Title

Content Marketing Masterclass: Power of Storytelling

Learn from an international award-winning marketing thought leader how to build a cumulative storytelling advantage

4.86 (125 reviews)
Udemy
platform
English
language
Content Marketing
category
instructor
Content Marketing Masterclass: Power of Storytelling
1 815
students
1 hour
content
Nov 2022
last update
$44.99
regular price

What you will learn

Content Dissonance: Content dissonance occurs when storytellers lose the plot with inadequate tension to distinguish winners from losers.

Content Maturity: Content maturity has evolved over the last decade from ad hoc content creation to being able to achieve a “return on innovation”.

Content Strategy: Five pillars help differentiate digital storytelling at scale with a consistent, repeatable model.

Content Personalization: Individualized stories connect the dots through a guided path to purchase along the customer’s journey

Content Metrics: The right metrics would benchmark storytelling excellence to raise the digital publishing game and measure content performance.

Content Future: The future of content is to create stories that recognize untapped ideas and set the future agenda to create shareholder value.

Why take this course?

🌟 Content Marketing Masterclass: Power of Storytelling 🌟


Instructor Testimonials

"An expert in both content and thought leadership, Vishwas Anand sees corporate narratives and executive decisions as intertwined, with the former amplifying companies’ goals and the latter paving the way to bring them to fruition." -- THE HOLMES REPORT


Vishwas' Impact at Infosys:

"Vishwas has been played an active role in building the thought leadership marketing function at Infosys. He has led the transformation of content marketing into a high-impact, differentiated strategy that resonates with our stakeholders across the globe. His efforts have consistently elevated our brand's reputation and market presence."


Course Overview

In today's digital world inundated with content, what makes your story stand out? The answer lies in mastering the art of differentiated storytelling for thought leadership. This one-of-a-kind Masterclass is designed to transform your content marketing into a powerful tool for influence and brand growth.


Why This Masterclass?

The digital age has democratized content creation, but it's also made the landscape cluttered and noisy. To rise above this din, you need to understand the nuances of contentworthiness—a concept that Vishwas Anand has pioneered. Learn how to create and disseminate stories that not only resonate with your audience but also establish you as a thought leader in your domain.


What You Will Learn

  • Storytelling Techniques: Craft compelling narratives that captivate and engage your target audience.
  • Thought Leadership Positioning: Differentiate your brand by establishing a unique voice and viewpoint in your industry.
  • Content Marketing Strategy: Develop a content strategy that aligns with your business goals and market realities.
  • Audience Insights: Identify, understand, and connect with your audience on a deeper level.
  • Consistency & Credibility: Build trust through consistent delivery of high-quality, insightful content.
  • Measuring Success: Analyze the impact of your content marketing efforts and refine your strategy accordingly.

About Vishwas Anand

Vishwas Anand is a multi-award-winning thought leadership marketing leader with a track record of driving successful content marketing initiatives. His recognitions include:

  • Top 25 Innovators across the Asia Pacific by The Holmes Report (Class of 2019, one of 4 Indians)
  • B2B Industry Contributor of the Year by B2B World Summit
  • BW Businessworld 40 under 40
  • Sparkies 2022 Awardee
  • Top 100 Influential Indians by Fox Story India
  • "Marketer of the Year 2020-21" by Global Choice Awards
  • Communications Professional of the Year 2020-21 (Stevie®Bronze) at The International Business Awards

Vishwas has been featured in leading publications like Forbes and has a presence across various global platforms as a thought leader. His innovative '3A Content Model' is recognized worldwide, and he continues to influence the field of content marketing with his insights and strategic approach.


Join this Masterclass to harness the power of storytelling and elevate your content marketing efforts to new heights. Learn from a thought leader who has been at the forefront of this dynamic field and has consistently demonstrated excellence in content creation and marketing strategy. 📈🎙️


Enroll Now and Begin Your Journey to Thought Leadership!

