Marketing Psychology and Consumer Behavior

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket your rate of sales and conversions.

4.51 (574 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
2,184
students
2.5 hours
content
Mar 2024
last update
$64.99
regular price

What you will learn

Get a firm grasp of psychological principles that drive purchase decisions.

Learn how to develop effective and highly profitable marketing strategies.

Easy and straight-forward learning process.

Learn a plethora of psychologically-based observations to employ.

Understand how consumers make purchase decisions.

Identify patterns in consumer behaviour.

Many examples to choose from.

Discover the role of perception and attitude in consumer behavior and how we can guide it.

Get the tools to develop your own creative marketing strategies.

Bonus content: Money making terms.

Description

A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.


There are many psychologically-based observations about consumer behaviour that are commonly used in marketing. Some people know them by instinct, others learn them by experience.


This course will help you get a firm grasp of them and teach you how to use them to your advantage.

By the end of this course, you'll be able to:

Identify patterns in consumer behaviour.

• Understand how they affect purchase decisions.

• And adjust your marketing strategy accordingly, to get the best results and avoid mistakes.


The psychological principle you will learn can be applied to your:

• Content

• Pricing

• And sales strategy.


Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. The more you understand consumer psychology the more creative and effective strategies they will be able to develop.


In this course we will learn the best methods to increase sales. These things are very important. An identical offer made in a different way may bring multiplied returns.


Marketing psychology isn’t just a nice thing to know, it is essential, if you want to develop effective and highly profitable marketing strategies.


Enrol now to get started!




Content

Cognitive biases

Reciprocity
Priming
Scarcity
Loss aversion
Social Proof
Decision Fatigue
Confirmation Bias
Cognitive Fluency

Pricing

Effects of price
Decoy Effect
Anchoring Effect

Bonus: Good Terms

Free
Novelty

Conclusion

Conclusion

Screenshots

Marketing Psychology and Consumer Behavior - Screenshot_01Marketing Psychology and Consumer Behavior - Screenshot_02Marketing Psychology and Consumer Behavior - Screenshot_03Marketing Psychology and Consumer Behavior - Screenshot_04

Reviews

Rohan
October 24, 2023
It is an absolutely fantastic course, Just in the duration of 60 minutes I was able to learn soo many Psychology concepts which can be used in almost anything.
Temcke
October 3, 2023
Although valuable, It felt like a YouTube video that I could have Googled with out going through Udemy. Still not sure how to effectively apply what I have learned. I find the quizzez valuable.
Devansh
July 8, 2023
Excellent learning and providing information in a simplified and also contains amazing content in form of graphics
Pedro
June 7, 2023
Very clear and well presented course. Everything is crisp clear, from the presentation, to the voice/speech used.
Milena
February 1, 2023
Concise, short but very informative. Apart from explaining some of customers behaviours the author also gives multiple hints (general or more explicit) and examples of how one could use that to promote their products better.
Gadisya
February 21, 2022
The materials are easy to digest and to-the-point. Can't wait to apply these new marketing strategies on my business!
Imran
January 8, 2022
Would’ve loved a more in depth explanation on how each principle can be used. Perhaps with real life examples.
Daniel
September 18, 2021
The course provides simple and easy explanations, but would be better if plenty of real life examples were provided to really bed down understanding of the theories and principles.
Mlungisi
September 5, 2021
I was of the perception that the tutorials are much longer and provide more depth. still a great program for what I got it for.
Soundra
July 1, 2021
Had a good learning experience. Examples were quite relevant in explaining the concepts. Would have added more value if assessment like quiz added.
Hakeem
May 24, 2021
This is an excellent course. The instructor provided a very good overview of the topic and was engaging throughout.
Akshay
May 2, 2021
It was good but it was mostly things I already learned through my work experience and books I read (especially those referenced - Thinking Fast and Slow and Predictably Irrational). This would be a good course for someone new to marketing and behavioural psychology.
Annapoorani
April 28, 2021
very interesting topic to study and learn about. the course explains all topics and phenomenons well, with practical examples also making it interactive.
Jameel
April 15, 2021
it was helpful to get the overview and see how it applies to my current work. i already have interesting ideas to reposition our brand to sell it better to our consumers
Ljupcho
April 15, 2021
The course is quick and precise, however the lack of resources (there aren't any) is why I scored it 3.5 if some additional resources are added (literature, summaries of the lectures etc.) the course will be a strait 5.

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3521464
udemy ID
9/23/2020
course created date
10/6/2020
course indexed date
Angelcrc Seven
course submited by