4.48 (1496 reviews)
☑ Create Effective Marketing Funnels That Drive Sales
☑ Create Lead Magnets That Your Prospects Desperately Want
☑ Apply The 12-Step Formula For Writing Scripts For Videos That Sell
☑ How To Drive High-Paying Customers From Amazon For FREE
☑ Apply The Value Hammer Technique To Craft Irresistible Offers (In Any Market)!
☑ Write Effective Emails In Your Email Marketing Sequence
☑ Identify Your Target Audience (Demographics & Psychographics)
☑ Influence The Decision Brain Of Your Prospect To Close More Sales
☑ Come Up With Effective Names For Digital Products
☑ Increase The Value Of Your Ideas 10x
☑ Discover The Elements Of High-Converting Squeeze Pages
☑ Communicate To The 4 Learning Styles (by David Kolb)
☑ Create High-Quality Content That Your Customers Will Love
☑ Choose The Right Pricing Strategies And The Ones You Must Avoid
☑ Use The Framing Effect To Influence Buying Decision
☑ Understand When And How To Present The Price Of Your Product
☑ Implement Pricing Tactics To Increase Sales
☑ Price Your Product Line
☑ Increase The Effectiveness Of Your Discount Tactics
☑ Calculate Important Business Metrics (Simple Formulas Provided)
☑ Use The Two Forces (Pain And Pleasure) To Influence Buying Decision
☑ Apply The Power Of Anticipation To Your Marketing
☑ Apply The Urgency Principle To Close More Sales
☑ Eliminate The Chance Of Decision Fatigue
☑ Align Bonuses To Your Main Offer
☑ Apply Social Proof On Your Sales Page, Squeeze Page, And Blog
☑ Understand The Difference Between Emotional And Rational Appeal (And Use The Right One For Your Audience)
☑ Apply Guarantees As Objection Killing Devices
☑ Discover The Most Critical Points In Your Marketing Funnel That You Must Test
☑ Use FAQ As An Objection-Killing Device
☑ Apply An Onboarding Sequence To Reduce Refunds
☑ Enhance Your Listening Skills
☑ Top 3 Elements Of Highly-Converting One Time Offers (OTOs)
☑ How To Apply "The Same Day Funnel"
☑ How To Apply "The Recurring Revenue Funnel"
☑ How To Apply "The High-Ticket Funnel"
If you’ve been desperately looking for world-class marketing strategies and techniques to increase your marketing influence, convert more visitors into leads, drive more sales, and ultimately grow your business, then enrolling and completing this program might be one of the best business decision you’ve ever made!
...and before I tell you why let me first introduce myself….
IMPORTANT UPDATES FOR 2021:
I've added my traffic system for getting high-paying clients from Amazon.
[MINI COURSE - 11 Lectures] How to apply Scarcity Marketing professionally (theory plus step-by-step instructions).
I've added a (frequently updated) list of books that I recommend on the topics of marketing and copywriting!
Training on how to build, implement and edit high-converting pages and funnels to your business (for marketers).
Over 1209 positive reviews and 18,598 students!
My name is Vladimir Raykov and I have sold over 20000 digital products online ranging from $7 to $497. During the last several years, I’ve been obsessed with learning and implementing cutting-edge marketing strategies that help businesses drive sales today.
I’ve invested virtually thousands of dollars in formal and informal education and years sharpening my marketing skills.
I’ve analyzed the most successful online entrepreneurs today, their squeeze pages, sales pages, marketing funnels, customer service techniques, conversion techniques, pricing strategies and what I found was shocking!
They all use the very same psychological triggers to influence their prospects to buy from them, to become their customers. If I could summarize my findings with only one phrase, here it is - the most successful online entrepreneurs possess what I call - Marketing Influence!
This is the key to their success, this is their competitive advantage.
You might be asking, what is marketing influence all about?
Let me first tell you what marketing influence is NOT.
This is not the latest trick for driving useless 1-cent per click Facebook traffic
This is not some weird NLP technique.
This is not misleading people into doing something they don’t want.
Marketing Influence is all about a solid understanding of human psychology and marketing. Once you have that understanding, you will be able to do marketing in a way that your prospects will be begging you to sell them your products.