Don't let your stories fade into the background—make them count, make them influential, make them heard around the world. Enroll in this Masterclass today and start building a legacy of impactful content that stands the test of time. 🚀✨

Screenshots

Content Marketing Masterclass: Power of Storytelling - Screenshot_01Content Marketing Masterclass: Power of Storytelling - Screenshot_02Content Marketing Masterclass: Power of Storytelling - Screenshot_03Content Marketing Masterclass: Power of Storytelling - Screenshot_04

Our review

🏆 Course Overview

The "Content Marketing Masterclass: Power of Storytelling" has been overwhelmingly well-received by recent learners. With a global course rating of 4.95, it stands as a testament to its effectiveness and popularity among digital marketers, both newcomers and veterans alike. The course is praised for its comprehensive coverage of content marketing, its clear and engaging delivery, and its ability to simplify complex concepts.

Pros:

  • Informative and Comprehensive: Learners have found the course to be incredibly informative, covering every aspect of content marketing and providing a complete understanding of the field.
  • Well-structured Content: The course is broken down into smaller sections, making it easy to grasp complex ideas.
  • Educational Tools and Strategies: It is packed with educational tools, strategies, and systems that are essential for anyone looking to learn about marketing.
  • Applicable for All Levels: Suitable for both beginners and experienced individuals, the course offers value across different levels of expertise.
  • Engaging Delivery: The use of animations and a charismatic delivery make the course engaging and enjoyable, keeping learners attentive and interested throughout the modules.
  • Refreshes Key Concepts: It refreshes several ideas and essential concepts, which is ideal for those just getting started in content generation.
  • Confidence Booster: The course has been reported to give confidence and knowledge boosts to learners, enhancing their professional lives.
  • Easy to Follow: The material is easy to follow and listen to, with accompanying images that aid understanding.
  • Positive Impact: Learners are looking forward to applying the information to start or improve their internet businesses.
  • Entertaining: Described as a delightful blend of education and entertainment, the course keeps learners eagerly anticipating the next module.

Cons:

  • Limited Practical Examples: Some learners have pointed out that there could be more practical examples to illustrate the concepts discussed.
  • Some Content Outdated: A few reviews mention that some of the examples and content are a bit out of date, although they still find the course worth it for learning the main concepts.
  • Desire for More Real-world Applications: A couple of learners have expressed a desire for more real-world applications to solidify their understanding.

Learner Experiences:

  • "Thoroughly Loved": One learner reported that the course was quite informative and not overwhelming, unlike past courses.
  • "Perfect Reminder": Another learner found the course a perfect reminder of their everyday job and why what they do is vital.
  • "Confidence Boost": The course has given learners the confidence and knowledge required to enhance their skills in content marketing.
  • "Fresh Perspective": It let some learners see social media from a fresh perspective, thanking the course for its excellent content.
  • "Great for Beginners": The course is highlighted as a great starting point for beginners in content marketing.
  • "Valuable Knowledge": Learners have appreciated the valuable knowledge imparted and feel more confident in several areas after completing the course.
  • "Engaging Tone of Voice": The tone of voice used in the course was engaging, keeping learners from drifting off into their own thoughts.
  • "Highly Approachable": The introductory lesson was approachable and addressed both known and new information effectively.
  • "Masterclass Experience": This course is compared to other Udemy courses and stands out as a true Masterclass experience, especially in the realm of storytelling in thought leadership.

In conclusion, the "Content Marketing Masterclass: Power of Storytelling" is an exceptional course that is highly recommended for anyone interested in learning about content marketing, with a strong emphasis on storytelling. It is a blend of education and entertainment that leaves learners looking forward to applying their newfound knowledge. While there are some areas where the course could improve, such as including more practical examples and updating certain content, the overall experience is positive and enlightening.

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Coupons

DateDiscountStatus
21/09/2024100% OFF
expired
3972296
udemy ID
10/04/2021
course created date
21/09/2024
course indexed date
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