Marketing for Introverts: How Quiet Ones Can Zing

Do you enjoy social interaction in small doses? Recharge in solitude? Discover introvert-friendly marketing approaches.

4.80 (71 reviews)

Udemy

platform

English

language

Marketing Fundamentals

What you will learn

You better understand yourself, your unique talents and your capabilities as a marketer

You stop listening to marketing advice that feels wrong or repugnant to you

You select marketing tactics you'll enjoy, and give your own spin to whatever you do to bring in business

Why take this course?

Discover the Power of Introverts to Attract a Following

Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point?

If so, you may have been told you must change your personality if you want to be successful in business.This is nonsense! Pretending that you’re an extrovert drains you of energy. But honoring your introvert leanings empowers you and fires you up in a way that your ideal clients find magnetic.

Introverts can attract customers extremely well if you respect and use your natural tendencies.

In this webinar-style video course, you discover dozens of ways in which you can approach networking, publicity, getting published, speaking in public and other common marketing activities while being true to your introvert talents, personality strengths, likes and dislikes.

And if you’re not an introvert yourself but have clients, partners, staff members or colleagues who are, you’ll learn about the effectiveness they can achieve if you give them the flexibility to bring in business their way.

A bookworm as a child, course presenter Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. Her credentials include a Book of the Month Club selection, two books featured on the Oprah Winfrey Show, commentaries on National Public Radio, publicity on page one of the Wall Street Journal and other newspapers throughout the world and a reputation as a word lover who isn’t afraid to express an unconventional opinion. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies.

Note: If you are hearing-impaired, speak English as a second (or third) language or just like to review content quickly, you’ll be glad to know that this course includes the written transcript of each video lesson. It also includes several worksheets.

Lessons you’ll take away from Marketing for Introverts include:

Who is introverted and how it is different from being shy
Five common traits of introverts that relate to marketing choices
What to do about marketing “shoulds” that you can’t embrace
Introvert strengths that have outstanding value in the marketplace
Five ways to use video marketing besides appearing as a “talking head”

Styles and situations of public speaking that suit you well
Secrets of comfortably networking without turning into a gladhandler
Why one-on-one marketing can add up impressively for you
Five challenges to handle in publishing even if you love to write
How to enjoy 15 minutes (or 15 years) in the media spotlight

Why product development can be a stellar marketing vehicle for you
Adjustments to social media marketing that tame its downsides for introverts
Four little-known types of introvert charisma
Client-attracting and authentic personal branding tips

Copywriting techniques that showcase your introvert advantages
How to work smoothly with extroverts - and vice versa
Ten famous introverts whose careers offer valuable insights
Your action plan for implementing ideas and discoveries from the course

Remember that you have lifetime access to the course after you enroll, so you can review the advice and suggestions from time to time as your comfort with marketing your own way develops and deepens.

An earlier version of this course was written up in the Philadelphia Inquirer.

Stop the suffering that comes from struggling to be someone you’re not. Declare your introvert independence and enjoy the success that comes from making the most of who you are. Sign up today and begin roaring along on the quiet path to fame and fortune.

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Reviews

Mark

August 29, 2018

This course was okay. It covered a wide range of topics the introvert might want to know about marketing. It is more of a 'feel good about being an introvert' and 'you can do it' than a 'here's how. It might might make a good introduction to marketing for people who tend toward introversion before getting involved in more meat-and-potatoes course.

Anne

December 4, 2017

I am beginning to actively appreciate more what I am strong at and thinking of how this will improve my performance at work and in personal life going forward.

Esther

December 3, 2017

She speaks so well. Gives me confidence that an introvert can be outspoken and interesting. Every video left me more and more pumped up after finishing. I am so excited that there's a place for introverts in this hyped-up world. And how easy it is to claim it.

Asiyah

April 10, 2017

I greatly enjoyed this course, and will review it several more times. I would have preferred the slides to be more animated (more than just typed words on the screen,, that hardly held my attention. The content was very good minus more visuals to complement the examples. Lastly, the writing exercises were beneficial even though I practice not using the phrase "I can't..." Overall I appreciated the course.