I’ve identified 5 main pillars that would help you increase your marketing influence to a point that you become the go-to expert in your industry, you start driving more sales than ever before, and you grow your business effortlessly. And this is not an exaggeration because we can use technology to automate over 90% of your marketing processes!
And before I tell you more about these pillars, I want to show you what happened when I launched Marketing Psychology 101 at Udemy.
Over 5000 people enrolled and the course quickly became a best-seller as you can see.
My students started implementing the techniques and saw results almost immediately. Here is what some of them said:
"Marketing Professionals! You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy to understand material. You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it's that good." - Brent Dunn
What about the next one...
"Kick-ass principles that are too often ignored... Everybody will benefit from Vladimir's course, for real. If you're in the game of selling products, services or even ideas, this course is the toolbox you need to become a master-convincer. Plus, Vladimir is really entertaining and the examples are nothing short but great!" - Robin Hanna
“If you are in marketing, (or any kind of business), take this course! It's a must!” - William Heredia
"Great course! Following the instructor advice, I got measurable positive results! Nice!!!" - Jordan Stanchev
"Great course! Everyone that works with sales should check it out. Most of the advice can be used in any sale situation." - Johnny Hov
And so many more similar reviews!
Besides the reviews, some of my students posted discussions and sent me emails asking for Marketing Psychology 2.0
And here is how I responded: “As for now, the interest for the Marketing Psychology Part 1 is great. I will seriously consider part 2.”
And now, after 11 months of hard work, research and testing marketing concepts, and thousands of dollars spent during the process, Marketing Psychology 2.0 is here.
I’m excited to introduce…
Marketing Psychology: How To Become A Master Of Influence is officially live!
Now, let me tell you what this program will do for you and your business. As I’ve said, I’ve identified 5 main pillars that your business must possess if you want to increase your marketing influence, increase the number of sales, decrease your refund rates, automate your marketing and ultimately grow your business.
Marketing Pillar #1 - The Psychology Of Digital Information Product Creation
Many people built information product businesses, including myself but even if your business is not about selling digital information products, this type of products can add tremendous value to your business in many ways.
For example, you can use digital products as a marketing or customer satisfaction tool. This is what some of the biggest companies in the world do, companies like Facebook, Google, and Adobe! Why wouldn't you?
In this section of the program, you will learn how to create digital information products of superior quality. I won't be teaching you the tech, boring stuff such as how to use screen recording or presentation software. I'll be teaching you proven, ready-to-implement techniques for creating content that moves people to take the action you want!
More specifically, you will learn:
How to write a compelling name for your product that will increase its perceived value and make prospects say “Yes, this is something I want”. We’ll do that by inserting the main benefit your product delivers in the name itself and we’ll make it specific by adding absolute numbers.
How to teach and explain your ideas in a way that will cause a positive change in behavior because the true purpose of learning is a behavioral change is not simply a collection of facts. I created a model that is deadly-effective in terms of passing on information! I called it the APE Model. By the way, the APE model is so effective that it helped me receive over 2000 positive reviews for my digital products. It’s that good.
How to communicate in a way that your prospects and customers will understand you perfectly every time! You’ll discover the four learning styles proposed by the prominent Harvard Psychologist David Kolb. And if you are not aware of these, your marketing messages won’t relate to people’s needs which means disconnect and no sales.
How to increase the perceived value of your ideas instantly and make them impossible to forget! That means people would be willing to pay a higher price for your digital products.
Marketing Pillar #2 The Psychology Of Pricing
One of the areas online entrepreneurs feel uncertain is the price tag of their product or service. What these entrepreneurs fail to understand is that perceived value is what matters when people make a buying decision!
This is why you can find case studies all over the place when an increase in price leads to more sales. This is not what Economics 101 teaches us. I hope my professor on Economics won't get angry here.
Here is what you will learn in this section.
The four general pricing strategies and the two you must avoid at all cast.
How to apply the Framing Effect when presenting the price of your product to make it look like a real bargain! This technique is so effective that no matter how expensive your product is, your prospects will be in a hurry to buy it!
When the right time to present the price of your product is. Is it better to present the product first and then the price or the other way around?
