Marketing on Instagram

Instagram Marketing: Instagram Essentials and Content Creation was recently launched and it is one the most recent courses in this list. This is an introductory course in Instagram marketing which makes good use of visuals and introduces us to networking with other Instagram users. It is a great start for beginners with the platform on how to understand its features and develop your marketing strategy. By the end of the course, you will have a general knowledge of the platform.

What You’ll Learn

Some topics covered in this course: Benefits of Instagram, Understanding the Algorithms, Algorithm Template, Situational Action Plan, Create Great Content, Insta-grids, Instagram Videos, Tools of Trade, Building your Connections, Sparking an Emotional Reaction, and much more.

How You’ll Learn

This course is divided into two weeks. In week one, there are 3 modules consisting of videos, discussions, articles, and activities. In week two, there is one module and one final quiz. The course is well developed and challenging enough to keep you engaged throughout the process. Participation in the discussion is optional, but it’s recommended that you take part in that to enhance your learning experience.

Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work.

Chances are that your school already has an Instagram account.

This is a great visual platform that you can use to show off the aesthetic beauty of your campus’ architecture or landscape as well as the vibrant colors of campus life.

And if you just look at the numbers, being on Instagram is a no-brainer.

Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.

60% of adults online use Instagram, including 35% of adults in the U.S.

There are 25 million business profiles on Instagram.

80% of Instagram users follow at least one business, and 72% of users say they’ve purchased a product they’ve seen on the platform.

Instagram marketing also provides some creative ways for students to get involved with promoting your educational institution.

It even has robust ways to leverage video content via Instagram Reels and IGTV.