Title
Marketing Fundamentals In Practice
Relationship marketing, extended marketing mix, New product development process, corporate resources, segmentation etc.

What you will learn
Learn details about the objective of every organisation
Understand the five corporate resources and how to use it.
Enable students to know the extended marketing mix and how to use it to their advantage.
Learn and apply the product life cycle stages that any product goes through.
Learn and appreciate the development of a new product stages.
Learn the product and service adoption process.
Learn the effective and efficient use of segmentation, targeting and positioning.
Understand the characteristics of relationship marketing and its application to business.
Why take this course?
Course Title: Marketing Fundamentals In Practice
Course Headline: Master the Core with Marketing Fundamentals In Practice – Unlock the Secrets of Successful Marketing Strategies! 🚀
Course Description:
Are you ready to transform your understanding of marketing and elevate your business to new heights? With our "Marketing Fundamentals In Practice" course, you'll dive deep into the world of marketing, where theory meets practical application. This comprehensive online course, led by industry expert Eric Yeboah, is designed to empower you with the knowledge and skills necessary to strategically align your organization's objectives with efficient use of corporate resources – a cornerstone for sustainable growth and competitive advantage.
Why Enroll in Marketing Fundamentals In Practice? 🎓✨
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Understand Core Concepts: Gain a solid foundation in marketing principles that will serve as the bedrock for your business strategies.
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Strategic Resource Utilization: Learn how to leverage corporate resources effectively, ensuring every dollar spent drives value and growth.
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The Extended Marketing Mix Mastery: Discover the power of the 4Ps (Product, Price, Place, Promotion) and explore the additional variables that make up the 7Ps (People, Process), which are crucial for modern marketing success.
Course Highlights:
🔹 Relationship Marketing: Forge strong customer relationships that lead to loyalty and advocacy – the lifeblood of any successful business.
🔹 New Product Development: Learn the step-by-step process for new product development, from ideation to market launch, ensuring products meet customer needs and drive revenue.
🔹 Segmentation, Targeting, Positioning (STP): Understand how to effectively segment your market, target your ideal customers, and position your products or services for optimal impact.
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Real-World Applications: Engage with real-world case studies that showcase successful marketing campaigns and strategies.
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Interactive Learning: Participate in discussions, complete quizzes, and apply concepts through practical exercises to solidify your understanding of key marketing principles.
What You Will Learn:
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Marketing Strategy Development: Craft marketing plans that are aligned with organizational goals and resonate with your target audience.
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Customer Insights and Feedback: Utilize market research techniques to gain insights into customer preferences and behaviors, ensuring your offerings remain relevant and competitive.
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Brand Management: Build a strong brand identity that differentiates you from competitors and resonates with your target market.
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Analytics and Measurement: Learn how to measure the effectiveness of marketing campaigns and make data-driven decisions for future strategies.
Join a Community of Marketing Professionals! 🌟
Embark on a journey with fellow learners, all committed to mastering marketing fundamentals. Share insights, ask questions, and grow together in a collaborative online community.
Your Instructor: Eric Yeboah is a seasoned marketer with years of experience in the field. His expertise spans across various sectors, and he brings a wealth of knowledge that will guide you through every module of this course.
Don't miss this opportunity to transform your approach to marketing and drive your business forward. Enroll now and unlock a world of marketing opportunities with "Marketing Fundamentals In Practice"! 📚💡
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