How to use Decoy Pricing to increase sales by making people choose your desired pricing option. Apple uses that all the time when they are selling iPad.
How to do discounts the right way. And how entrepreneurs are killing their businesses by using discounts without realizing it.
How to price your product line and the meaning of each product for your business. If you have only one product and this is your business - you are in trouble! We need to fix that.
Let’s carry on to..
Marketing Pillar #3 The Psychology Of Conversion
In this section, you will learn the most powerful psychological triggers to increase your conversions. That means more visitors will opt in when they see your squeeze page and more subscribers will buy when they see your sales page or sales video.
Regardless of the business you are in or will be in the future, these in-demand skills will help you sell effectively!
More specifically, here is what you will learn:
How to communicate directly to that part of the brain responsible for making a decision - we call that part - The Old Brain. And I can’t help myself here, I want to share the most important characteristic of the old brain, some people call it reptilian brain. It is selfishness. If the old brain could speak, he would say “What’s in it for me”.
The two underlying forces behind any kind of action we, humans, take and how to use these forces in your marketing messages. Tony Robbins talks about these all the time.
How to apply the Power Of Anticipation in your marketing! Jeff Walker and his students made over 500 million in sales using this principle!
How to apply the Urgency Principle, this is by far the best conversion tool in your marketing arsenal. Period.
How to eliminate Decision Fatigue because if you don’t, this negative psychological reaction will cause your visitors walk away!
How to use bonuses professionally to increase your sales. And the #1 reason why bonuses don’t work!
How to use the most powerful form of Social Proof as a conversion tool.
When to use logical appeal and when to use emotional appeal in your marketing messages. The two advertising schools are always arguing about that.
Top 10 emotional triggers used by marketers. Fear is the first one, some of the rest might surprise you.
How to use Guarantees as risk removal or reversal devices. This will lead to more people buying your product.
Marketing Pillar #4 The Psychology Of Your Marketing Funnel
Here you will discover how to apply all of the psychological triggers you’ve learned in the previous section. I will teach you in a very detailed manner how to automate your marketing and build a highly effective marketing funnel for your business that will be driving sales on autopilot!
More specifically, here is what you will learn:
The critical elements behind ANY effective marketing funnel (no exceptions)! Why? Because if you don’t include these elements, your traffic would go down the drain.
How to identify your target audience (demographics and psychographics) so you can create your products and advertising campaigns specifically for these people!
The secrets behind high-converting squeeze pages. I’ve created a 12-step checklist for you to use when designing and creating your squeeze pages. And if you are new to digital marketing, a squeeze page is a type of landing page designed for one purpose alone - to capture email addresses.
How to create lead magnets that your visitors will crawl over broken glass to get. These lead magnets or ethical bribes are what you offer on your squeeze page.
A basic marketing funnel that you can use for selling products under $100. This funnel is super easy to set up. It can be virtually up and running in a few hours.
An advanced, evergreen marketing funnel that you can use for selling products from $397 to $2997. By the way, that’s the funnel I use for selling my $497 program. Use that funnel for your main offers and high-end offers.
How to set up your email sequence in the most effective way possible. And equally important what to write in your emails. I got so detailed here that I opened my email service provider, Active Campaign and recorded each step of the way leads go through. From downloading my lead magnet to making a purchase.
My secret, 12-step formula for writing a script for a sales video. I’ve also created a checklist to keep close when working on your sales video or sales page. There isn’t a filthy rich, online entrepreneur who hasn’t used this formula for selling his products!
How to use FAQ as an objection-killing device.
And a lot more!
This section is particularly important because I did something very few entrepreneurs dare to do. I split my marketing funnel into its integral parts and I provided you with access so you can see how everything works together.
My email sequence, my sales video, my value-based videos, all of the emails I send, everything! And again, this is not what worked in the past, this is what works today, right now!
Some people would think I went crazy sharing such information, but I really care about my students and their success. That’s why I want to provide you with as many real-life examples as possible so you can model what works!
Marketing Pillar #5 The Psychology Of Great Customer Service
I hope you are not one of those people who think that buying your Product is the end of the customer’s journey. In fact, it’s the beginning and if you want to increase one of the most important metrics in your business - customer lifetime value, you will have to provide great customer service.
