Udemy

Platform

English

Language

Marketing Fundamentals

Category

Marketing Psychology from the inside-Out

SUPERPOWER your personal and business brands, both online and offline

4.60 (14 reviews)

Students

8.5 hours

Content

Mar 2021

Last Update
Regular Price

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What you will learn

Learn 32 marketing psychology concepts which will enable you to motivate, persuade and influence people to do what you want

Learn both OFFLINE and ONLINE - and which marketing psychology concepts work best for YOUR personal and business brands

Apply the marketing psychology concepts to make your PERSONAL and BUSINESS brand instantly more likeable and engaging

Learn which marketing psychology concept works best at each stage of the customer journey

Learn which colours and words best tap into the unconscious mind to trigger desired behaviour

Learn powerful coaching questions and techniques to motivate, inspire and persuade, OFFLINE and ONLINE

Opportunities to improve existing and create new marketing documents and plans which provide a robust and effective plan going forward

Boost rapport and create best first impressions OFFLINE & ONLINE e.g. networking events, sales meetings through to social media marketing


Description

Welcome to Marketing Psychology from the Inside Out:
The course to superpower your personal and business brand persuasion ONLINE and OFFLINE.

Please answer these ten easy questions:

  1. Are you a Small Business Owner, Freelancer, Entrepreneur or other Professional (BOFEP)?

  2. Would you like to motivate, inspire and persuade people into taking YOUR desired action e.g. increase sales?

  3. Would you like to be more irresistible and influential ONLINE and OFFLINE?

  4. Do you wish you could SUPERPOWER your powers of persuasion both ONLINE and OFFLINE?

  5. Do you wish you could motivate people to be as excited as you about your vision and ideas?

  6. Do you wish you could negotiate better deals?

  7. Do you wish you could increase your social media engagement?

  8. Do you ever wonder how some people just 'have it' on the business-networking floor?

  9. Do you wish you could improve your impact in meetings?

  10. Do you wish that people always said YES?

If you can answer YES to at least five of these questions, then this course is designed for you, and it is my mission that by the end of this course, that people will always say YES to you.

By the end of this course, you will learn 32 marketing psychology concepts and be able to apply them to you and your business. I take marketing psychology concepts one step further by applying them from the inside out: to your personal brand, your business brand, your customers and leads. Everything flows from your personal brand and the decisions you make are from your unconscious with is 95% of your mind. We need to tap into your mind first to be more successful when tapping into the minds of others.

Why should you do this course? It's called inside out because our personal brand is as important as our business brand when attracting new customers. If we say one thing and our business says something different, we will come across as fake. It will give you more confidence in building relationships. I teach marketing psychology to help you become irresistible!

Once you have enrolled on this course, you will be able to download SUPERPOWER questions to tap into your customers and leads. You will have instructions to explain how to get the most out of your SUPERPOWER session!

There are lots of lectures in this course. Free to skip through and complete the courses which are of most interest to you. If you are new to Udemy, keep the same link, email address handy which you can use to log in anytime, and you will land on the place you previously left.

Throughout this thought-based course, I give equal priority to offline and online marketing because offline is as important as online. This course has been written during the Covid-19 pandemic, and therefore it will give you a huge competitive advantage as we navigate through  and beyond these difficult times.

I've been teaching for The Chartered Institute of Marketing L3 and L4 for several years and have received commendations for teaching and results achieved by students. I've also been delivering training workshops for as long as I can remember, and I have listed a few testimonials at the end of this intro.

I'm qualified to Postgraduate (Masters) Level 7 in both Marketing and Executive Coaching/Mentoring. I'm a Fellow of the Chartered Institute of Marketing and a Fellow of the Institute of Leadership and Management. This means that everything you are learning is the latest, essential information for marketing and managing your business. I've been running my own marketing business for 20 years working with businesses like Suzuki GB Plc, Stagecoach Bus Group Plc, McLaren Automotive, Mind charity and lots of small businesses and consultancies too. Before setting up in business, I worked with lots of consultancies. I decided to take my 30 years of marketing experience and share it with the world on Udemy.

