Strategic Product Marketing: Guide Your Business To Success

Mastering Product-Centric Marketing Strategies for Enhanced Brand Awareness, Traffic, and Conversions

4.85 (17 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
31
students
4.5 hours
content
Jul 2023
last update
$59.99
regular price

What you will learn

Understand The Value And Learn The Fundamentals Of Marketing.

Explore B2C and B2B Varieties

Learn SWOT and PESTLE Analysis

Differentiate Marketing from Selling

Understanding Consumers Needs, Wants And Demands

Explore Diverse Marketing Strategies With Relevant Case Studies

Navigate the Marketing Funnel and 4Ps Of Marketing

Grasp Product Understanding and Promotion Strategies

Comprehend Naming, Branding, and Presentation

Understand Pricing, Different Strategies, and Competition Analysis

Explore Demand, Supply, and Pricing Dynamics

Dive into Product Distribution and Sales Locations

Learn Varied Product Promotion Strategies

Grasp Service Marketing and Key Elements like People and Process

Differentiate Service Marketing from Product Marketing

Construct Your Personalized Marketing Strategy

Familiarize Yourself with Terms like COCA and CLV

Description

Embark on a transformative journey with Aaishwarya Chandra in this dynamic course on Marketing Fundamentals. The course is meticulously designed in 10 comprehensive sections to provide a profound understanding of crucial marketing concepts and theories, positioning you and your business ahead of the competition. Let’s delve into the curriculum:


PART 1: Introduction

Begin your journey with an exploration of the fundamentals of marketing, touching on various forms such as B2B, B2C, and understanding the importance of marketing for a business.


PART 2: Marketing Research

Move on to industry analysis, a crucial aspect of learning from others in the market. Explore various stages of market research, including understanding the market, customer insights, budgeting, and delve into vital analyses like SWOT and PESTLE.


PART 3: Marketing Essentials

Dive into the distinction between marketing and selling, unraveling consumer needs, wants, and demands. Explore "Maslow’s Hierarchy," understanding emotional and financial triggers for purchases. Learn consumer behavior, buying motives, and marketing models like STP.


PART 4: Core Marketing Principles

Explore the marketing funnel, converting casual visitors to paying customers. Evaluate company performance with Key Performance Indicators (KPIs) and delve into the 4Ps of product marketing with dedicated sections for each element.


PART 5: Product

Before diving into strategies, focus on the product itself. Explore topics such as Product Life Cycle, Product Mix strategy, and detailed discussions on product naming, branding, and positioning.


PART 6: Price

Answer the buzzed question about the difference between price and cost. Delve into competition analysis, different pricing strategies, and finding the right balance to attract customers while ensuring profitability.


PART 7: Place

Explore the importance of choosing the right place for selling and promoting products, whether online or offline. Understand product distribution and distribution channels to reach potential clients effectively.


PART 8: Promotion

Uncover the nuances of promoting your product, exploring different types of promotion and elements of the promotion mix. Don’t miss insights into the AIDA model for effective strategy.


PART 9: Service Marketing (+3P)

Introduce yourself to service marketing, understanding the differences from product marketing. Explore the additional 3Ps of marketing – People, Process, and Physical Evidence – completing your grasp on the 7Ps of marketing.


PART 10: Developing A Marketing Strategy

Conclude your journey by developing your marketing strategy. Learn to create a marketing mix, set a budget efficiently with concepts like COCA and CLV, and engage with case studies, sample papers, assignments, and quizzes to measure progress and understanding.


Why wait? Enroll now and start shaping your marketing perspective for success in the competitive business landscape!

Content

Introduction

Welcome And Course Navigation
What Is Marketing Fundamentals?
Various Forms Of Marketing
Why Is Marketing Important For Businesses?
How NIKE Won With A Brilliant Marketing Strategy?

Marketing Research

Section Start
Industry Analysis
Various Stages Of Market Research
SWOT Analysis
PESTLE Analysis

Marketing Essentials

Section Start
Marketing Vs Selling
Consumer Needs, Wants & Demands
Maslow Need Hierarchy Theory
What Is Consumer Behavior And Why Is It Important For Marketers?
Buying Motives
Creating An Ideal Consumer Persona Based On The Data
What Is STP In Marketing?
What Is Market Segmentation?
Selecting The Target Customer Group
Positioning And Its Strategies
Concept Of Differentiation In Marketing

Core Marketing Principles

Section Start
What Is A Marketing Funnel?
What Are Key Performance Indicators Or KPI?
4Ps Of Product Marketing

Product

Section Start
What Is A Product?
Product Life Cycle
Product Mix And Strategy
Product Naming
Product Branding
Product Positioning

Price

Section Start
What Is Price? Price Vs Cost
Competition Analysis
Pricing Strategies
Demand Supply Concept Essential For Pricing

Place

Section Start
Managing Product Distribution
Distribution Channel
Place Of Selling The Offerings

Promotion

Section Start
Promotion And Communication
Elements Of Promotion Mix
AIDA Model

Service Marketing

Section Start
Introduction To Service Marketing
How Is Service Marketing Different From Product Marketing?
Elements Of Service Marketing (4+3 P): People, Process, Physical Evidences

Developing A Marketing Strategy

Section Start
Creating Your Marketing Mix
Marketing Budget And How To Set One
COCA Or Cost Of Customer Acquisition
CLV Or Customer Lifetime Value

Conclusion To The Course

IKEA Case Study _ Time Is Money
Final Course Quiz
Conclusion

Screenshots

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Reviews

Utkarsh
September 9, 2023
This is one of the best course instructors and the course contain alot of valuable resources that, actually help me as aspiring Marketer to broaden my knowledge. Thanks I highly recommend this course for those aspiring to be marketer
Jasmin
August 25, 2023
The team's sincere efforts to strike a balance between keeping the content comprehensive and crisp at once has definitely made this course a trailblazer in the realm of the competitive world. for me, this course has really proven to be a comprehensive, reliable and satisfactory source of clearing all my marketing fundamentals at one place. it is a primer for aspirants like me who wish to improve the quality of their business engagements. good job!
Parth
August 22, 2023
A must have for all the beginners who want to learn about marketing strategies in a clear yet concise manner
Satyam
February 23, 2023
Just three words: structured, clear, precise. Must have course for every aspiring marketer and digital marketer

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5109172
udemy ID
1/24/2023
course created date
4/4/2023
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