Marketing Psychology With Neuromarketing

Marketing psychology - use Neuromarketing and customer emotions to craft better marketing messaging

4.58 (108 reviews)
Udemy
platform
English
language
Strategy
category
instructor
Marketing Psychology With Neuromarketing
5,334
students
1.5 hours
content
Oct 2023
last update
$64.99
regular price

What you will learn

Psychological principles that are at play at different moments when you promote your business

Psychology of negotiation

Psychology in sales

Psychology of social proof and other common tactics

Emotional Intelligence in marketing and sales

Common logical fallacies present during marketing

Why take this course?

Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.

In this course, you'll learn:


  • Marketing psychology in negotiation.

  • Marketing psychology in converting a potential customer into a completed sale.

  • Common logical fallacies people fall into during the marketing and buying process.

  • Emotional Intelligence involved in marketing and negotiation.

  • Pricing psychology.

IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDING

You can't take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers.

And you can only know what would appeal to your potential customers after you understand marketing psychology.

HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERY

Buying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.

CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICS

You can't just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you'll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.

WHAT IS NEUROMARKETING

Neuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers' emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.

Invest in your future! Enroll today!

Screenshots

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Reviews

Fredrik
February 13, 2022
Skip this one! The content does not deliver what the title is promising! This course is a shallow representation of what the concepts in reality are. Some videos have poor audio quality!

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Related Topics

3511696
udemy ID
9/19/2020
course created date
1/13/2022
course indexed date
Angelcrc Seven
course submited by