Jeanne

March 10, 2017

This information is exactly what I have been looking. I am honored that someone understands what introverts face and want to help us. The material so far is clear and helps me analyze where I am stopped.

Jasmine

February 6, 2017

Fantastic insights and practical ideas. Delivery was slightly underwhelming but content was wonderful nevertheless!

April 8, 2015

Thank you, Marcia, for great information! Good confidence-building suggestions and examples. Highly recommend.

Sabrina

March 31, 2015

Do the terms "successful marketing" and "charisma" seem at odds with your perception of introverts? In "Marketing For Introverts", Marcia Yudkin emphatically addresses that idea from the outset: the world may underestimate the value introverts offer, but many of us consistently demonstrate highly marketable capabilities including dynamic public speaking and strong leadership. An introvert's "no wallflower or social misfit". Our defining characteristics, exuding from deep authenticity, are indispensable gifts to the society. In this course, Marcia proves that introverts have natural gifts and abilities useful for effective networking and social media - activities popularly considered more suited to extroverts. You'll benefit from the brief exercises Marcia provides throughout the course. During the first section, in experimenting with the "Claim Your Strengths" exercise, I enjoyed replacing negative perceptions with empowering, liberating statements. This exercise will open your eyes to strengths you can use to enjoy marketing your way. Section 2: "Marketing Tactics That Suit Introverts", is a suite of 11 easily digested teachings that, together, crush excuses that threaten to hinder us from finding our successful marketing approach. Several marketing methods are covered, each with an effective application for the introvert. You will find immediately actionable tactics to apply to your marketing efforts. I found my greatest inspiration in Section 4, Lecture 18 on "Role Models: Well-known Introverts". Here Marcia describes the power that emanates from introverts and how we carve new paths for others to follow. This teaching will build your confidence - Marcia's research and examples reassure the student that introverts lead well; that we too can attract our target market without pretending to be extroverted and certainly without being in discord with our personalities. Take this course. "Marketing For Introverts" is practical and inspiring. Marcia, a declared introvert and marketing thought-leader, is living proof that her methods work. Her delivery, teaching tools, and experiences will guide you into marketing effectively and authentically, as only you can.

Cheryl

January 31, 2015

Marcia provides practical tips for introverts to market themselves in their own style, without feeling pressured to fitting in the extroverted expectations and not succeeding. Her ideas help us to master self-promotion within our comfort zones. She also helps us to understand how to work with extroverts, and for extroverts who might take this course, how for them to work effectively with us.

Will

August 6, 2014

If you are an introvert interested in marketing, this course will not only help you become better but will also show you why being an introvert is an advantage. And then Marcia goes on to explain the best methods for introverts to focus their energy. Even if you aren't an introvert, I strongly suggest taking this course because you'll understand better how to help your introvert team members have a healthier, happier and more productive work environment.

Erik

July 16, 2014

Yup, this course shows you how. AND shows you how to accept and be comfortable with being an introvert. It covers not only how to market and stay true to yourself but also how to deal with different types of clients without tearing your hair out. An excellent course and one to recommend!

Jeremy

July 10, 2014

She really understands what it is like to be an introvert, even when your friends think of you as an extrovert. Her communication is clear and made me think of ways I can be truer to myself whilst marketing my services.

Tracy

July 2, 2014

I have toyed with the idea of creating and marketing a product for some time lately. In fact, several years back I did the same thing. Unfortunately, I let myself worry about the fact I'd have to put myself out there for everyone to see and never followed through. How can you sell yourself as an expert on something when you are hiding behind a fake screen name or simply not willing to go public? The other day I ran across Marcias course and listened to it from start to finish and am glad I did. She pretty much laid out the reasons I really don't have to worry about this. She tells you many ways you can market or handle your business without always being in the public life, so to speak. While I fully intend to follow through on my product creation and bringing it to the public, thanks to Marcias advice I can now do so without the constant nagging in the back of my head worrying about failing for not being an outgoing people person. Thank you Marcia

Kenneth

July 2, 2014

If you are introverted and are struggling to get going in marketing then this course will help you. You learn ways to go about things that suit how you are as a person. You will probably also learn a bit about yourself in the process. If you are an extrovert and can't understand why introverts don't always find it easy to deal with you then this course could help you learn.

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