The course is crammed with resources, case studies, templates and extra reading – from the world's leading businesses through to a few of my own personal stories to demonstrate how the marketing psychology techniques work. I have also created a private Facebook Group for students to swap stories and progress. I will be sharing further examples and templates on this group so everyone can continue growing.

During this course, the word 'customer' is an umbrella term for anyone you currently have a relationship with. These include real customers, business partners, your boss, employees and other stakeholders – anyone you want to motivate, inspire and persuade to take YOUR desired action.

When I refer to the word 'lead' throughout the course, this includes anyone you don't currently have a relationship with. You want to motivate, inspire and persuade them to become customers, so these can be businesses you don't have a relationship with and are at the top of your marketing funnel. Leads can also be people you meet in networking and would like to be part of your team.

Finally, each concept has an assignment for you to apply your learning to your business, which will transform insights to wisdom. What more can I say? I hope your journey makes you as excited as me about this fascinating topic. I am confident that you will notice huge differences in your personal and professional life. Enjoy!

Teaching testimonials:

  • Digital marketing workshop design, workshop facilitation and training

    "Thank you for designing and delivering four social media workshops (intermediate level) held at the Chichester Novium Museum as part of our Independent Retailers Development Programme on behalf of Chichester District Council. It's been a huge success. We were impressed by your professionalism and knowledge. We have a wide range of businesses with differing needs on the programme which you managed to encompass in your training and adapt delivery to suit. It's been a pleasure working with you, and we hop to do so again in the future."
    Sally Pepper and Jason Hayward, IBD Group


  • Associate lecturer

    "Congratulations! The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent performance of its students during the July 2018 assessment session: Digital Marketing - The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Digital Marketing Module of the Certificate in Professional Marketing."
    Maggie Jones, Associate Director of Qualifications and Partnerships


Screenshots

Marketing Psychology from the inside-Out
Marketing Psychology from the inside-Out
Marketing Psychology from the inside-Out
Marketing Psychology from the inside-Out

Content

Introduction and Welcome to the course

Introduction

Quick wins - Motivation and Super Sensory Marketing

Course outline

Super Sensory Marketing: Smells & Sounds

Super Sensory Marketing: Visual & Taste

Super Sensory Marketing: Touch

Motivation Part 1 (Motivation parts 2 and 3 later in the course)

History and Ethics

History and Ethics

Create an Ideal Customer Profile (ICP)

Introduction to Marketing Tools

Create an Ideal Customer Profile using Marketing Psychology - Introduction

Create an Ideal Customer Profile using Marketing Psychology - Part 2

Create an Ideal Customer Profile using Marketing Psychology - Part 3

Create a Customer Journey

The Customer Journey - Introduction

The Customer Journey - Part 2

Create a Marketing Funnel for your Business

The Marketing Funnel

STEEPLE - Learn how external events affect psychology of your customers

STEEPLE Part 1 - Learn how external events affect psychology of your customers

STEEPLE Part 2 - Learn how external events affect psychology of your customers

STEEPLE Part 3 - Learn how external events affect psychology of your customers

Freud – Conscious, Unconscious, Id, Ego and SuperEgo

Freud – Conscious, Unconscious, Id, Ego and SuperEgo

Jung and Archetypes

Jung & Archetypes Part 1

Jung & Archetypes Part 2

Jung & Archetypes Part 3

Cialdini's six marketing psychology concepts

Intro to Cialdini's marketing psychology concepts

Reciprocation

Scarcity

Authority

Consistency

Consensus

Friendship and liking

Aldler

Alder – Gain deeper insights and strengthen relationships and trust

Decoy Marketing

Decoy Marketing - How to package your products and services to increase sales

The Magic of Metaphors

The Magic of Metaphors - Part 1

The Magic of Metaphors - Part 2

Group Think

Group Think

Test your understanding of Group Think

NLP Part 1: Neuro Linguistic Programming

NLP Part 1: Neuro Linguistic Programming

NLP Part 2: Neuro Linguistic Programming

Transactional Analysis: The games people play to feel OK

Transactional Analysis: Ego States

TA - life positions

Transactional Analysis (TA): Strokes

Transactional Analysi (TA): Drivers

Transactional Analysis (TA): Karpman's Drama Triangle

Motivation: Parts 2 and 3

Motivation Part 2

Motivation Part 3

Baader Meinhof

Baader Meinhof

Fear of Missing Out (FOMO)

