Complete Marketing Masterclass #1 | Your Model

Session 1: Build you Model, Digital Marketing, Modelling, Scaling, Content, Social,...

4.65 (140 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
Complete Marketing Masterclass #1 | Your Model
11,114
students
2 hours
content
Mar 2019
last update
$49.99
regular price

What you will learn

You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.

Lead a marketing team

Oversee marketing strategy

Understand the modern and essential elements of marketing.

Implement a strategic marketing playbook for your organization.

Outline full-funnel marketing campaigns for the entire year.

Why take this course?

Our live Marketing Leadership Workshop is now available online!


Too many people know WHAT to do in marketing but they don't know WHY they are doing it!

Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.

That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.

Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!

Three reasons to TAKE THIS COURSE right now!

  1. You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).

  2. You can ask me questions and see me respond to every single one of them thoughtfully!

  3. What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.


There are plenty of people who can teach you shortcuts and fast tactics. 

This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. 

★★★★★  "This is the best marketing innovation I have seen in years." - Ignacio Agacevic

The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.

In Session 1 we will focus on Building Your Model.

As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.

To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.

The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.

What are the requirements?

  • No experience or audience required.

  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

  • Become a Leader - Learn how to think & act like a strategic marketing leader.

  • Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.

  • “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”


What am I going to get from this course?

  • Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.

  • Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

  • Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.


What is the Target Audience?

  • Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.

  • Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. 

  • Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.


Go from Beginner to Advanced

No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.

All the strategies, tips and tools recommended are either included, free or very cost effective.

You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section

✔ Udemy Certificate of Completion Ready for Download

✔ A 30 Day "No Questions Asked" Money Back Guarantee!


Screenshots

Complete Marketing Masterclass #1 | Your Model - Screenshot_01Complete Marketing Masterclass #1 | Your Model - Screenshot_02Complete Marketing Masterclass #1 | Your Model - Screenshot_03Complete Marketing Masterclass #1 | Your Model - Screenshot_04

Reviews

Kaja
March 31, 2019
I am a beginner in marketing and I bought this course, because I am very interested in this field and want to learn the ''how'' and ''why'' of marketing from the best. This course gave me some very good information, I've learned a lot I am sure that will help me with learning even more about digital marketing. Thank you!
Heather
July 20, 2018
I currently manage a marketing team and a lot of the formulas in this course are not something we are using for our clients. This has given me the info I need to provide more value in our marketing efforts.
Mohan
June 22, 2018
I have taken a couple of other online courses and this course is, by far, the most interactive course I have taken! It really was so much fun!
John
June 22, 2018
It gives the student a whole new view of current scenario on marketing and how the whole concept is changing!
Marco
June 21, 2018
It was really good, it exceeded my expectations. I really enjoyed how the course was structured. I recommend it!!
Jeff
June 21, 2018
I thought I knew something about marketing, but I've certainly learnt a great deal more. I think the examples are contemporary and helpful to me and to my clients. I look forward to continuing with this specialisation.
Michael
June 20, 2018
I was pleasantly surprised! the ​presentation style is excellent, content is excellent - probably the best course I have taken on Udemy.
Agustin
June 19, 2018
As a marketing professional, this course challenged the way I think about the scope and impact of innovative concepts, and how they apply to marketing. Rather than just doing the normal marketing, I am starting to think strategically like a leader.
Michael
June 19, 2018
Amazing!!! The course encourages doing rather than sit-and-listen only. This allows you to really understand, rather than just "know" how things work.
Sergio
June 13, 2018
This program is awesome! I took several marketing courses before and worked as a marketing manager but always felt like I was missing technical knowledge, guidance, and overall leadership understanding of modern marketing. This course was exactly what I was looking for: simple, straight to the point, everyday approach to a space that is becoming more and more complicated.
James
May 23, 2018
Excellent information and insight so far. I love this course. It is the glue that ties all of the other courses I have taken together.
Sanket
May 21, 2018
Brian Bozarth's teaching and detailed explanation makes this course time worth. One must go through the basics before proceeding online marketing and tools. This course clears why you want to learn marketing and how should implement/use it well. He is very professional and highly responsive. Looking forward to learn from more courses. Thanks, Sanket
Brooke
May 20, 2018
This course has been extremely helpful in offering foundational insight into marketing. Every marketer, whether new or well-established, should watch Marketing Masterclass. You'll be enlightened and leave with a much firmer grasp on the "why" behind marketing. Brian was an engaging instructor and provided excellent real life examples, as well as great opportunities for hands-on professional development. Highly recommend this course!
Sameet
May 13, 2018
Could understand Digital Marketing nuances to a large extent through this course. The content and delivery speech were quite helpful. The examples could be updated though to the latest years.

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1275082
udemy ID
6/30/2017
course created date
11/20/2019
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