That’s why I created this section and here is what you will learn:
The two key findings or problems from a survey with 1046 participants. And the best free solutions.
How to implement an Onboarding Sequence that will WOW your customer, reduce refunds, remove buyer's remorse and increase customer happiness.
The swipe files of the emails from my own onboarding sequence. Use them as an example.
The best piece of advice I’ve been offered by an old man with 50 years of top-level managerial experience.
One of the most valuable assets in your online business and how to protect it.
And much, much more.
This program consists of over 8.5 hours of marketing content with examples from working businesses. This is not some rehashed, out of date content that you can find freely on the Internet. I use scripts for my videos and a very specific framework that has been proven to increase your understanding and recall of the information I present.
Let’s stop right here! I have some questions for you.
Please, imagine for a second what it would be to possess all these in-demand marketing skills? How would that change your business? The information you are about to learn has the potential power to double, triple or even quadruple your business.
How would that affect your lifestyle?
You don’t have to invest tens of thousands of dollars in marketing education and spend years learning it the hard way. I’ve already done that and I want to teach you the best of what I know when we talk marketing. In other words, I did the heavy lifting for you.
In fact, why do you want to have a successful business in the first place?
Let me tell you about myself, for me, I can describe it with only one word - FREEDOM!
I want to have location freedom, financial freedom, and time freedom! If that’s something you want then increasing your marketing influence, building your marketing funnels and automating the processes is what will give you that freedom.
Besides current business owners, this program is a great fit with:
Would-be entrepreneurs. This is your all-in-one solution, especially if you want to start a digital information product business which I highly recommend.
Affiliate marketers. If you promote other people’s products and want to do it more effectively, this program will help you build your business and when the right time comes, just replace the product you promote with your own version, yes, create your own product and you will increase your profit margins significantly.
Marketing consultants. By the end of the program, you will be able to consult businesses online and improve the quality of their processes which will result in more leads and sales. As I've said, you are about to learn in-demand marketing skills that ANY online business desperately needs. You can charge quite steep fees for these skills if that is something you want to do.
As a person who teaches over 50.000 students from 155 and have received over 2000 positive reviews, I know what it takes to pass on valuable information. I’ll be teaching you in a methodological, step-by-step manner that will allow you to grasp each and every concept I present.
Let’s talk about the price of this program. If you hire me to personally teach you all of the material, I’d charge you at least $10.000 but because I can present this information to you digitally, you don’t need to pay $10.000.
And I’m not just making up these numbers, if you hire a marketing guru, they would charge you $2500 per hour. The same applies to seasoned copywriters.
When I launch this program, Marketing Psychology 2.0, on my own business school it will be with a price tag $997 which is a complete bargain considering what it will do for your business.
… but because Udemy put a cap on the amount of money, online instructors can charge, I will give you the chance to enroll for just $200. I hope you can see the opportunity you have right now.
However, you should know that I plan to launch this program on my business school. And I’m serious, the price tag will be $997. That’s a big difference. When my students find out that I sell the same program for $200 here at Udemy, and they paid $997, they won’t be very happy.
The moment I receive a complaint about that I will unpublish the program from Udemy and new students won't be able to enroll. However, those who have enrolled will possess lifetime access to the content.
For that reason, if you are serious about growing your business, driving more sales, automating your marketing processes so you can have more free time to spend doing what you love, then you must enroll right now.
And the best part is that you can enroll now 100% risk-free because you receive 30 days, unconditional money back guarantee. If for any reason you are not satisfied and that might be something as simple as, you don't like my accent, no problem you are one click away from a refund. No hassle, no hard feelings!
That’s why you have nothing to risk right now but if you find my content makes sense and you actually implement and see results then you will receive lifetime access and I’m sure, this is what will happen, my program will become your most powerful marketing weapon. You are going to love it.
So go ahead and click the “Buy Now” button right now and let’s increase your marketing influence almost instantly!
I’d like to thank you for reading, I’m waiting for you inside the program.
My name is Vladimir Raykov and remember - stay purposeful!
