Marketing Research: support your marketing decisions

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research.

4.48 (2443 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Marketing Research: support your marketing decisions
8,429
students
11.5 hours
content
Jul 2023
last update
$94.99
regular price

What you will learn

Ten steps process to Market Research

Learn to do a MR brief

Design effective questionnaires

Learn research metodologies

Discover the role of data

Use Chat GPT to speed up Marketing Research

Why take this course?

++NOW UPDATED WITH CHAT GPT FOR MARKETING RESEARCH++


Our presentation is designed to empower you with the knowledge and skills to leverage AI/CHAT GPT for turbocharging your marketing research. Our comprehensive slides offer precise prompts to guide you through various tasks, such as collecting and presenting publicly available data, creating buyer personas, identifying competitors, and uncovering untapped market opportunities. With our guidance, you can confidently accelerate your marketing research and stay ahead of the curve.


SECTION 7 COMPLETE SLIDE SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE.

Want to discover the inner Extra Profit in any Business? Then this is the course for you.

With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.

DIGITAL MARKETING RESEARCH

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

  • In a world of Multi-Device Multi-Tasking, do we know how your customer deals with all of this?

  • What Analytics is telling us about how our customers are using your website?

  • Are they concerned about Privacy?

  • What Social Media do they use most, and how?

  • Do you understand the Psychology of your customers?

Digital Marketing Research has made all of this possible without spending a fortune!

Reviews

Siddharth
April 13, 2024
There is no real life example , only set theory is being taugh. Real life application and examples to explain would have been helpful
Pramid
March 5, 2024
Well laid out course. Good for a naive like me as well in this area of market research. Covered all topics from the basics and up which is the USP of this course. The Chat GPT section makes it more relevant in today's world.
Maggie
January 3, 2024
Not the most engaging. The slides go by very quickly. It seems to be very UK focused and also very much from market research agency standpoint - not how to just edge into market research within another company.
Purbo
October 12, 2023
Good to learn. The mentor has deep knowledge and experience with a good way of delivering the materials.
R
October 10, 2023
The last half of this course was more helpful and practical. This course is good for people who don't have any marketing backgrounds or knowledge since the contents are so basic.
Chris
October 4, 2023
Yes, Marketing is a great match for me because I would prefer to analyze data, be apart of a group think to spur new ideas along with strategies in sustaining a particular niche, and being a member to help steer a product or service.
Sushilkumar
August 16, 2023
Excellent course and good details and insights provided. The sound for the ChatGPT slides are ver low
Geronimo
August 10, 2023
It was a great course, I'm a Product Owner so as a part of my job i use to do research of Clients behavior to be able to propose changes in my products or to create relevant aspects in new product creations. What i liked most was the detailed process described in the Marketing Research Process and the section of the Data Analysis. With this course absolutely i improved my skills.
Elsie
August 9, 2023
Definitely, now I know what marketing means and also the decion making of prices and promotion and what customer would want.
Massimo
June 11, 2023
Excellent training on how to carry out your market research projects effectively. I appreciated the detailed description of the recommended steps in each stage of the project, the tips and the examples of common pitfalls to avoid taken from real research projects. I definitely recommend this course.
tietie
May 31, 2023
I leaned about marketing research which enable you to make your decision on your product by giving you insight on what to do
Adriána
February 1, 2023
excellent teaching, thorough and relevant, looking at smallest details of all components of conducting efficient market research, the lecturer is fantastic- enriching the lessons with her personal experiences in the field. really excellent
Mehlam
September 21, 2022
It was a great match for me. I hoped to get an introduction to market research and the course eased me into it. Though the content seemed slightly outdated but seminal courses like these are relevant for a long time.
Constant
September 8, 2022
I have realized that Online selling and marketing is the best way to follow and I have already started the journey
Philip
August 25, 2022
This is very informative and I have never done anything like this before in matter of speaking as deep as this goes. I did online research for Goodwill industries about 4 years ago and I what surprised that what I was doing was online research which is something that companies do need and want. So I'm hoping that once I finish up this entire program there will be companies that would be willing to hire me in terms of doing online research for them and then eventually copywriting.

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68736
udemy ID
7/23/2013
course created date
11/22/2019
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