Marketing Fundamentals: Discover The 5 Marketing Pillars

Learn The Fundamentals Of Marketing And Build Your Online Business Especially If You Are A Complete Beginner

4.56 (837 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
Marketing Fundamentals: Discover The 5 Marketing Pillars
15,257
students
3.5 hours
content
Jan 2024
last update
$69.99
regular price

What you will learn

Design a powerful name for your product.

Create an imaginary customer.

Set a price or pricing strategies.

Craft a promotional message that sells.

Choose online marketing channels.

Start an online business.

Write marketing copy.

Create an integrated marketing strategy.

Understand marketing theory.

Create, manage and develop a WordPress blog.

Why take this course?

What Do Students Say About This Course?

  • "BEST Marketing Course on Udemy"

"This is the real deal :) No fluff, just genuine, valuable information through and through. This is very hard to come by as I feel a lot of marketers withhold information and knowledge just so they can make more money on their next ebook, course, etc. but you won't find any of that here. I highly recommend the course to anyone interested in learning more about marketing fundamentals." -  Youngin

  • "The Best Marketing Course I've Ever Taken"

  • "Beginner's marketing blueprint and action plan"

  • "Clear, well presented, and engaging!"

  • "Marketing made easy!"

  • "I Highly Recommend This Course"

  • "Outstanding Experience"

"WHAT AM I GOING TO LEARN?" 

  1. You will learn how to design a powerful name for your product(s). 

  2. You will learn how to create an imaginary customer. (a crucial concept) 

  3. You will learn how to price your product(s) and different pricing strategies. 

  4. You will learn how to craft your promotional message that sells. 

  5. You will learn different online marketing channels that you can use to put your message in front of your prospective customer's eyes - and much, much more. 

  Please watch the “preview" lectures, as I share 28 minutes of high-quality content and you will have a better understanding of whether this marketing and business course is for you! 

My name is Vladimir Raykov. I work as a Marketing Manager, I have a Bachelor's degree in Marketing, and I do online marketing business with my own digital products (eBook and eCourses). I became interested in online marketing several years ago and from then on, I have never stopped learning.

 The reason I've created “Marketing Fundamentals - 5 Pillars - Learn-Apply-Earn!" is because I'd like to provide you with a solid foundation (the missing ingredient) on which you can build your online business. 

  In this very moment, people are making millions online. All those people have something in common – KNOWLEDGE! They have invested time to educate themselves. They understand the importance of acquiring new skills and honing existing ones. 

  There are many courses right now, promising that you would make a huge number: 6 or 7 figure incomes. SECRET software and tactics or tricks… well, you will get nothing of that fluff here in my course. 

            Mind you, this course is NOT about getting rich quickly – if you are looking for this, you won't find it here and I advise you NOT to enroll in my course. 

  In this Marketing course, I'm sharing my experience and knowledge with you that I've been gathering for more than 6 years now. You will learn about the most important pillars of marketing, and namely: Product, Price, Place, Promotion, and Customer. 

  This course is not just plain theory! You are not going to be a passive student. Yes, I teach you the theory because you need it (after all this is a course about marketing fundamentals), but then I integrate the theory with practice, so you start gaining experience right from the beginning of your marketing career.  

  NOT ONLY WILL YOU LEARN, but you will also be required to practice what you've learned – see all the “Take Action" PDFs after each chapter. You will have to download these files and write directly on them. 

Remember, you have nothing to risk! The investment you make now will pay you back many times in the future. I've spent a lot of time working on this course. I provide you with high-quality audio and full HD videos. I believe in my course and I am sure you will love it. If, however, for some reason you are dissatisfied or the course is not what you've expected – no worries, you have 30 days money-back guarantee – NO QUESTIONS ASKED!

So, in short here is my proposal: 

  • My course is going to teach you the fundamentals of marketing – product, price, place, promotion, and customer. 

  • Once, you have these in place, you are ready to start building your online business. You will become a member of our marketing community – we share knowledge and experience. 

  • All of the information you will be presented is high-quality HD videos with perfect sound. You have access to great bonuses that will become more and more with time. 

If this sounds appealing to you, click the “Buy Now" button right now. 