Long Promo Video (Skip If You Are Already Enrolled)
How To Get The Most Out Of This Program
Please, Introduce Yourself
The Connection Between Psychology And Marketing
Top 3 Mindsets That Will Help You Succeed
Join Our FB Community (500+ People)
A Note From The Author (Don't Skip!)
The Psychology Of Digital Information Product Creation
Why Do Businesses Need Info Products?
The Name Of Your Program
Quality Content - Your Competitive Advantage
The APE Model Revealed - Teach For Behavioral Change
Communication Mastery - 4 Learning Styles
Increase The Value Of Your Ideas Instantly By A Factor Of 10
General Recap - The Psychology Of Digital Information Product Creation
Quiz: The Psychology Of Digital Information Product Creation
Action Steps - The Psychology Of Digital Information Product Creation
The Psychology Of Pricing
Pricing Overview - How To Price Correctly
How To Make A $500 Product Look Like A Real Bargain
How To Make A $500 Product Look Like A Real Bargain - Part 2
Top Pricing Tactics - Part 1
Top Pricing Tactics - Part 2
Top Pricing Tactics - Part 3
How To Do Discounts - The Right Way
General Recap - The Psychology Of Pricing
The Psychology Of Pricing
Action Steps - The Psychology Of Pricing
The Psychology Of Conversion
Conversion 101 And Why It Matters
Three Brains, One Decision Maker
Customer Behavior - Pain & Pleasure
The Power Of Anticipation (Launch Secret)
The Urgency Principle
Decision Fatigue - Stop Decreasing Your Conversions
Not All Bonuses Are Created Equal
Social Proof - "This must be the right thing to do..."
Attack The EMOTIONS Of Your Prospects
General Recap - The Psychology Of Conversion
The Psychology Of Conversion
Action Steps - The Psychology Of Conversion
The Psychology Of Your Marketing Funnel
What Is A Marketing Funnel? Hint: Your Sales Engine
Who Are You Serving ? (The #1 Question To Ask!)
Who Are You Serving ? (Demographics & Psychographics)
What Is A High-Converting Squeeze Page (6 Elements)?
High-Converting Squeeze Page (From $0 To Over $1,000,000 in 24 Months)
High-Converting Squeeze Page (Your First 1K)
Lead Magnets - Don't Create Any Lead Magnets Before You Watch This!
The Tools For Creating Your Lead Magnet
Marketing Funnel #1 (Use For Selling Products Under $100)
Marketing Funnel #2 (Use For Selling Products From $397 to $2997)
Marketing Funnel #3: Continuity (Work In Progress)
Email #1 - Welcome & Lead Magnet Delivery
Email #2 - Value-Based Email
Email #3 - Value-Based Email
Email #4 - Value-Based Email
Email #5 - Building Value Before Asking For A Sale
Email #6 - Building Value Before Asking For A Sale
Email #7 - Authority Play
Email #8 - Enrollment Is Opened! Day 1
Email #9 - "Please Be Patient With Me!" Day 1
Email #10 - Enrollment Is Opened! Day 2
Email #11 - Enrollment Is Opened! Day 3
Email #12 - Enrollment Is Opened! Day 4 (Urgency)
Email #13 - Enrollment Is Opened! Day 5 (12 Hours Left)
Email #14 - Enrollment Is Opened! Day 5 (4 Hours Left)
Example Value-Based Video #1
Example Value-Based Video #2
Example Value-Based Video #3
Marketing Automation - The Email Service Provider I Use And Why
The First Email Of Your Sequence
What Should You Write In These Value-Based Emails?
The Secret Formula Behind Videos That Sell (12 Steps)
Copywriting Framework For High-End Products
Example Sales Video #1 (Main Offer) | (Educational Purpose Only)
Example Sales Video #2 (Low-Dollar Offer) | (Educational Purpose Only)
FAQ - Objection Killing Device
Quality Assurance: The Importance Of Testing (Don't Skip)!
General Recap - The Psychology Of Your Marketing Funnel
The Psychology Of Your Marketing Funnel
Action Steps - The Psychology Of Your Marketing Funnel
The Psychology Of Great Customer Service
Great Customer Service - Your Winning Strategy
Speed Matters (1046 Customers Surveyed - Top 2 Key Findings)
What Your Competitor Doesn't Do (But You Will)!
