Maximize Customer Value to Offer More Value Online

Learn how to effectively maximize customer value : a comprehensive approach to marketing for maximum conversion rates

4.65 (81 reviews)
Udemy
platform
English
language
Communications
category
19,181
students
2.5 hours
content
Jan 2023
last update
$19.99
regular price

What you will learn

What customer lifetime value is

What is maximizing customer lifetime value

How to build customer lifetime value

What is customer value strategy

How to increase customer growth

What is the best way to increase customer lifetime value

Description

Maximizing customer value is about deploying customer marketing efforts to maximize the total profit generated from every customer.


What is Customer Value Maximization?

Customer Value Maximization is the group of practices and measures employed to tempt customers to improve the frequency and number of their transactions and to expand the period they remain engaged as customers of a company.


Once a company acquires a new customer, the main goal of marketing is to maximize the revenues a customer yields for the company (assuming that there is a stable relationship between revenue and profit).


The three primary factors that contribute to total revenues generated by a customer are:

  • Time (how long a customer remains an active buyer).

  • Buying frequency (how often the customer buys a product from the company).

  • The monetary value of purchases (how much money a customer spends in their lifetime purchasing from the company).


Thus, maximizing the value of a customer means increasing the time × purchase frequency × monetary value equation.

How to Achieve Customer Value Maximization?


Providing customers with sought-after products or services at competitive fees and excellent customer assistance is the best way to guarantee that a customer stays loyal to a company for the long term.


Excellent customer service start first by understanding the problem. This is why all efforts should be deployed to diagnose the customer's issues rather than deploying efforts to sell upfront.


A successful business's first aim is to educate its future customers on the problem that they might be going through and to lay the foundation for a possible solution.


Effective marketers should always leave the decision-making freedom to the customer. This way, a customer will feel more compelled to purchase.


The promised solution should match the marketing efforts. Your offer should solve the problem. Otherwise, customers will feel disappointed, which is terrible for branding.

Content

Introduction

Introduction
Give people time to make a choice
The consumer decision making triangle
The pyramid of Maslow is very important for a copywriter.
Pain is what moves people to take action.
4 Copywriting Secrets for a copy that sells
The Famous bridge to HEAVEN
Help people become the best version of themselves
Use pain as a conversion enhancer
The Value equation according to a MILLIONAIRE

Screenshots

Maximize Customer Value to Offer More Value Online - Screenshot_01Maximize Customer Value to Offer More Value Online - Screenshot_02Maximize Customer Value to Offer More Value Online - Screenshot_03Maximize Customer Value to Offer More Value Online - Screenshot_04

Reviews

Olusegun
February 4, 2023
it shows what an average salesperson should understand before venturing into an online business. so far, is getting my attention
Anton
November 21, 2022
Well structured and organized. Certainly I learned new tactics. The flow was easy to follow. Looking forward to the next course.
Ayoola
August 23, 2022
this course help me understand that its important to reveal the pains and not the solution. let them ask for the solution.

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4763736
udemy ID
7/3/2022
course created date
7/4/2022
course indexed date
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