please bring more training similar to this one. God bless you
Phadima
April 7, 2022
Really informative, valuable information learnt and I completed the course better informed to make great decision, although I do feel that you could have had longer videos where you try go more in depth with each topic provide more examples and practice question.
Sachin
March 17, 2022
this guy have phenomenal knowledge of marketing you can learn every small details about any company from this guy he has it all.
Johnson
February 20, 2022
Great course for e-business strategy. A deeper dive into practical examples would further enrich the course.
Nwaeke
February 18, 2022
The tutor really breaks down the most complex terms and ideologies into very simple bits to help you understand. new area to me, but going pretty great!
Arnav
February 11, 2022
Very nice explanation of all the topics with example. I got New things to explore and study in this course.
Tavershima
February 6, 2022
It's a few sections into the course and I am already wawed by the wealth of information contained therein. The tutor by every means has demonstrated a holistic understanding of the entire course concept - I am loving the course already.
Mfoniso
February 4, 2022
It's already giving me a great insight into marketing and understanding how marketing works... I know I'm going to learn more in the course
Felix
February 4, 2022
It was a great match for me. It h was opened my eyes to do many things that looked mysterious in marketing.
Md
January 22, 2022
I’m currently persuing MBA & this course heping me in an easy way to understand about marketing & strategy
Yash
January 2, 2022
yes absolutely it is amazing ,knowledgeable and ofc the way they are teaching by giving examples is great.
Nadia
December 6, 2021
The speech is unfortunately not easy to follow. So far it has been like ticking the box for some theoretical points without making sure the addressee has understood the point or not. Plus, the way of presenting is quite boring.

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3449088
udemy ID
8/25/2020
course created date
9/10/2020
course indexed date
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course submited by