-Vladimir Raykov
Stay Purposeful

Content

Introduction

A Brief History Of Marketing
Four Marketing Definitions You Should Know
The Mindset Of A Genuine Marketer - 10 Mentalities
Big Names In Marketing
Two Marketing Problems To Be Aware Of
First or Better? Any Thoughts?
The Importance Of Social Proof
Free Marketing Tools
Internet Marketing Dictionary

Product

What Is A Product?
Product Levels And Customer Value
Product Life-Cycle
The Most Famous Marketing Concept Explained - Positioning
How To Design A Powerful Name!
Information Products - Leverage
Take Action! Design Three Powerful Names.

Customer

Customer Behavior
Needs, Wants and Demands
Motivation Theories
Market Segmentation And Target Groups
Customer Satisfaction
Take Action! Create An Imaginary Customer.

Price

Price And Costs (There is a difference)
Market Structure And Pricing
Pricing Strategies
Freemium Business Model
Take Action! Choose A Price/Pricing Strategy.

Communication

Promotion / Communication Mix
Communication Process
Buyer Readiness
Crafting Your Promotional Message!
David Ogilvy Template - The Ultimate Marketing Copy That Sells
Take Action! Create Your Marketing Message Professionally.

Place

Distribution Channels - Online Point Of View Included
Marketing Intermediaries - 400 Million Dollar Man?
Take Action! Put Your Promotional Message In Front Of People's eyes.

Take Massive Action!

The Three Big Steps To Your Success!

Updates & Bonuses

Headlines Written By Top-Notch Copywriters
Copywriting & Marketing Books Recommended By Vladimir Raykov

Screenshots

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Reviews

Pratibha
May 23, 2023
The course was good. He explained many of the concepts which i have learned in my BBA. If you want to learn for scrap go for this course.
Kieran
February 24, 2023
Excellent knowledge, clear explanations. However, here is one small advice. Some words you used are not that common for students whose native language is not english. It sounds like you have already read a lot of books and unconciously use words usually for writing, not for oral. I sometimes have to stop and translate, a little bit time-wasting.
Rachael
January 21, 2023
Did a great job explaining the fundamentals! Also, the instructor has a super fast response time if you ask a question in the Q&A section. Great course!
Olimpiu
October 24, 2022
This is extreamly Basic it is not for me I am sorry Vladimir you are a good Guy but you din't help me at all. This Cours is more for students who just started University of marketing to be a Little bit ahead of the class.
Sandra
August 11, 2022
Reviewing the fundamentals no matter how experienced one is always brings you back to a foundational thinking process. This course seems to be doing just that!
Kathleen
May 28, 2022
I have a degree in Marketing and have worked for several years in marketing. It is a great review of basic marketing ideas and it would be great for someone just starting out in marketing.
Mbali
April 23, 2022
Yes it was a good match, as it goes in depth regarding marketing and how to improve on personal marketing
Christianpetros
March 18, 2022
Yes it was! It reflects a lot of common points from my daily experiences , but also from the past jobs.
Eri
March 17, 2022
I love the course, it was dynamic and refreshing. It is always good to take a step back and remember the fundamental concepts to re take the course of the actions that will bring profit. Thank you!
Toolika
March 8, 2022
Being a beginner at Marketing, I'm glad I found this course as it is highly detail and there's intensive explanation given to every point. I'm happy I started my learning in Marketing with this course :)
LaNeisha
February 25, 2022
He’s informative and gives plenty of examples. He takes the time to break everything down so someone new to marketing, like myself, can follow and learn easily! I also appreciate that he is able to assist with questions students may have.
Jessica
November 30, 2020
Engaging so far and easy for a novice to follow. It’s already sparking ideas and a mental shift with regard to my preconceptions of what marketing is and how I should think about approaching it.
Martin
February 25, 2015
What I like about this course is that the topics taught are of University level and the examples given are from personal experience. The instructor clearly knows his stuff. I'm looking forward to applying the knowledge I've obtained from this course.
Stoyan
February 23, 2015
If you just think about it, even if you had the best product in the world, it wouldn't sell by itself. That's why I started this course because I wanted a better understanding of marketing. The information inside is perfect for beginners. I've liked the simplicity of the course and that's why I've rated it 5 out of 5.
Martin
February 21, 2015
I learnt a great deal. The course is organized and well-presented. If you are serious about Marketing, this is a great place to start from.

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332662
udemy ID
10/31/2014
course created date
10/4/2019
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