Fear of Missing Out (FOMO)

The Diderot Effect

The Diderot Effect – Creating and addition to good feelings

Priming: How make our customers and leads take action

Priming: How make our customers and leads take action

Colour Psychology

Colour Psychology: Learn the best colours to trigger desired behaviour

Colour Psychology Part 2: Learn the best colours to trigger desired behaviour

Colour Psychology Part 3: Learn the best colours to trigger desired behaviour

Cognitive Dissonance

Cognitive Dissonance

Confirmation Bias: How beliefs can be dangerous for our brand, customers & leads

Confirmation Bias Part 1

Confirmation Bias Part 2

Correlation does not imply causation

Correlation does not imply causation

Neuro-marketing: Bridging the gap between what people say and do

Neuro-marketing: Bridging the gap between what people say and do

Instant Gratification - Help your customers get their quick fix

Instant Gratification

Superpower Psyche: Maximise your powers of motivation, inspiration & persuasion

Superpower Psyche: Maximise your powers of motivation, inspiration & persuasion

Superpower Psyche Part 2

Checklist: Putting it all into place

Checklist: Putting all your learning into place


Reviews

C
Caroline21 April 2021

I love this course. It's amazing! Beautifully presented and well set out. Clear objectives set at each section and summarised. I'm only part way through though. I particularly liked the bit about archetypes and also decoy marketing.  I also like the flow of it. It's progressive and you revert back to things already discussed and link it all together. The decoy bit gave fascinating insight on how people's minds work and what influences them. Your happy chirpy presentation style keeps motivation going. Because you're interested and passionate that invokes the same feeling.

O
Oliver8 March 2021

I really enjoyed this course because it is interactive and the assignments help apply the knowledge to my consultancy business from the start. I expected to learn technical know-how for social media etc and was pleasantly surprised at how my face-to-face conversations improved, at work and personally. Vicky makes the course really interesting and I was excited to keep going and finish the course. I have noticed that my powers of persuasion have increased and my teammates do more for me just by adapting my language. I feel much more confident and networking opportunities are now enjoyable. In my opinion, this is the closest you will find to mind-reading! At lot of it is obvious when you know how! I totally recommend this course to others – thank you Vicky!

C
Christine7 February 2021

Just a few sessions in and I am already thinking in a different way about the environment around me from a work perspective, although I don't have cause to use smells and sounds in my work, I will certainly be looking at how those businesses I come into contact with use them and note how I might be affected.

J
John5 February 2021

The course is excellent. It is thought provoking, informative and an essential tool to all professionals looking to both expand and retain their client base. I was certainly impressed and will certainly put into practice what I have learnt. Thoroughly recommended.

M
Mirthe26 January 2021

The further I get with this course, the more I recognize. There are also new topics that I find very interesting. Definitely a course to recommend if you love marketing and the thought behind it.

H
Hector22 January 2021

This course is one of the best I took. I had zero knowledge of this topic and now I do have a better understanding. Vicky is an amazing teacher and she did a terrific job creating this course. All the lessons are crystal clear, well done professionally, and full of great resources/files. This is also, one of the few courses with the English captions spot on and very accurate. Vicky has a very strong knowledge on this course and give you all the necessary tools to accomplish your goals and more. The course starts easy and gradually the level will increase. I felt like this could be a 3 different parts course :-). There is a lot of good information. I will have to take this course a few more times to really reach a hundred percent. Thank You Vicky! I was able to find my Superpowers and applied it to different areas of my work and my daily life! Namaste A+++++!!!!!!


3377366

Udemy ID

7/29/2020

Course created date

3/12/2021

Course Indexed date
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