Implement An Onboarding Sequence
Steal My Onboarding Sequence
General Recap - The Psychology Of Great Customer Service
The Psychology Of Great Customer Service
Take Action - The Psychology Of Great Customer Service
Marketing Psychology Webinar Highlights - Funnels, Offers, And Traffic
How Do We Choose A Marketing Funnel?
Introducing "The Same Day" Funnel Plus The Top 3 Elements Of Effective OTOs
Introducing "The Recurring Revenue Funnel"
Introducing "The High-Ticket Funnel"
My Favorite Copywriting Definition Plus One SIMPLE Rule
The Value Hammer Technique - The Secret To Irresistible Offers
The Value Hammer Technique - 3 Examples
The #1 Free Traffic Source For Getting High-Paying Clients (DON'T SKIP!)
Copywriting & Marketing Books Recommended By Vladimir Raykov
It's Time To Build Some High-Performing Funnels! (New Lectures On The Way!)
Introduction To The Section And What To Expect
How To Build A Two-Step Funnel And Connect Your Email Service Provider
How To Integrate Mailchimp To ThriveThemes Via API (Merketers Friendly)
How To Optimize & Test Your Funnel Pages For Mobile Responsiveness
Explica en detalle como la psicologia del marketing y como hacer que tu producto sea competitivo en el mercado.
The instructor spent at least 4 hours which is almost 40% of the course duration to market himself, his other products and doing affiliate marketing in such an unbelievable way which I have never seen before, the instructor must take in his considerations that we highly value our investment in time and efforts.
Vladimir is a wonderful speaker and knows how to really implement the concept of "talking directly to the individual." His course is laid out in a way that actually does accommodate my learning style, which I was afraid wouldn't be the case, before registering. Thanks to the lecturer for a lovely, educational, well-structured course, with information that I will be able to use, for life!
The Marketing Funnel Section could be more made more generalized for all marketers instead of just focusing on online instructor as an example in a specific way.
No this marketing funnel section is totally based on online teaching or business rather than it should be more general in terms of traditional marketing that will also help students to learn the basics of marketing funnel .
I began this course to help supplement my knowledge of marketing and of psychology to prepare for a college course I will be teaching, but it contained so much useful information for my personal life as well. Vladimir is a fantastic instructor who explains the information in a very digestible way. I would highly recommend this course as well as any of his other courses to anyone interested in this topic area.
Very useful course ! if you guys are selling any kind of products online this course is made for you ! it covers a lot of details Im satisfied! :)
This is one of the best courses I have ever enrolled in. There is so much valuable information in one course. And the most beautiful thing is Vladimir's teaching. He explains everything step by step and most importantly in an easy way.
This content is geared more toward online selling. Was expecting more material on marketing psychology in general. And more examples from other industries rather than just online selling. Vlad great stuff but you should rename your course Marketing Psychology for online sellers. Will still persevere to glean cross cutting marketing elements that can be implemented anywhere.
Yes. You are great in communication, sincere and you care for the student. Your voice is clear, the audio quality is great and you are precise. No padding, no wastage of time. Thanks.
I think you need to explain to be people and perhaps not, but because you talk with an accent doesn't mean you "think" in an accent. I am a smart woman and no not a single word of korean, does that negate my intellect, due to the fact I don't speak Korean. I speak spanish horribly, but again, doesn't dismiss my intelligence. I would use the example as a marketing strategy how to overcome bias, I think personally would be perfect!
Yes, I have been away from the Business Market for awhile so I appreciate this overview and I like the philosophy of the lecture material.
Lots of unnecessary talks and hardly any takeaways to implement on business or personal growth. May work for young students but definitely not for professionals. I started late with this course and now I can't even ask for refund as it's been over 30 days.
Good information that is easy to follow and useful. Thank you for covering the material so thoroughly with engagement. Far exceeds what I expected.
Information is qualitative, up to date and useful. In addition, it is presented in clear manner. However, there could be more emphasis on connection between theoretical ideas. Up to this point it seems to be a good course for beginners.