Udemy

Platform

English

Language

Digital Marketing

Category

MBA ASAP Marketing 2.0

Marketing Principles and Practice in the Digital Age

4.00 (3 reviews)

Students

3 hours

Content

Jun 2021

Last Update
Regular Price

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What you will learn

Learn to sell. Learn to build. If you can do both, you will be unstoppable.

Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person.

Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.

Learn the concepts, tools, techniques and platforms involved in the transfer of goods from the producer to the consumer.

Take your career to the next level! Hone new skills online with expert faculty.

$24.99 211 page eBook version of this course included!

There is a lot of money in the world looking for someone who has a solution to a problem. Decide to solve a problem and hence become qualified to have a lot of money!

Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.


Description

Another winner from John Cousins! Doing business in this day and age can be daunting, especially for those of us who are from "a different era". This author knows his stuff and shares it in such a way that informs, encourages and inspires." Liz K.

“Business is always evolving especially with advances in technology. Business and technology topics can be new and novel or difficult to understand. John has the ability to frame and present business topics in a way where the audience feels like they can quickly grasp concepts, define strategy, and begin to execute.”

Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person. Learn the concepts, tools, techniques and platforms involved in the transfer of goods from the producer to the consumer.

Digital marketing techniques are a lever big enough to move the world.

Online marketing comprises a set of tools and skills that can be used by any size enterprise. These tools can be leveraged for any business and are especially helpful if you are running a small entrepreneurial startup.

The bigger your aspirations and the more limited your resources, the more digital marketing helps.

The skills you need to connect with your customers online are the same regardless of the size of your enterprise. The difference is in the scale of the campaigns.

Online there are more refined capabilities for targeting customers and measuring the effectiveness of your messaging.

Digital marketing is about creating messaging, getting it in front of your target audience, measuring the effectiveness in terms of conversions or sales, and revising and optimizing your campaigns based on the feedback.

We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books.

We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.

Education is most effective when educators, and students work together to create pathways for mutual success. Technology makes advanced learning locally available across geographies and enhances outcomes.


Screenshots

MBA ASAP Marketing 2.0
MBA ASAP Marketing 2.0
MBA ASAP Marketing 2.0
MBA ASAP Marketing 2.0

Content

Introduction

Introduction

Create Awareness of a Solution to a Problem

You Already Are a Sophisticated and Experienced Marketer

It's a New World for Marketing

The Revolution of Marketing 2.0

From Mad Men to Digital Marketing

MBA ASAP Marketing 2.0 Downloadable eBook

MBA ASAP Marketing 2.0 Downloadable eBook

Marketing Basics

Marketing Basics

Marketing Basics

The Value Proposition Canvas

Market Behavior

Market Behavior

Marketing and Behavioral Economics

Frameworks for Understanding Marketing

Marketing Frameworks

Slide Decks

AIDA

AIDA

The 4Ps of Marketing

The 4Ps of Marketing

The First P: Product

Product Life Cycles

The Second P: Price

Pricing and Revenue

Pricing Strategies and Models

The Third P: Promotion

The Fourth P: Place

The Fifth P: Positioning

STP Segmentation Targeting Positioning

STP Segmentation Targeting Positioning

Segmentation Targeting Positioning Lecture

Segmentation

Targeting

Positioning

Branding

Branding

Branding Case Study: Nike

The Customer Journey

The Customer Journey

Content Marketing

Permission Marketing

Digital Marketing and Blogging

Content Marketing, Traffic, and Clickbait

Marketing and the Business Model Canvas

Marketing and the Business Model Canvas

The Nine Elements of the Business Model Canvas

Business Model Case Study: Automation and Online Selling

Business Model Case Study: Access vs. Ownership Models

Customer Discovery and Customer Validation

Customer Discovery and Customer Validation

Advertising and Marketing

Marketing and Advertising

Marketing Strategy

How to Assess a Market

Product Innovation Trends

Marketing Trends in eCommerce

The Amazing World of Digital Marketing

Introduction to the Amazing World of Digital Marketing

Online Marketing Fundamentals

The Digital Marketing Landscape

Tracking Potential Customers on the Web

Online Personal Information and Privacy

Net Neutrality and Commerce

Online Connectivity

Modern Marketing Tools and Techniques

Modern Marketing Tools and Techniques

Platform Marketing Funnels

Platform Marketing Funnels

Digital Marketing Strategy

Digital Marketing Strategy Overview

The 3 Components of Digital Marketing Strategy

Niche Marketing in the Digital Age

Digital Marketing Terminology

Digital Marketing Terminology

Growth Hacking

Growth Hacking

Designing and Managing Digital Marketing Campaigns

Designing and Managing Digital Marketing Campaigns

Marketing Examples

Sales

Sales

Case Studies

Case Study: NFL Football Evolution of Product and Marketing

Conclusion

Further Reading on Marketing

Additional Marketing Resources

Conclusion


3353906

Udemy ID

7/21/2020

Course created date

8/11/2020

Course Indexed date
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