Lead Generation & Business Development with Dekker

Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing

4.46 (460 reviews)

Udemy

platform

English

language

Product Marketing

What you will learn

The most cost-effective customer acquisition techniques in 2020

Proven lead generation methods including digital, traditional, and modern

Product marketing tips based on a decade of experience

B2C and B2B marketing

Startup marketing tactics

Go to market execution

User acquisition tactics that are quick, cheap, and effective

Why take this course?

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.

Learn:

How I acquired users for less than 10 cents each
How my product generated almost 15 million views
How "triggers" are the key to capturing customers before they consider competitors
Product marketing
Demand generation
How to make your product go viral
How to move leads through your lead funnel
B2B and B2C customer acquisition tactics
Proven examples of customer acquisition success
How to grow your company extremely quickly
Why 2/3rds of marketers measure email effectiveness incorrectly
Why awareness, consideration, purchase is the wrong way to acquire customers
Modern frameworks for developing a customer-generating machine
Startup marketing
Acquisition funnels & marketing funnels
B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises
How to get meetings scheduled
Get meetings with prospective clients and customers

Learn from someone who:

Has an MBA form the number-one-ranked marketing school in the USA
Has over 10 years experience in hands-on marketing for companies small, medium, and large
Has published multiple books on product marketing
Has taught college-level digital marketing

This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing

Business Development
Customers Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders
Demand Generation

Screenshots

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Reviews

Bryan

January 24, 2023

The course really gave me bunch of new ideas and insights on how to improve our marketing funnel and to better utilize LinkedIn ads.

Antoine

December 22, 2022

I'm a pure sales profile of technical products (hw/sw for industry and medical) and learned a lot in this very interesting course! even it is much more focused on marketing funnel via linkedin and on product marketing, that will help me a lot in better knowing how marketing can support me better :) Thanks!

Peace

October 28, 2022

Yes it is ranging with my job description and as an entrepreneur, its an educative skill to learn and to improve on your work scope.

Nathaniel

October 19, 2022

Dives right into great info with zero filler. More instant value than some 4-fig marketing courses I've taken / seen.

Agne

February 8, 2022

Good course. I do not agree with all tactics for B2B as some of these tactics some across as very start up'ish and will not be suitable for large reputable companies, but overall good content.

Adedotun

January 7, 2022

I have been enjoying the course so far and I've gotten more insights than when I just ran LinkedIn and Facebook lead gen ads without proper tools. I have also found useful tools I didn't know existed on LinkedIn. It's a great course.

Rosilyn

September 12, 2021

Great course. Learned a lot about Lead Generation. Hopefully be able to successfully apply in job hunt. Thank you.

Sophie

July 4, 2021

Dekker is a fantastic instructor - he is very knowledgeable about paid advertising on all social channels, email marketing, and an expert in LinkedIn marketing. I would recommend this course to anyone wanting to expand their expertise with regards to about Lead Generation and Digital Marketing.

Daniel

February 5, 2021

Awesome. This course is full of great explanation and practical examples to make lead generations successfully. Also there are many examples to get customer acquisition cheaper which is so useful.

Cristian

February 4, 2021

Amazing course. Full of information to improve the lead generation for your business. Thanks for great tips how to use e-mail and cold calls to boost the quantity of lead. Helped me alot!

Tinsley

February 4, 2021

I never knew Linkedln can be used for lead generation until I took this course. Clear and concise explanation about the topic. Great Job.

Anvit

February 2, 2021

I watched all the course for a day. I managed to use all the tools that instructor shared in here. I boosted the quantity of my customers on 20% just for two weeks. Thank you for bunch new information.

John

February 2, 2021

I always want to know more information to improve lead generation for my business products. Finally this course gave amazing answers. Thank you

Dustin

February 1, 2021

All the course I watched on one breath. I found out new way for me to get more clients and also to make user acquisition cost much cheaper than I have currently. Thanks alot.

Roger