Udemy

Platform

English

Language

Marketing Fundamentals

Category

Marketing Psychology and Consumer Behavior

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket the rate of sales and conversions.

4.46 (54 reviews)

Students

1 hour

Content

Mar 2021

Last Update
Regular Price

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What you will learn

Get a firm grasp of psychological principles that drive purchase decisions.

Learn how to develop effective and highly profitable marketing strategies.

An identical offer made in a different way, following behavioural psychology principles, can bring you multiplied returns.

Easy and straight-forward learning process.

Bonus content: Money making terms.

Learn a plethora of psychologically-based observations to employ.

Many examples to choose from.

Identify patterns in consumer behaviour.

Understand how consumers make purchase decisions.

Be able to adjust your marketing strategy to get the best results and avoid mistakes.

Get the tools to develop your own creative marketing strategies.

The more you understand human psychology the more creative and effective strategies they will be able to develop.


Description

A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.


There are many psychologically-based observations about consumer behaviour that are commonly used in marketing. Some people know them by instinct, others learn them by experience.


This course will help you get a firm grasp of them and teach you how to use them to your advantage.

By the end of this course, you'll be able to:

Identify patterns in consumer behaviour.

• Understand how they affect purchase decisions.

• And adjust your marketing strategy accordingly, to get the best results and avoid mistakes.


The psychological principle you will learn can be applied to your:

• Content

• Pricing

• And sales strategy.


Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. The more you understand consumer psychology the more creative and effective strategies they will be able to develop.


In this course we will learn the best methods to increase sales. These things are very important. An identical offer made in a different way may bring multiplied returns.


Marketing psychology isn’t just a nice thing to know, it is essential, if you want to develop effective and highly profitable marketing strategies.


Enrol now to get started!





Screenshots

Marketing Psychology and Consumer Behavior
Marketing Psychology and Consumer Behavior
Marketing Psychology and Consumer Behavior
Marketing Psychology and Consumer Behavior

Content

Cognitive biases

Reciprocity

Priming

Scarcity

Loss aversion

Social Proof

Decision Fatigue

Confirmation Bias

Cognitive Fluency

Pricing

Effects of price

Decoy Effect

Anchoring Effect

Bonus: Good Terms

Free

Novelty

Conclusion

Conclusion


Reviews

H
Hakeem24 May 2021

This is an excellent course. The instructor provided a very good overview of the topic and was engaging throughout.

A
Akshay2 May 2021

It was good but it was mostly things I already learned through my work experience and books I read (especially those referenced - Thinking Fast and Slow and Predictably Irrational). This would be a good course for someone new to marketing and behavioural psychology.

A
Annapoorani28 April 2021

very interesting topic to study and learn about. the course explains all topics and phenomenons well, with practical examples also making it interactive.

J
Jameel15 April 2021

it was helpful to get the overview and see how it applies to my current work. i already have interesting ideas to reposition our brand to sell it better to our consumers

L
Ljupcho15 April 2021

The course is quick and precise, however the lack of resources (there aren't any) is why I scored it 3.5 if some additional resources are added (literature, summaries of the lectures etc.) the course will be a strait 5.

M
Mara16 January 2021

Although information is interesting, but it's just introduction to basic stuff. Not even basics. Too little and too expensive for its price even discounted.


3521464

Udemy ID

9/23/2020

Course created date

10/6/2020

Course Indexed date
Angelcrc Seven
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